Product Code: ETC024660 | Publication Date: Aug 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The United Arab Emirates (UAE) malt beverages market experienced significant growth between 2025 and 2031. Malt beverages refer to non-alcoholic drinks made from barley or other grains, and they have gained popularity in the region due to their refreshing taste and perceived health benefits. The market witnessed a surge in demand, driven by various factors, including changing consumer preferences, a growing health-conscious population, and increasing disposable income.
With an increasing emphasis on health and wellness, many consumers in the UAE have shifted towards healthier beverage options. Malt beverages, which are often perceived as healthier than sugary carbonated drinks, have benefited from this trend. Further, the UAE has experienced demographic changes, with a younger and more urbanized population. This demographic is more open to trying new and innovative beverage options, including malt beverages. Moreover, the UAE is a major tourism hub, attracting millions of visitors each year. The hospitality industry`s growth has led to an increased demand for non-alcoholic beverages like malt beverages to cater to a diverse set of tourists.
Malt beverages face competition from various other non-alcoholic beverages like juices, flavored water, and energy drinks. Sustaining market growth amidst this competition remains a challenge. Further, an ensuring the availability of malt beverages across various retail channels can be a challenge due to distribution and logistics complexities.
The COVID-19 pandemic had a significant impact on the UAE malt beverages market. During the pandemic, there was a surge in demand for packaged and non-alcoholic beverages as consumers shifted towards at-home consumption. Social distancing measures and restrictions on dining out also influenced beverage consumption patterns, with more people opting for non-alcoholic options like malt beverages.
Several companies operate in the UAE malt beverages market, including both local and international players. Some prominent ones include National Beverage Company (NBC), Emirates Refreshments Company (ERC), Masafi, The Coca-Cola Company, PepsiCo Inc., Aujan Coca-Cola Beverages Company (ACCBC) and Al Rawabi Dairy Company
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Malt Beverages Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Malt Beverages Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Malt Beverages Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 United Arab Emirates (UAE) Malt Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in the UAE leading to higher spending on beverages. |
4.2.2 Growing popularity of craft and artisanal malt beverages among consumers. |
4.2.3 Rising health consciousness and demand for low-alcohol or non-alcoholic malt beverages. |
4.2.4 Tourism growth in the UAE boosting the hospitality sector and increasing demand for malt beverages. |
4.2.5 Marketing campaigns and promotions by malt beverage companies to attract consumers. |
4.3 Market Restraints |
4.3.1 Strict regulations on alcohol consumption in the UAE impacting the distribution and sales of malt beverages. |
4.3.2 High import taxes on malt beverages increasing the overall cost for consumers. |
4.3.3 Competition from other beverage segments such as carbonated drinks and fruit juices. |
4.3.4 Seasonal variations in demand for malt beverages affecting sales. |
4.3.5 Economic fluctuations and uncertainty impacting consumer spending on premium malt beverages. |
5 United Arab Emirates (UAE) Malt Beverages Market Trends |
6 United Arab Emirates (UAE) Malt Beverages Market, By Types |
6.1 United Arab Emirates (UAE) Malt Beverages Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume, By Flavored, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume, By Unflavored, 2021-2031F |
6.2 United Arab Emirates (UAE) Malt Beverages Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume, By Alcoholic, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Malt Beverages Market Revenues & Volume, By Non-Alcoholic, 2021-2031F |
7 United Arab Emirates (UAE) Malt Beverages Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Malt Beverages Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Malt Beverages Market Imports from Major Countries |
8 United Arab Emirates (UAE) Malt Beverages Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for malt beverage brands. |
8.2 Number of new product launches and innovations in the malt beverages market. |
8.3 Growth in online sales and e-commerce penetration for malt beverages. |
8.4 Participation and attendance in malt beverage-related events and festivals in the UAE. |
8.5 Number of partnerships and collaborations between malt beverage companies and local establishments in the UAE. |
9 United Arab Emirates (UAE) Malt Beverages Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Malt Beverages Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Malt Beverages Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 United Arab Emirates (UAE) Malt Beverages Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Malt Beverages Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Malt Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |