Product Code: ETC4453150 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile augmented reality (AR) market includes applications that overlay digital content onto the real world through mobile devices. AR applications enhance user experiences in areas such as gaming, retail, education, and navigation, driven by advancements in AR technology and increasing smartphone adoption.
The UK mobile augmented reality market growth is driven by advancements in AR technology (e.g., ARKit, ARCore), demand for immersive user experiences (e.g., AR gaming, virtual try-ons), and applications in retail, education, and entertainment. Market dynamics include smartphone AR app development, integration with IoT devices, and adoption of AR glasses in enterprise solutions.
Similarly, challenges in the Mobile Augmented Reality Market include advancing AR technology capabilities and user interface design for immersive mobile experiences in gaming, retail, and education sectors. Addressing device compatibility and AR content development demands augmented reality SDKs and 3D visualization tools. Market dynamics influenced by AR adoption trends and interactive storytelling further drive the need for AR cloud platforms and spatial computing solutions, emphasizing content creation and user engagement to unlock new revenue streams and market opportunities in the evolving AR ecosystem.
In the UK, government policies support the mobile augmented reality (AR) market by promoting innovation and digital skills development. Funding initiatives such as the Innovate UK grants encourage the development of cutting-edge AR technologies. Intellectual property laws protect AR innovations, ensuring creators can safeguard their work. Additionally, regulations related to digital advertising and consumer rights ensure that AR applications provide accurate information and respect user privacy.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) Mobile Augmented Reality Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) Mobile Augmented Reality Market - Industry Life Cycle |
3.4 United Kingdom (UK) Mobile Augmented Reality Market - Porter's Five Forces |
3.5 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 United Kingdom (UK) Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Kingdom (UK) Mobile Augmented Reality Market Trends |
6 United Kingdom (UK) Mobile Augmented Reality Market, By Types |
6.1 United Kingdom (UK) Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 United Kingdom (UK) Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 United Kingdom (UK) Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 United Kingdom (UK) Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 United Kingdom (UK) Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) Mobile Augmented Reality Market Export to Major Countries |
7.2 United Kingdom (UK) Mobile Augmented Reality Market Imports from Major Countries |
8 United Kingdom (UK) Mobile Augmented Reality Market Key Performance Indicators |
9 United Kingdom (UK) Mobile Augmented Reality Market - Opportunity Assessment |
9.1 United Kingdom (UK) Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 United Kingdom (UK) Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 United Kingdom (UK) Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 United Kingdom (UK) Mobile Augmented Reality Market - Competitive Landscape |
10.1 United Kingdom (UK) Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |