| Product Code: ETC9960511 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States continues to see a growing demand for baby bath and shower products, with imports mainly sourced from Mexico, Colombia, Indonesia, China, and South Korea in 2024. The market remains competitive with low concentration based on the Herfindahl-Hirschman Index (HHI). The industry has shown strong growth with a CAGR of 18.3% from 2020 to 2024, and a notable growth rate of 13.13% from 2023 to 2024. This data suggests a promising outlook for the baby bath and shower products market in the United States, driven by a diverse range of suppliers and increasing consumer interest in these products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Baby Bath and Shower Products Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Baby Bath and Shower Products Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Baby Bath and Shower Products Market - Industry Life Cycle |
3.4 United States (US) Baby Bath and Shower Products Market - Porter's Five Forces |
3.5 United States (US) Baby Bath and Shower Products Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 United States (US) Baby Bath and Shower Products Market Revenues & Volume Share, By Price, 2021 & 2031F |
3.7 United States (US) Baby Bath and Shower Products Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 United States (US) Baby Bath and Shower Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about baby hygiene and wellness |
4.2.2 Growing emphasis on using natural and organic products for babies |
4.2.3 Rising disposable income and willingness to spend on premium baby care products |
4.3 Market Restraints |
4.3.1 Stringent regulations and standards for baby care products |
4.3.2 Competition from established brands and private labels in the market |
5 United States (US) Baby Bath and Shower Products Market Trends |
6 United States (US) Baby Bath and Shower Products Market, By Types |
6.1 United States (US) Baby Bath and Shower Products Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Product Types, 2021- 2031F |
6.1.3 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Shampoo, 2021- 2031F |
6.1.4 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Conditioner, 2021- 2031F |
6.1.5 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Soap and shower gel, 2021- 2031F |
6.1.6 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United States (US) Baby Bath and Shower Products Market, By Price |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Premium baby care products (>US$ 50), 2021- 2031F |
6.2.3 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Mass baby care products (US$ 0-US$ 50), 2021- 2031F |
6.3 United States (US) Baby Bath and Shower Products Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021- 2031F |
6.3.3 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.3.4 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Multi-brand Stores, 2021- 2031F |
6.3.5 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Online Retailers, 2021- 2031F |
6.3.6 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Wholesalers & Distributors, 2021- 2031F |
6.3.7 United States (US) Baby Bath and Shower Products Market Revenues & Volume, By Other Sales Channels, 2021- 2031F |
7 United States (US) Baby Bath and Shower Products Market Import-Export Trade Statistics |
7.1 United States (US) Baby Bath and Shower Products Market Export to Major Countries |
7.2 United States (US) Baby Bath and Shower Products Market Imports from Major Countries |
8 United States (US) Baby Bath and Shower Products Market Key Performance Indicators |
8.1 Average order value (AOV) of baby bath and shower products |
8.2 Customer retention rate for baby care product brands |
8.3 Engagement rate on digital platforms for baby care brands |
8.4 Consumer satisfaction scores for baby bath and shower products |
8.5 Number of new product launches in the baby care segment |
9 United States (US) Baby Bath and Shower Products Market - Opportunity Assessment |
9.1 United States (US) Baby Bath and Shower Products Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 United States (US) Baby Bath and Shower Products Market Opportunity Assessment, By Price, 2021 & 2031F |
9.3 United States (US) Baby Bath and Shower Products Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 United States (US) Baby Bath and Shower Products Market - Competitive Landscape |
10.1 United States (US) Baby Bath and Shower Products Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Baby Bath and Shower Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |