| Product Code: ETC4600322 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The United States biofortification market is experiencing growth driven by increasing consumer awareness of the health benefits of biofortified foods. Biofortification involves enhancing the nutritional content of crops through breeding or biotechnology. In the US, biofortified crops such as biofortified corn, wheat, and rice are gaining popularity due to their higher nutrient content, such as vitamins, minerals, and antioxidants. The demand for biofortified foods is also supported by government initiatives promoting healthier diets and sustainable agriculture. Major players in the US biofortification market include seed companies, agricultural research institutions, and food manufacturers. With a focus on addressing malnutrition and improving public health, the biofortification market in the US is poised for continued growth as consumers seek out nutrient-rich food options.
The US biofortification market is experiencing growth driven by the increasing consumer demand for nutrient-rich foods and the rising awareness about the health benefits of biofortified crops. Key trends include the development of biofortified varieties of staple crops like maize, rice, and wheat to address micronutrient deficiencies, as well as the incorporation of biofortified ingredients in a wide range of food products. Opportunities in the market lie in collaborations between agricultural research institutions, food manufacturers, and government agencies to promote biofortification, as well as in expanding distribution channels to reach a wider consumer base. With a growing focus on sustainable agriculture and health-conscious consumption, the US biofortification market is poised for further expansion and innovation.
In the US Biofortification Market, some challenges include consumer awareness and acceptance of biofortified products, regulatory hurdles for commercializing new biofortified crops, limited availability and accessibility of biofortified foods in the market, and the need for continued research and development to enhance the nutritional content of staple crops. Additionally, competition from conventional products, pricing concerns, and the need for strategic partnerships along the biofortification value chain also pose challenges for stakeholders in the industry. Overcoming these challenges will require concerted efforts from policymakers, food producers, retailers, and consumers to promote the adoption and mainstreaming of biofortified foods in the US market.
The United States biofortification market is primarily driven by increasing consumer awareness about the health benefits of biofortified crops, growing focus on combating malnutrition and micronutrient deficiencies, and government initiatives promoting the adoption of biofortified crops. The rising demand for nutrient-rich food products, coupled with the emphasis on sustainable agricultural practices, has further fueled the market growth. Additionally, advancements in biotechnology and genetic engineering have enabled the development of biofortified crop varieties with enhanced nutritional profiles, contributing to the market expansion. The collaboration between researchers, agricultural institutions, and food manufacturers to promote biofortification strategies also plays a significant role in driving the market forward in the US.
The United States does not currently have specific government policies focused solely on biofortification in the agricultural sector. However, the US government does support research and development in the field of agriculture through funding for programs such as the USDA`s National Institute of Food and Agriculture (NIFA) and the Agricultural Research Service (ARS). These agencies work on various initiatives related to improving crop nutrition and developing biofortified crops, although there is no direct policy exclusively targeting biofortification. Additionally, the US government regulates biofortified crops through existing regulatory frameworks such as the USDA`s Biotechnology Regulatory Services (BRS) and the FDA`s oversight of food safety and labeling. Overall, while there is no singular policy on biofortification, the US government supports research and development efforts in this area through existing agricultural programs and regulatory mechanisms.
The future outlook for the United States Biofortification Market appears promising, driven by increasing consumer awareness about the health benefits of biofortified foods and the growing demand for nutrient-rich crops. With a rising focus on addressing malnutrition and improving overall health, biofortification techniques such as breeding, agronomy, and biotechnology are gaining traction among farmers and food manufacturers. Additionally, government initiatives promoting sustainable agriculture and nutrition security are expected to further boost market growth. The collaboration between research institutions, seed companies, and government bodies to develop biofortified crop varieties tailored to local needs is likely to accelerate market expansion in the US, offering opportunities for innovation and investment in this sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Biofortification Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Biofortification Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Biofortification Market - Industry Life Cycle |
3.4 United States (US) Biofortification Market - Porter's Five Forces |
3.5 United States (US) Biofortification Market Revenues & Volume Share, By Crop, 2021 & 2031F |
3.6 United States (US) Biofortification Market Revenues & Volume Share, By Target Nutrient, 2021 & 2031F |
4 United States (US) Biofortification Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of biofortified crops |
4.2.2 Government initiatives promoting biofortification to address malnutrition |
4.2.3 Growing demand for nutrient-rich food products |
4.3 Market Restraints |
4.3.1 High initial investment required for biofortification research and development |
4.3.2 Limited consumer acceptance and awareness of biofortified crops |
4.3.3 Challenges in scaling up biofortification practices across different crops and regions |
5 United States (US) Biofortification Market Trends |
6 United States (US) Biofortification Market, By Types |
6.1 United States (US) Biofortification Market, By Crop |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Biofortification Market Revenues & Volume, By Crop, 2021 - 2031F |
6.1.3 United States (US) Biofortification Market Revenues & Volume, By Sweet Potato, 2021 - 2031F |
6.1.4 United States (US) Biofortification Market Revenues & Volume, By Cassava, 2021 - 2031F |
6.1.5 United States (US) Biofortification Market Revenues & Volume, By Rice, 2021 - 2031F |
6.1.6 United States (US) Biofortification Market Revenues & Volume, By Corn, 2021 - 2031F |
6.1.7 United States (US) Biofortification Market Revenues & Volume, By Wheat, 2021 - 2031F |
6.1.8 United States (US) Biofortification Market Revenues & Volume, By Beans, 2021 - 2031F |
6.2 United States (US) Biofortification Market, By Target Nutrient |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Biofortification Market Revenues & Volume, By Zinc, 2021 - 2031F |
6.2.3 United States (US) Biofortification Market Revenues & Volume, By Iron, 2021 - 2031F |
6.2.4 United States (US) Biofortification Market Revenues & Volume, By Vitamins, 2021 - 2031F |
7 United States (US) Biofortification Market Import-Export Trade Statistics |
7.1 United States (US) Biofortification Market Export to Major Countries |
7.2 United States (US) Biofortification Market Imports from Major Countries |
8 United States (US) Biofortification Market Key Performance Indicators |
8.1 Adoption rate of biofortified crops by farmers |
8.2 Number of research studies and publications on biofortification |
8.3 Percentage of malnutrition cases addressed through biofortified food programs |
9 United States (US) Biofortification Market - Opportunity Assessment |
9.1 United States (US) Biofortification Market Opportunity Assessment, By Crop, 2021 & 2031F |
9.2 United States (US) Biofortification Market Opportunity Assessment, By Target Nutrient, 2021 & 2031F |
10 United States (US) Biofortification Market - Competitive Landscape |
10.1 United States (US) Biofortification Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Biofortification Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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