United Arab Emirates (UAE) Mouthwash Market (2025-2031) Outlook | Value, Share, Companies, Size, Forecast, Analysis, Growth, Trends, Revenue & Industry

Market Forecast By Product (Therapeutic, Cosmetics), By Nature (Conventional, Natural & Organic), By Distribution Channel (Hypermarkets/Supermarkets, Drug Stores, Online, Others) And Competitive Landscape
Product Code: ETC125432 Publication Date: Aug 2023 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

United Arab Emirates Mouthwash Market Size Growth Rate


The United Arab Emirates Mouthwash Market is projected to witness mixed growth rate patterns during 2025 to 2029. Beginning strongly at 15.68% in 2025, growth softens to 14.58% in 2029.

United Arab Emirates Mouthwash Market Size Growth Rate

United Arab Emirates (UAE) Mouthwash Market Synopsis

The United Arab Emirates (UAE) mouthwash market has witnessed steady growth in recent years. Mouthwash, also known as oral rinse or mouth rinse, is an antiseptic solution used for oral hygiene and to freshen breath. The market`s expansion can be attributed to the UAE growing awareness of oral health and hygiene, increasing dental care awareness campaigns, and the availability of a wide range of mouthwash products catering to various consumer preferences. As the UAE population becomes more health-conscious and places greater importance on personal care, the demand for mouthwash is expected to continue to rise.

Drivers of the Market

Several factors have driven the growth of the mouthwash market in the UAE. Firstly, the government and healthcare authorities` initiatives to promote oral health and hygiene have led to an increased focus on preventive dental care among the population. Dental professionals and health campaigns advocating the benefits of mouthwash have contributed to its popularity as an essential part of daily oral care routines. Secondly, the rising consumer disposable income and the influence of urbanization have led to a shift towards premium and specialty oral care products, including mouthwash with additional benefits such as whitening, enamel protection, and sensitivity relief.

Challenges of the Market

Despite its positive growth prospects, the UAE mouthwash market faces certain challenges. One major challenge is the competition from traditional oral care practices, such as miswak (a teeth-cleaning twig) and natural remedies, which are deeply rooted in local culture and religious practices. Encouraging consumers to adopt mouthwash as a complementary oral care product requires effective marketing and awareness campaigns. Additionally, price sensitivity among some segments of the population may impact the adoption of premium mouthwash brands.

Covid-19 Impact on the Market

The Covid-19 pandemic had a notable impact on the UAE mouthwash market. During the pandemic, with increased focus on hygiene and health, consumers became more conscious of their oral care routines. The demand for mouthwash and other oral care products may have seen a surge during this time. Moreover, dental professionals and healthcare authorities emphasized the importance of maintaining oral hygiene during the pandemic to reduce the risk of infections. As a result, mouthwash sales may have experienced a boost, driven by increased consumer awareness of its potential benefits in maintaining oral health.

Key Players of the Market

The UAE mouthwash market is witnessing significant growth, driven by the country`s increasing focus on oral hygiene and dental care. Mouthwash, also known as oral rinse, is a liquid solution used to rinse the mouth, promoting fresh breath, reducing plaque, and preventing gum diseases. Key players leading this transformative market include oral care companies such as Procter & Gamble, Johnson & Johnson, and Colgate-Palmolive Company. These industry pioneers are actively providing a diverse range of mouthwash products, catering to the diverse needs of UAE consumers seeking effective and innovative oral care solutions. Additionally, local dental care suppliers and retail pharmacies like BinSina Pharmacy and Life Pharmacy are contributing to the market`s expansion, fostering domestic expertise in oral care product distribution and promoting the use of premium mouthwashes in the UAE`s dental care routines. With the UAE`s vision for improved oral health and overall well-being, the mouthwash market is set to witness further advancements, promoting oral health and supporting the country`s commitment to dental care awareness.

Key Highlights of the Report:

  • United Arab Emirates (UAE) Mouthwash Market Outlook
  • Market Size of United Arab Emirates (UAE) Mouthwash Market, 2024
  • Forecast of United Arab Emirates (UAE) Mouthwash Market, 2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Revenues & Volume for the Period 2021-2031
  • United Arab Emirates (UAE) Mouthwash Market Trend Evolution
  • United Arab Emirates (UAE) Mouthwash Market Drivers and Challenges
  • United Arab Emirates (UAE) Mouthwash Price Trends
  • United Arab Emirates (UAE) Mouthwash Porter's Five Forces
  • United Arab Emirates (UAE) Mouthwash Industry Life Cycle
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Therapeutic for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Cosmetics for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Nature for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Conventional for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Natural & Organic for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Hypermarkets/Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Drug Stores for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Online for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Mouthwash Market Revenues & Volume By Others for the Period 2021-2031
  • United Arab Emirates (UAE) Mouthwash Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Nature
  • Market Opportunity Assessment By Distribution Channel
  • United Arab Emirates (UAE) Mouthwash Top Companies Market Share
  • United Arab Emirates (UAE) Mouthwash Competitive Benchmarking By Technical and Operational Parameters
  • United Arab Emirates (UAE) Mouthwash Company Profiles
  • United Arab Emirates (UAE) Mouthwash Key Strategic Recommendations

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United Arab Emirates (UAE) Mouthwash

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United Arab Emirates (UAE) Mouthwash Market Overview

3.1 United Arab Emirates (UAE) Country Macro Economic Indicators

3.2 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, 2021 & 2031F

3.3 United Arab Emirates (UAE) Mouthwash Market - Industry Life Cycle

3.4 United Arab Emirates (UAE) Mouthwash Market - Porter's Five Forces

3.5 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume Share, By Nature, 2021 & 2031F

3.7 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United Arab Emirates (UAE) Mouthwash Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United Arab Emirates (UAE) Mouthwash Market Trends

6 United Arab Emirates (UAE) Mouthwash Market, By Types

6.1 United Arab Emirates (UAE) Mouthwash Market, By Product

6.1.1 Overview and Analysis

6.1.2 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Product, 2018 - 2031F

6.1.3 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Therapeutic, 2018 - 2031F

6.1.4 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Cosmetics, 2018 - 2031F

6.2 United Arab Emirates (UAE) Mouthwash Market, By Nature

6.2.1 Overview and Analysis

6.2.2 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Conventional, 2018 - 2031F

6.2.3 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Natural & Organic, 2018 - 2031F

6.3 United Arab Emirates (UAE) Mouthwash Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Hypermarkets/Supermarkets, 2018 - 2031F

6.3.3 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Drug Stores, 2018 - 2031F

6.3.4 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Online, 2018 - 2031F

6.3.5 United Arab Emirates (UAE) Mouthwash Market Revenues & Volume, By Others, 2018 - 2031F

7 United Arab Emirates (UAE) Mouthwash Market Import-Export Trade Statistics

7.1 United Arab Emirates (UAE) Mouthwash Market Export to Major Countries

7.2 United Arab Emirates (UAE) Mouthwash Market Imports from Major Countries

8 United Arab Emirates (UAE) Mouthwash Market Key Performance Indicators

9 United Arab Emirates (UAE) Mouthwash Market - Opportunity Assessment

9.1 United Arab Emirates (UAE) Mouthwash Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 United Arab Emirates (UAE) Mouthwash Market Opportunity Assessment, By Nature, 2021 & 2031F

9.3 United Arab Emirates (UAE) Mouthwash Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United Arab Emirates (UAE) Mouthwash Market - Competitive Landscape

10.1 United Arab Emirates (UAE) Mouthwash Market Revenue Share, By Companies, 2024

10.2 United Arab Emirates (UAE) Mouthwash Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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