Product Code: ETC9956171 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United Kingdom tampon market is a mature and competitive industry that has seen a shift towards more sustainable and eco-friendly products in recent years. Key players in the market include well-established brands such as Tampax, Always, and Lil-Lets, as well as newer entrants offering organic and biodegradable options. The market is driven by factors such as increasing awareness about menstrual health and hygiene, as well as the growing demand for products that are free from harmful chemicals and materials. Retail channels for tampons in the UK include supermarkets, pharmacies, online retailers, and specialty health stores. With ongoing efforts to destigmatize menstruation and promote period positivity, the UK tampon market is expected to continue evolving to meet the changing needs and preferences of consumers.
The UK tampon market is currently experiencing a shift towards more sustainable and eco-friendly products, with a growing demand for organic and biodegradable options. Consumers are also increasingly seeking tampons that are free from harmful chemicals and toxins. This trend presents opportunities for companies to innovate and offer products that cater to these preferences. Additionally, there is a rising awareness and discussion around menstrual health and period poverty in the UK, leading to initiatives to provide free or subsidized tampons in public spaces such as schools and workplaces. Companies that align themselves with these social causes and offer affordable solutions could tap into this growing segment of the market. Overall, the UK tampon market is evolving towards sustainability, health-consciousness, and social responsibility.
In the United Kingdom`s tampon market, one of the key challenges is the issue of affordability and accessibility, particularly for low-income individuals. The 5% Value Added Tax (VAT) imposed on sanitary products, including tampons, has been a topic of debate, as it is seen as a barrier to access for those who struggle to afford these essential items. Additionally, there is a growing demand for more sustainable and environmentally friendly options in the market, leading to increased competition and pressure on traditional tampon manufacturers. Furthermore, the stigma surrounding periods and menstrual health in society continues to impact consumer behavior and marketing strategies in the industry. Overall, navigating these challenges while meeting evolving consumer preferences and regulatory requirements poses significant hurdles for players in the UK tampon market.
The United Kingdom Tampon Market is primarily driven by factors such as increasing awareness about menstrual health and hygiene, growing female population, and changing lifestyle patterns. The shift towards more convenient and sustainable menstrual products, along with a rise in disposable income among women, has also contributed to the market growth. Additionally, the availability of a wide range of tampon products catering to different absorbency levels, sizes, and materials, as well as innovative product offerings such as organic and biodegradable tampons, are driving consumer preferences. Furthermore, initiatives to break the taboo around menstruation and promote menstrual hygiene management have led to a greater acceptance and uptake of tampons among women in the UK.
In the United Kingdom, tampons are subject to a reduced rate of Value Added Tax (VAT) at 5%, which was introduced in 2001. This VAT rate is lower than the standard rate of 20% applied to most goods and services in the UK. Additionally, the UK government has taken steps to address period poverty by providing free sanitary products in schools, colleges, and hospitals. In 2020, the government announced that it would eliminate the so-called "tampon tax," which was the 5% VAT on sanitary products, following the end of the Brexit transition period. These initiatives aim to make menstrual products more affordable and accessible to women across the UK, thereby positively impacting the tampon market.
The future outlook for the United Kingdom (UK) tampon market appears to be promising, with a projected steady growth in demand driven by factors such as increasing awareness about menstrual hygiene, a growing female population, and the trend towards more sustainable and environmentally friendly product options. The market is expected to see continued innovation in product offerings, including organic and biodegradable options, as well as advancements in technology such as the introduction of smart tampons. Additionally, initiatives to remove the "tampon tax" and make menstrual products more accessible and affordable are likely to further stimulate market growth. Overall, the UK tampon market is poised for expansion and evolution in response to changing consumer preferences and societal trends.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Kingdom (UK) Tampon Market Overview |
3.1 United Kingdom (UK) Country Macro Economic Indicators |
3.2 United Kingdom (UK) Tampon Market Revenues & Volume, 2021 & 2031F |
3.3 United Kingdom (UK) Tampon Market - Industry Life Cycle |
3.4 United Kingdom (UK) Tampon Market - Porter's Five Forces |
3.5 United Kingdom (UK) Tampon Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United Kingdom (UK) Tampon Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United Kingdom (UK) Tampon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Kingdom (UK) Tampon Market Trends |
6 United Kingdom (UK) Tampon Market, By Types |
6.1 United Kingdom (UK) Tampon Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United Kingdom (UK) Tampon Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 United Kingdom (UK) Tampon Market Revenues & Volume, By Regular 6-9g, 2021- 2031F |
6.1.4 United Kingdom (UK) Tampon Market Revenues & Volume, By Super 9-12g, 2021- 2031F |
6.1.5 United Kingdom (UK) Tampon Market Revenues & Volume, By Super Plus 12-15g, 2021- 2031F |
6.2 United Kingdom (UK) Tampon Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United Kingdom (UK) Tampon Market Revenues & Volume, By Retail Channel, 2021- 2031F |
6.2.3 United Kingdom (UK) Tampon Market Revenues & Volume, By Online Channel, 2021- 2031F |
7 United Kingdom (UK) Tampon Market Import-Export Trade Statistics |
7.1 United Kingdom (UK) Tampon Market Export to Major Countries |
7.2 United Kingdom (UK) Tampon Market Imports from Major Countries |
8 United Kingdom (UK) Tampon Market Key Performance Indicators |
9 United Kingdom (UK) Tampon Market - Opportunity Assessment |
9.1 United Kingdom (UK) Tampon Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United Kingdom (UK) Tampon Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United Kingdom (UK) Tampon Market - Competitive Landscape |
10.1 United Kingdom (UK) Tampon Market Revenue Share, By Companies, 2024 |
10.2 United Kingdom (UK) Tampon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |