United Kingdom (UK) Tissue Paper Market (2025-2031) Outlook | Analysis, Trends, Growth, Share, Industry, Size, Forecast, Revenue, Value & Companies

Market Forecast By Application (At Home, Away From Home), By Product Type (Paper Tissues, Wet Wipes, Facial Tissue, Others), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC350049 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United Kingdom Tissue Paper Market Size Growth Rate


The United Kingdom Tissue Paper Market could see a tapering of growth rates over 2025 to 2029. Starting high at -0.01% in 2025, the market steadily declines to -0.01% by 2029.

United Kingdom Tissue Paper Market Growth Rate

United Kingdom (UK) Tissue Paper Market Synopsis

The United Kingdom tissue paper market is witnessing steady growth driven by factors such as increasing hygiene awareness, changing consumer preferences towards more sustainable and eco-friendly products, and the growing hospitality and healthcare sectors. The market is characterized by a wide range of products including facial tissues, toilet paper, paper towels, and napkins, with premium and recycled products gaining popularity. Key players in the UK tissue paper market include major brands such as Kimberly-Clark, Procter & Gamble, and Essity, alongside a growing number of smaller, niche players offering innovative and specialized products. The market is also influenced by trends such as e-commerce sales, private label brands, and the demand for luxury and personalized tissue paper products, indicating a dynamic and competitive landscape in the industry.

United Kingdom (UK) Tissue Paper Market Trends

In the United Kingdom (UK) tissue paper market, there are several prominent trends emerging. One major trend is the increasing demand for sustainable and environmentally friendly tissue paper products. Consumers are becoming more conscious of the environmental impact of their purchases, leading to a growing preference for recycled and biodegradable tissue paper products. Another trend is the rise of premium and luxury tissue paper products, with a focus on softness, strength, and aesthetic appeal. Additionally, there is a growing shift towards online retail channels for purchasing tissue paper products, driven by convenience and a wider range of product options available. Overall, the UK tissue paper market is witnessing a shift towards sustainability, premiumization, and online sales as key trends shaping the industry.

United Kingdom (UK) Tissue Paper Market Challenges

In the United Kingdom tissue paper market, several challenges are prevalent. One major challenge is the increasing environmental concerns related to the use of disposable paper products, leading to a growing demand for sustainable and eco-friendly alternatives. This has put pressure on companies to adopt more environmentally friendly practices in their manufacturing processes and product offerings. Another challenge is the intense competition among existing players in the market, leading to pricing pressures and the need for continuous innovation to differentiate products. Additionally, fluctuating raw material prices, changing consumer preferences, and stringent regulations regarding product quality and safety also pose challenges for companies operating in the UK tissue paper market. Overall, companies in this industry need to adapt to these challenges by focusing on sustainability, innovation, and meeting regulatory requirements to stay competitive.

United Kingdom (UK) Tissue Paper Market Investment Opportunities

The United Kingdom`s tissue paper market presents various investment opportunities due to its steady growth driven by factors such as increasing awareness of hygiene and sustainability, as well as the growing trend of premium and innovative tissue products. Investors could consider opportunities in expanding production capacity to meet the rising demand, investing in research and development for eco-friendly and innovative products, or exploring strategic partnerships with retailers or e-commerce platforms to enhance distribution channels. With the market`s potential for further growth and the evolving preferences of consumers towards more sustainable and premium tissue products, investing in the UK tissue paper market could offer promising returns for those looking to capitalize on these trends.

Jordan Agar Market Government Policies

In the United Kingdom, the tissue paper market is subject to various government policies aimed at promoting sustainability and reducing environmental impact. These policies include regulations on packaging waste, recycling targets, and restrictions on single-use plastics. The UK government has also implemented measures to encourage the use of recycled materials in tissue paper production and to reduce carbon emissions in the manufacturing process. Additionally, initiatives such as the Plastic Packaging Tax and Extended Producer Responsibility schemes play a role in shaping the tissue paper market by incentivizing companies to adopt more sustainable practices. Overall, the UK government`s policies in this sector prioritize environmental protection and resource efficiency, driving the tissue paper market towards greater sustainability.

United Kingdom (UK) Tissue Paper Market Future Outlook

The United Kingdom tissue paper market is projected to experience steady growth in the coming years, driven by factors such as increasing population, rising hygiene awareness, and the growing trend of eco-friendly products. With a focus on sustainability and innovation, key players in the market are expected to introduce biodegradable and recycled tissue paper products to cater to the environmentally conscious consumer base. The demand for premium tissue paper products is also anticipated to rise as consumers seek higher quality and softer products. Additionally, the convenience of online shopping and subscription services is likely to boost the market further. Overall, the UK tissue paper market is poised for expansion and is expected to offer ample opportunities for growth and development in the foreseeable future.

Key Highlights of the Report:

  • United Kingdom (UK) Tissue Paper Market Outlook
  • Market Size of United Kingdom (UK) Tissue Paper Market, 2024
  • Forecast of United Kingdom (UK) Tissue Paper Market, 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Revenues & Volume for the Period 2021 - 2031
  • United Kingdom (UK) Tissue Paper Market Trend Evolution
  • United Kingdom (UK) Tissue Paper Market Drivers and Challenges
  • United Kingdom (UK) Tissue Paper Price Trends
  • United Kingdom (UK) Tissue Paper Porter's Five Forces
  • United Kingdom (UK) Tissue Paper Industry Life Cycle
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By At Home for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Away From Home for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Product Type for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Paper Tissues for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Wet Wipes for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Facial Tissue for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Offline for the Period 2021 - 2031
  • Historical Data and Forecast of United Kingdom (UK) Tissue Paper Market Revenues & Volume By Online for the Period 2021 - 2031
  • United Kingdom (UK) Tissue Paper Import Export Trade Statistics
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • United Kingdom (UK) Tissue Paper Top Companies Market Share
  • United Kingdom (UK) Tissue Paper Competitive Benchmarking By Technical and Operational Parameters
  • United Kingdom (UK) Tissue Paper Company Profiles
  • United Kingdom (UK) Tissue Paper Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United Kingdom (UK) Tissue Paper Market Overview

3.1 United Kingdom (UK) Country Macro Economic Indicators

3.2 United Kingdom (UK) Tissue Paper Market Revenues & Volume, 2021 & 2031F

3.3 United Kingdom (UK) Tissue Paper Market - Industry Life Cycle

3.4 United Kingdom (UK) Tissue Paper Market - Porter's Five Forces

3.5 United Kingdom (UK) Tissue Paper Market Revenues & Volume Share, By Application, 2021 & 2031F

3.6 United Kingdom (UK) Tissue Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.7 United Kingdom (UK) Tissue Paper Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United Kingdom (UK) Tissue Paper Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about hygiene and sanitation

4.2.2 Growing demand for eco-friendly and sustainable products

4.2.3 Rise in e-commerce and online retailing

4.2.4 Innovation in product offerings and packaging

4.2.5 Disposable income levels and changing consumer preferences

4.3 Market Restraints

4.3.1 Fluctuating raw material prices

4.3.2 Intense competition among market players

4.3.3 Stringent regulations related to environmental concerns

4.3.4 Impact of economic downturns and recessions

4.3.5 Consumer shift towards digital alternatives

5 United Kingdom (UK) Tissue Paper Market Trends

6 United Kingdom (UK) Tissue Paper Market, By Types

6.1 United Kingdom (UK) Tissue Paper Market, By Application

6.1.1 Overview and Analysis

6.1.2 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Application, 2021 - 2031F

6.1.3 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By At Home, 2021 - 2031F

6.1.4 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Away From Home, 2021 - 2031F

6.2 United Kingdom (UK) Tissue Paper Market, By Product Type

6.2.1 Overview and Analysis

6.2.2 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Paper Tissues, 2021 - 2031F

6.2.3 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Wet Wipes, 2021 - 2031F

6.2.4 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Facial Tissue, 2021 - 2031F

6.2.5 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Others, 2021 - 2031F

6.3 United Kingdom (UK) Tissue Paper Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Offline, 2021 - 2031F

6.3.3 United Kingdom (UK) Tissue Paper Market Revenues & Volume, By Online, 2021 - 2031F

7 United Kingdom (UK) Tissue Paper Market Import-Export Trade Statistics

7.1 United Kingdom (UK) Tissue Paper Market Export to Major Countries

7.2 United Kingdom (UK) Tissue Paper Market Imports from Major Countries

8 United Kingdom (UK) Tissue Paper Market Key Performance Indicators

8.1 Consumer satisfaction and loyalty scores

8.2 Adoption rate of recycled and sustainable tissue paper products

8.3 Market penetration in rural areas and smaller towns

8.4 Brand recognition and recall metrics

8.5 Trend analysis of online sales and digital marketing effectiveness

9 United Kingdom (UK) Tissue Paper Market - Opportunity Assessment

9.1 United Kingdom (UK) Tissue Paper Market Opportunity Assessment, By Application, 2021 & 2031F

9.2 United Kingdom (UK) Tissue Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.3 United Kingdom (UK) Tissue Paper Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United Kingdom (UK) Tissue Paper Market - Competitive Landscape

10.1 United Kingdom (UK) Tissue Paper Market Revenue Share, By Companies, 2024

10.2 United Kingdom (UK) Tissue Paper Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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