United Kingdom (UK) Tampon Market (2025-2031) | Analysis, Segmentation, Share, Competitive Landscape, Size & Revenue, Value, Outlook, Growth, Companies, Industry, Trends, Forecast

Market Forecast By Type (Regular 6-9g, Super 9-12g, Super Plus 12-15g), By Application (Retail Channel, Online Channel) And Competitive Landscape
Product Code: ETC9956171 Publication Date: Sep 2024 Updated Date: Jul 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Deep No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United Kingdom (UK) Tampon Market Overview

The United Kingdom tampon market is a mature and competitive industry that has seen a shift towards more sustainable and eco-friendly products in recent years. Key players in the market include well-established brands such as Tampax, Always, and Lil-Lets, as well as newer entrants offering organic and biodegradable options. The market is driven by factors such as increasing awareness about menstrual health and hygiene, as well as the growing demand for products that are free from harmful chemicals and materials. Retail channels for tampons in the UK include supermarkets, pharmacies, online retailers, and specialty health stores. With ongoing efforts to destigmatize menstruation and promote period positivity, the UK tampon market is expected to continue evolving to meet the changing needs and preferences of consumers.

United Kingdom (UK) Tampon Market Trends and Opportunities

The UK tampon market is currently experiencing a shift towards more sustainable and eco-friendly products, with a growing demand for organic and biodegradable options. Consumers are also increasingly seeking tampons that are free from harmful chemicals and toxins. This trend presents opportunities for companies to innovate and offer products that cater to these preferences. Additionally, there is a rising awareness and discussion around menstrual health and period poverty in the UK, leading to initiatives to provide free or subsidized tampons in public spaces such as schools and workplaces. Companies that align themselves with these social causes and offer affordable solutions could tap into this growing segment of the market. Overall, the UK tampon market is evolving towards sustainability, health-consciousness, and social responsibility.

United Kingdom (UK) Tampon Market Challenges

In the United Kingdom`s tampon market, one of the key challenges is the issue of affordability and accessibility, particularly for low-income individuals. The 5% Value Added Tax (VAT) imposed on sanitary products, including tampons, has been a topic of debate, as it is seen as a barrier to access for those who struggle to afford these essential items. Additionally, there is a growing demand for more sustainable and environmentally friendly options in the market, leading to increased competition and pressure on traditional tampon manufacturers. Furthermore, the stigma surrounding periods and menstrual health in society continues to impact consumer behavior and marketing strategies in the industry. Overall, navigating these challenges while meeting evolving consumer preferences and regulatory requirements poses significant hurdles for players in the UK tampon market.

United Kingdom (UK) Tampon Market Drivers

The United Kingdom Tampon Market is primarily driven by factors such as increasing awareness about menstrual health and hygiene, growing female population, and changing lifestyle patterns. The shift towards more convenient and sustainable menstrual products, along with a rise in disposable income among women, has also contributed to the market growth. Additionally, the availability of a wide range of tampon products catering to different absorbency levels, sizes, and materials, as well as innovative product offerings such as organic and biodegradable tampons, are driving consumer preferences. Furthermore, initiatives to break the taboo around menstruation and promote menstrual hygiene management have led to a greater acceptance and uptake of tampons among women in the UK.

United Kingdom (UK) Tampon Market Government Policies

In the United Kingdom, tampons are subject to a reduced rate of Value Added Tax (VAT) at 5%, which was introduced in 2001. This VAT rate is lower than the standard rate of 20% applied to most goods and services in the UK. Additionally, the UK government has taken steps to address period poverty by providing free sanitary products in schools, colleges, and hospitals. In 2020, the government announced that it would eliminate the so-called "tampon tax," which was the 5% VAT on sanitary products, following the end of the Brexit transition period. These initiatives aim to make menstrual products more affordable and accessible to women across the UK, thereby positively impacting the tampon market.

United Kingdom (UK) Tampon Market Future Outlook

The future outlook for the United Kingdom (UK) tampon market appears to be promising, with a projected steady growth in demand driven by factors such as increasing awareness about menstrual hygiene, a growing female population, and the trend towards more sustainable and environmentally friendly product options. The market is expected to see continued innovation in product offerings, including organic and biodegradable options, as well as advancements in technology such as the introduction of smart tampons. Additionally, initiatives to remove the "tampon tax" and make menstrual products more accessible and affordable are likely to further stimulate market growth. Overall, the UK tampon market is poised for expansion and evolution in response to changing consumer preferences and societal trends.

Key Highlights of the Report:

  • United Kingdom (UK) Tampon Market Outlook
  • Market Size of United Kingdom (UK) Tampon Market, 2024
  • Forecast of United Kingdom (UK) Tampon Market, 2031
  • Historical Data and Forecast of United Kingdom (UK) Tampon Revenues & Volume for the Period 2021- 2031
  • United Kingdom (UK) Tampon Market Trend Evolution
  • United Kingdom (UK) Tampon Market Drivers and Challenges
  • United Kingdom (UK) Tampon Price Trends
  • United Kingdom (UK) Tampon Porter's Five Forces
  • United Kingdom (UK) Tampon Industry Life Cycle
  • Historical Data and Forecast of United Kingdom (UK) Tampon Market Revenues & Volume By Type for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Tampon Market Revenues & Volume By Regular 6-9g for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Tampon Market Revenues & Volume By Super 9-12g for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Tampon Market Revenues & Volume By Super Plus 12-15g for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Tampon Market Revenues & Volume By Application for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Tampon Market Revenues & Volume By Retail Channel for the Period 2021- 2031
  • Historical Data and Forecast of United Kingdom (UK) Tampon Market Revenues & Volume By Online Channel for the Period 2021- 2031
  • United Kingdom (UK) Tampon Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Application
  • United Kingdom (UK) Tampon Top Companies Market Share
  • United Kingdom (UK) Tampon Competitive Benchmarking By Technical and Operational Parameters
  • United Kingdom (UK) Tampon Company Profiles
  • United Kingdom (UK) Tampon Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United Kingdom (UK) Tampon Market Overview

3.1 United Kingdom (UK) Country Macro Economic Indicators

3.2 United Kingdom (UK) Tampon Market Revenues & Volume, 2021 & 2031F

3.3 United Kingdom (UK) Tampon Market - Industry Life Cycle

3.4 United Kingdom (UK) Tampon Market - Porter's Five Forces

3.5 United Kingdom (UK) Tampon Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 United Kingdom (UK) Tampon Market Revenues & Volume Share, By Application, 2021 & 2031F

4 United Kingdom (UK) Tampon Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United Kingdom (UK) Tampon Market Trends

6 United Kingdom (UK) Tampon Market, By Types

6.1 United Kingdom (UK) Tampon Market, By Type

6.1.1 Overview and Analysis

6.1.2 United Kingdom (UK) Tampon Market Revenues & Volume, By Type, 2021- 2031F

6.1.3 United Kingdom (UK) Tampon Market Revenues & Volume, By Regular 6-9g, 2021- 2031F

6.1.4 United Kingdom (UK) Tampon Market Revenues & Volume, By Super 9-12g, 2021- 2031F

6.1.5 United Kingdom (UK) Tampon Market Revenues & Volume, By Super Plus 12-15g, 2021- 2031F

6.2 United Kingdom (UK) Tampon Market, By Application

6.2.1 Overview and Analysis

6.2.2 United Kingdom (UK) Tampon Market Revenues & Volume, By Retail Channel, 2021- 2031F

6.2.3 United Kingdom (UK) Tampon Market Revenues & Volume, By Online Channel, 2021- 2031F

7 United Kingdom (UK) Tampon Market Import-Export Trade Statistics

7.1 United Kingdom (UK) Tampon Market Export to Major Countries

7.2 United Kingdom (UK) Tampon Market Imports from Major Countries

8 United Kingdom (UK) Tampon Market Key Performance Indicators

9 United Kingdom (UK) Tampon Market - Opportunity Assessment

9.1 United Kingdom (UK) Tampon Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 United Kingdom (UK) Tampon Market Opportunity Assessment, By Application, 2021 & 2031F

10 United Kingdom (UK) Tampon Market - Competitive Landscape

10.1 United Kingdom (UK) Tampon Market Revenue Share, By Companies, 2024

10.2 United Kingdom (UK) Tampon Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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