Product Code: ETC4468570 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile engagement market includes platforms and tools that help businesses interact with customers through mobile channels. These solutions enhance customer experience by providing personalized, timely, and relevant communication, driving customer loyalty and business growth.
In the UK, the mobile engagement market growth is influenced by digital marketing strategies, demand for personalized customer interactions (e.g., push notifications, in-app messaging), and applications in customer relationship management (CRM). Market dynamics include user experience optimization, mobile analytics integration, and AI-driven engagement platforms.
In the Mobile Engagement Market, challenges include enhancing user interaction and customer loyalty through personalized mobile experiences and targeted marketing campaigns. Addressing omnichannel engagement and real-time analytics demands AI-driven customer insights and mobile CRM (Customer Relationship Management) solutions. Market dynamics influenced by consumer behavior and digital marketing trends further drive the adoption of mobile app engagement strategies and push notification services, emphasizing customer segmentation and campaign optimization to drive conversion rates and maximize ROI in competitive mobile markets.
Government policies in the UK promote consumer engagement strategies, digital marketing standards, and user privacy protection in the mobile engagement market. Regulatory frameworks cover digital advertising practices, consumer rights protections, and data transparency requirements to enhance user engagement and trust.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) Mobile Engagement Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) Mobile Engagement Market - Industry Life Cycle |
3.4 United Kingdom (UK) Mobile Engagement Market - Porter's Five Forces |
3.5 United Kingdom (UK) Mobile Engagement Market Revenues & Volume Share, By User Type, 2021 & 2031F |
3.6 United Kingdom (UK) Mobile Engagement Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.7 United Kingdom (UK) Mobile Engagement Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 United Kingdom (UK) Mobile Engagement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Kingdom (UK) Mobile Engagement Market Trends |
6 United Kingdom (UK) Mobile Engagement Market, By Types |
6.1 United Kingdom (UK) Mobile Engagement Market, By User Type |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By User Type, 2021-2031F |
6.1.3 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By SME, 2021-2031F |
6.1.4 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By LSE, 2021-2031F |
6.2 United Kingdom (UK) Mobile Engagement Market, By Solution |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By SMS and MMS, 2021-2031F |
6.2.3 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Push Notifications, 2021-2031F |
6.2.4 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By In-App Messaging, 2021-2031F |
6.2.5 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By E-mails, 2021-2031F |
6.2.6 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By App/ Web Content, 2021-2031F |
6.2.7 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Other Solutions, 2021-2031F |
6.3 United Kingdom (UK) Mobile Engagement Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Financial Services, 2021-2031F |
6.3.3 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.4 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.3.6 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.3.7 United Kingdom (UK) Mobile Engagement Market Revenues & Volume, By Others, 2021-2031F |
7 United Kingdom (UK) Mobile Engagement Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) Mobile Engagement Market Export to Major Countries |
7.2 United Kingdom (UK) Mobile Engagement Market Imports from Major Countries |
8 United Kingdom (UK) Mobile Engagement Market Key Performance Indicators |
9 United Kingdom (UK) Mobile Engagement Market - Opportunity Assessment |
9.1 United Kingdom (UK) Mobile Engagement Market Opportunity Assessment, By User Type, 2021 & 2031F |
9.2 United Kingdom (UK) Mobile Engagement Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.3 United Kingdom (UK) Mobile Engagement Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 United Kingdom (UK) Mobile Engagement Market - Competitive Landscape |
10.1 United Kingdom (UK) Mobile Engagement Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) Mobile Engagement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |