Product Code: ETC9947155 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United Kingdom Kiwi Fruit Market is characterized by a steady demand for this popular fruit, which is largely imported due to the country`s climate not being conducive to large-scale kiwi fruit cultivation. New Zealand is a major supplier of Kiwi fruit to the UK, with its Zespri brand being particularly well-known and favored by consumers for its quality. In recent years, there has been a growing trend towards healthy eating and snacking, leading to an increased consumption of kiwi fruit as a nutritious and convenient option. Retailers in the UK stock a variety of kiwi fruit types, including green and gold varieties, catering to different consumer preferences. The market is competitive, with various brands vying for shelf space and consumer attention through marketing campaigns emphasizing freshness, taste, and health benefits.
The United Kingdom (UK) Kiwi fruit market is experiencing a growing demand for exotic fruits and healthier food options, leading to a rise in consumption of kiwis. Consumers are increasingly aware of the health benefits of kiwi fruit, such as being rich in vitamin C, fiber, and antioxidants. There is also a trend towards incorporating kiwi fruit into various dishes, smoothies, and desserts, driving up its popularity. Opportunities lie in the expansion of organic and sustainably sourced kiwi fruit offerings to cater to the environmentally conscious consumer segment. Additionally, innovative packaging solutions and convenient snack-sized portions can attract busy urban consumers looking for on-the-go healthy snack options. Overall, the UK Kiwi fruit market presents promising growth prospects for suppliers and retailers willing to tap into these trends and opportunities.
In the United Kingdom Kiwi Fruit Market, there are several challenges that impact the industry. One significant challenge is the seasonality of kiwi fruits, as they are not grown locally in the UK and are mostly imported, leading to fluctuations in supply and pricing. This can make it difficult for retailers and suppliers to maintain consistent stock levels and stable pricing throughout the year. Another challenge is the increasing competition from other exotic fruits, which are also gaining popularity among consumers. Additionally, issues related to transportation and storage can affect the quality and freshness of kiwi fruits by the time they reach the market. Overall, managing these challenges requires effective supply chain management, market research, and strategic partnerships to ensure a competitive position in the UK Kiwi Fruit Market.
The United Kingdom kiwi fruit market is primarily driven by factors such as increasing consumer awareness of the health benefits of kiwi fruit, including high levels of vitamin C, fiber, and antioxidants. Changing dietary preferences towards healthier and more exotic fruits have also boosted the demand for kiwis in the UK. The growing trend of incorporating exotic fruits in recipes and the rising popularity of smoothies and fruit salads have further contributed to the market growth. Additionally, the convenience of kiwi fruit as a snack and its versatility in various culinary applications have made it a preferred choice among consumers. The availability of year-round supply, improved transportation networks, and effective marketing strategies by suppliers and retailers are also key drivers shaping the UK kiwi fruit market.
The UK Kiwi Fruit Market is subject to various government policies, including regulations governing importation, labeling, and food safety standards. The UK`s membership in the European Union had previously influenced market access and trade agreements for kiwi fruit imports. Post-Brexit, the UK government has been renegotiating trade deals, which may impact import tariffs and quotas for kiwi fruit. Additionally, regulations on packaging and labeling requirements, such as country of origin labeling and organic certification, play a role in shaping consumer preferences and market dynamics. Food safety standards enforced by government agencies like the Food Standards Agency are crucial for ensuring the quality and safety of kiwi fruit sold in the UK market. Overall, government policies in the UK Kiwi Fruit Market are essential for regulating trade practices, ensuring product quality, and protecting consumer interests.
The future outlook for the United Kingdom (UK) Kiwi Fruit Market appears promising, driven by increasing consumer awareness of the health benefits associated with kiwi fruit consumption. With a growing focus on healthy eating and sustainability, there is a rising demand for exotic fruits like kiwis, which are known for their high vitamin C content and antioxidant properties. Additionally, the UK`s diverse population and culinary influences from around the world contribute to the popularity of kiwi fruit in various dishes and recipes. As a result, we can expect to see continued growth in the UK kiwi fruit market, with opportunities for suppliers to capitalize on this trend by offering high-quality, sustainably sourced kiwis to meet consumer preferences and drive market expansion.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) Kiwi Fruit Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) Kiwi Fruit Market - Industry Life Cycle |
3.4 United Kingdom (UK) Kiwi Fruit Market - Porter's Five Forces |
3.5 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.6 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United Kingdom (UK) Kiwi Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Kingdom (UK) Kiwi Fruit Market Trends |
6 United Kingdom (UK) Kiwi Fruit Market, By Types |
6.1 United Kingdom (UK) Kiwi Fruit Market, By Consumption |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Consumption, 2021- 2031F |
6.1.3 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.1.4 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Jams, 2021- 2031F |
6.1.5 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Sauce, 2021- 2031F |
6.1.6 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Ice cream, 2021- 2031F |
6.1.7 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United Kingdom (UK) Kiwi Fruit Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Food & Beverages, 2021- 2031F |
6.2.3 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3 United Kingdom (UK) Kiwi Fruit Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 United Kingdom (UK) Kiwi Fruit Market Revenues & Volume, By Online, 2021- 2031F |
7 United Kingdom (UK) Kiwi Fruit Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) Kiwi Fruit Market Export to Major Countries |
7.2 United Kingdom (UK) Kiwi Fruit Market Imports from Major Countries |
8 United Kingdom (UK) Kiwi Fruit Market Key Performance Indicators |
9 United Kingdom (UK) Kiwi Fruit Market - Opportunity Assessment |
9.1 United Kingdom (UK) Kiwi Fruit Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.2 United Kingdom (UK) Kiwi Fruit Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 United Kingdom (UK) Kiwi Fruit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United Kingdom (UK) Kiwi Fruit Market - Competitive Landscape |
10.1 United Kingdom (UK) Kiwi Fruit Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) Kiwi Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |