Product Code: ETC073919 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The toothpastes market in the United Arab Emirates (UAE) has experienced steady growth, driven by the country`s growing oral care awareness, increasing dental hygiene consciousness among consumers, and the availability of a wide range of toothpaste products. Toothpaste is an essential oral care product used for cleaning teeth, preventing tooth decay, and maintaining overall oral health. The UAE emphasis on healthcare and personal hygiene, along with the influence of dental professionals and advertisements, has been key drivers for the demand for toothpastes in the country. Additionally, the presence of both local and international toothpaste brands contributes to the market`s expansion.
Several factors drive the demand for toothpastes in the UAE. Firstly, the increasing awareness of dental health and the importance of oral hygiene have led to a greater adoption of regular brushing routines among consumers. Dental professionals` recommendations and educational campaigns about oral care contribute to the demand for toothpastes as a preventive measure against dental issues. Secondly, the diversity of toothpaste offerings, including formulations for sensitive teeth, whitening properties, and natural ingredients, cater to various consumer preferences and dental needs.
Despite the positive growth trajectory, the UAE toothpastes market faces certain challenges. One significant challenge is the competition from alternative oral care products, such as mouthwashes and oral care strips. While toothpaste remains a staple in oral hygiene routines, consumers may choose to use additional oral care products alongside toothpaste for comprehensive oral care. Additionally, the presence of counterfeit or low-quality toothpaste products in the market can pose challenges for genuine manufacturers and impact consumer trust.
The Covid-19 pandemic had an impact on the UAE toothpastes market. During the pandemic, the focus on personal hygiene and preventive health measures intensified, leading to increased demand for oral care products, including toothpastes. Consumers sought to maintain good oral health as part of their overall well-being, contributing to the rise in toothpaste sales. Additionally, as e-commerce and online shopping gained popularity during lockdowns and restrictions, the shift to online purchases may have influenced the purchasing behavior of toothpaste consumers.
The UAE toothpastes market comprises both international and regional players. Leading oral care brands such as Colgate-Palmolive, Procter & Gamble, and Unilever have a strong presence in the UAE, offering a variety of toothpaste products tailored to different consumer needs. These companies provide toothpaste formulations for various age groups, dental concerns, and flavor preferences. Additionally, local retailers, supermarkets, and pharmacies play a crucial role in making toothpaste products accessible to consumers across the country. The market`s competitiveness and growth are shaped by the efforts of these key players to provide high-quality and effective toothpaste options that promote dental health and meet the demands of the UAE oral care-conscious population.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Toothpastes Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Toothpastes Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Toothpastes Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United Arab Emirates (UAE) Toothpastes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Toothpastes Market Trends |
6 United Arab Emirates (UAE) Toothpastes Market, By Types |
6.1 United Arab Emirates (UAE) Toothpastes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Sensitivity, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Whitening, 2021-2031F |
6.1.5 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Children??s, 2021-2031F |
6.1.6 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Smokers, 2021-2031F |
6.1.7 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Herbal, 2021-2031F |
6.1.8 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Others, 2021-2031F |
6.2 United Arab Emirates (UAE) Toothpastes Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Store-based, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Toothpastes Market Revenues & Volume, By Non-store based, 2021-2031F |
7 United Arab Emirates (UAE) Toothpastes Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Toothpastes Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Toothpastes Market Imports from Major Countries |
8 United Arab Emirates (UAE) Toothpastes Market Key Performance Indicators |
9 United Arab Emirates (UAE) Toothpastes Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Toothpastes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Toothpastes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United Arab Emirates (UAE) Toothpastes Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Toothpastes Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Toothpastes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |