Product Code: ETC128469 | Publication Date: Aug 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
United Arab Emirates (UAE) Fruit Puree market currently, in 2023, has witnessed an HHI of 1315, Which has increased slightly as compared to the HHI of 1074 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The UAE fruit puree market has been experiencing significant growth in recent years. Fruit puree is a thick, smooth, and pulpy product made from crushed fruits, retaining the fruit`s natural flavor, aroma, and nutritional value. Fruit purees are widely used as ingredients in various food and beverage products, including baby foods, smoothies, desserts, and sauces. The UAE growing population, increasing health consciousness, and the demand for convenient and natural food products have contributed to the rising adoption of fruit puree in the country. Moreover, the popularity of exotic and tropical fruit flavors in the UAE diverse culinary culture further drives the market`s expansion.
Several factors drive the growth of the fruit puree market in the UAE. Firstly, the country`s young and health-conscious population seeks nutritious and natural food choices, making fruit puree an attractive option for various recipes and beverages. The versatility of fruit puree as an ingredient in both sweet and savory dishes enhances its demand in the foodservice industry and home cooking. Secondly, the UAE thriving hospitality and tourism sectors, with a focus on international cuisines and unique flavors, drive the demand for a wide variety of fruit puree options, including those from exotic and tropical fruits.
Despite the positive market trends, the UAE fruit puree market faces certain challenges. One significant challenge is the seasonal availability of certain fruits, which can impact the supply and pricing of fruit puree products. To maintain a year-round supply, the industry may need to rely on imported fruit purees from other countries. Additionally, the competition from other fruit-based products, such as fruit concentrates, frozen fruits, and ready-to-drink juices, may influence consumers` choices.
The COVID-19 pandemic had a notable impact on various industries, including the UAE fruit puree market. During the pandemic, restrictions on dining-in at restaurants and reduced tourism initially affected the demand for fruit puree in the foodservice sector. However, as consumers shifted to home cooking and focused on healthy and immune-boosting foods, the demand for fruit puree for homemade smoothies, desserts, and baby foods increased. The retail sector also experienced a surge in demand for fruit puree products as consumers sought convenient and nutritious options.
The UAE fruit puree market is witnessing significant growth, driven by the country`s increasing demand for natural and healthy food options. Fruit puree is a versatile product made from blended and strained fruits, used as an ingredient in various food and beverage applications, including baby food, smoothies, desserts, and sauces. Key players leading this transformative market include fruit processing companies such as D?hler GmbH, Kiril Mischeff Limited, and SVZ International B.V. These industry pioneers are actively providing a diverse range of fruit puree products, offering UAE consumers access to a wide variety of natural flavors and fruit choices. Additionally, local fruit processing and food companies like National Food Products Company (NFPC) and Al Rawdah Foods are contributing to the market`s expansion, fostering domestic expertise in fruit processing and promoting the use of fruit puree in the UAE`s food industry. With the UAE`s vision for health and wellness, the fruit puree market is set to witness further advancements, enabling consumers to enjoy the goodness of fresh fruits and supporting the country`s efforts towards promoting a balanced and nutritious diet.
United Arab Emirates (UAE) Fruit Puree |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Fruit Puree Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Fruit Puree Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Fruit Puree Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United Arab Emirates (UAE) Fruit Puree Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers in the UAE |
4.2.2 Growing demand for convenience and ready-to-eat products |
4.2.3 Expansion of food processing industry in the UAE |
4.3 Market Restraints |
4.3.1 Seasonal availability and fluctuating prices of raw fruits |
4.3.2 Intense competition from other fruit products and substitutes |
5 United Arab Emirates (UAE) Fruit Puree Market Trends |
6 United Arab Emirates (UAE) Fruit Puree Market, By Types |
6.1 United Arab Emirates (UAE) Fruit Puree Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Tropical & Exotic, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Citrus, 2021-2031F |
6.1.5 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Berries, 2021-2031F |
6.1.6 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Others, 2021-2031F |
6.2 United Arab Emirates (UAE) Fruit Puree Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Beverages, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Bakery & Snacks, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Baby Food, 2021-2031F |
6.2.5 United Arab Emirates (UAE) Fruit Puree Market Revenues & Volume, By Others, 2021-2031F |
7 United Arab Emirates (UAE) Fruit Puree Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Fruit Puree Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Fruit Puree Market Imports from Major Countries |
8 United Arab Emirates (UAE) Fruit Puree Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for fruit puree brands |
8.2 Number of new product launches in the fruit puree segment |
8.3 Investment in research and development for innovative fruit puree products |
8.4 Adoption rate of fruit puree in food service industry in the UAE |
9 United Arab Emirates (UAE) Fruit Puree Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Fruit Puree Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Fruit Puree Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United Arab Emirates (UAE) Fruit Puree Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Fruit Puree Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Fruit Puree Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |