United States (US) Hair Styling Products Market Outlook | Revenue, Value, Analysis, Size, COVID-19 IMPACT, Growth, Trends, Industry, Share, Companies & Forecast

Market Forecast By Product (Hair Gels, Hair Sprays, Styling Creams & Waxes, Hair Mousse, Others), By End Use (Household, Salons & Spas, Fashion Industry), By Gender (Male Hair Styling Products, Female Hair Styling Products, Unisex Hair Styling Products), By Sales Channel (Wholesalers/Distributors, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Stores) And Competitive Landscape
Product Code: ETC327361 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

USA Hair Styling Products Market Competition 2023

USA Hair Styling Products market currently, in 2023, has witnessed an HHI of 1560, Which has decreased slightly as compared to the HHI of 1961 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 USA Hair Styling Products Market Competition 2023

USA Export Potential Assessment For Hair Styling Products Market (Values in USD Thousand)


USA Export Potential Assessment For Hair Styling Products Market (Values in USD Thousand)

United States (US) Hair Styling Products Market Synopsis

The United States Hair Styling Products Market is a dynamic and competitive industry driven by changing trends in hair care and grooming. The market is characterized by a wide range of products including hair gels, mousses, sprays, creams, serums, and waxes catering to different hair types and styling needs. Key factors influencing market growth include increasing consumer focus on personal grooming, the rise of social media influencing beauty trends, and the popularity of professional hair styling services. Major players in the market include L`Oréal, Procter & Gamble, Unilever, and Estée Lauder, among others. The market is also witnessing a shift towards natural and organic hair styling products as consumers become more conscious of ingredients and sustainability. Overall, the US Hair Styling Products Market is expected to continue to grow as beauty consciousness and innovation drive product development and consumer demand.

United States (US) Hair Styling Products Market Trends

The United States Hair Styling Products Market is experiencing a shift towards clean and sustainable products, driven by increasing consumer awareness of ingredients and environmental impact. Natural and organic hair styling products are gaining popularity, with an emphasis on botanical extracts, essential oils, and eco-friendly packaging. In addition, multi-functional products that offer benefits such as heat protection, UV protection, and hydration are in demand as consumers seek convenience and efficiency in their hair care routines. Personalization and customization are also key trends, with consumers looking for products tailored to their specific hair type, texture, and styling needs. Overall, the market is evolving towards more conscious and personalized choices that cater to the diverse preferences and values of consumers.

United States (US) Hair Styling Products Market Challenges

In the US Hair Styling Products Market, one of the key challenges faced by companies is intense competition. The market is saturated with a wide range of products from both established brands and new entrants, making it difficult for companies to differentiate their offerings and stand out among consumers. Additionally, changing consumer preferences and trends pose a challenge as companies must continuously innovate and adapt to meet the evolving demands of their target customers. Another challenge is the increasing focus on sustainability and eco-friendliness, prompting companies to develop more environmentally friendly products while maintaining performance standards. Lastly, economic fluctuations and external factors such as supply chain disruptions can also impact the market dynamics, requiring companies to stay agile and resilient in the face of uncertainties.

United States (US) Hair Styling Products Market Investment Opportunities

Investment opportunities in the US Hair Styling Products Market include innovative product development focusing on natural and sustainable ingredients to cater to the growing consumer demand for clean beauty products. Investing in advanced technologies such as augmented reality (AR) for virtual try-on experiences and personalized hair care solutions can enhance customer engagement and drive sales. Additionally, targeting niche segments like men`s grooming products or professional salon-grade styling tools can offer lucrative opportunities for growth. E-commerce expansion and strategic partnerships with salons, influencers, or beauty retailers can also increase market reach and brand visibility. Overall, the US Hair Styling Products Market presents opportunities for investors to capitalize on evolving consumer preferences and market trends by introducing innovative, high-quality products and leveraging digital channels for marketing and distribution.

Jordan Agar Market Government Policies

Government policies related to the US Hair Styling Products Market primarily focus on product safety and labeling regulations enforced by the Food and Drug Administration (FDA). The FDA regulates hair styling products to ensure they are safe for consumer use and accurately labeled with ingredients and usage instructions. Additionally, the Federal Trade Commission (FTC) monitors advertising practices within the industry to prevent false or misleading claims. Environmental regulations may also impact the market, particularly in relation to the use of certain chemicals in hair styling products. Overall, government policies in the US Hair Styling Products Market aim to protect consumer health and safety while promoting fair competition and accurate product information.

United States (US) Hair Styling Products Market Future Outlook

The United States Hair Styling Products Market is expected to experience steady growth in the coming years due to increasing consumer demand for innovative hair styling solutions and products. Factors such as changing fashion trends, rising disposable incomes, and growing awareness about personal grooming are driving market growth. Additionally, the popularity of social media platforms and influencer marketing in the beauty industry are influencing consumer purchasing behavior. The market is also witnessing a shift towards natural and organic hair styling products, driven by the rising preference for sustainable and eco-friendly options. Overall, the US Hair Styling Products Market is poised for expansion, with manufacturers focusing on product innovation, marketing strategies, and expanding distribution channels to capitalize on the growing demand for hair styling products.

Key Highlights of the Report:

  • United States (US) Hair Styling Products Market Outlook
  • Market Size of United States (US) Hair Styling Products Market, 2021
  • Forecast of United States (US) Hair Styling Products Market, 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Revenues & Volume for the Period 2018 - 2031
  • United States (US) Hair Styling Products Market Trend Evolution
  • United States (US) Hair Styling Products Market Drivers and Challenges
  • United States (US) Hair Styling Products Price Trends
  • United States (US) Hair Styling Products Porter's Five Forces
  • United States (US) Hair Styling Products Industry Life Cycle
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Product for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Hair Gels for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Hair Sprays for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Styling Creams & Waxes for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Hair Mousse for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Others for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By End Use for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Household for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Salons & Spas for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Fashion Industry for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Gender for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Male Hair Styling Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Female Hair Styling Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Unisex Hair Styling Products for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Sales Channel for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Wholesalers/Distributors for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Convenience Stores for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Hair Styling Products Market Revenues & Volume By Specialty Stores and Online Stores for the Period 2018 - 2031
  • United States (US) Hair Styling Products Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By End Use
  • Market Opportunity Assessment By Gender
  • Market Opportunity Assessment By Sales Channel
  • United States (US) Hair Styling Products Top Companies Market Share
  • United States (US) Hair Styling Products Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Hair Styling Products Company Profiles
  • United States (US) Hair Styling Products Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Hair Styling Products Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Hair Styling Products Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Hair Styling Products Market - Industry Life Cycle

3.4 United States (US) Hair Styling Products Market - Porter's Five Forces

3.5 United States (US) Hair Styling Products Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 United States (US) Hair Styling Products Market Revenues & Volume Share, By End Use, 2021 & 2031F

3.7 United States (US) Hair Styling Products Market Revenues & Volume Share, By Gender, 2021 & 2031F

3.8 United States (US) Hair Styling Products Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F

4 United States (US) Hair Styling Products Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing focus on personal grooming and appearance

4.2.2 Growing popularity of professional hair styling services

4.2.3 Rising disposable income levels in the United States

4.3 Market Restraints

4.3.1 Competition from DIY hair styling trends

4.3.2 Fluctuating raw material prices affecting product costs

4.3.3 Impact of economic downturns on consumer spending on non-essential products

5 United States (US) Hair Styling Products Market Trends

6 United States (US) Hair Styling Products Market, By Types

6.1 United States (US) Hair Styling Products Market, By Product

6.1.1 Overview and Analysis

6.1.2 United States (US) Hair Styling Products Market Revenues & Volume, By Product, 2021-2031F

6.1.3 United States (US) Hair Styling Products Market Revenues & Volume, By Hair Gels, 2021-2031F

6.1.4 United States (US) Hair Styling Products Market Revenues & Volume, By Hair Sprays, 2021-2031F

6.1.5 United States (US) Hair Styling Products Market Revenues & Volume, By Styling Creams & Waxes, 2021-2031F

6.1.6 United States (US) Hair Styling Products Market Revenues & Volume, By Hair Mousse, 2021-2031F

6.1.7 United States (US) Hair Styling Products Market Revenues & Volume, By Others, 2021-2031F

6.2 United States (US) Hair Styling Products Market, By End Use

6.2.1 Overview and Analysis

6.2.2 United States (US) Hair Styling Products Market Revenues & Volume, By Household, 2021-2031F

6.2.3 United States (US) Hair Styling Products Market Revenues & Volume, By Salons & Spas, 2021-2031F

6.2.4 United States (US) Hair Styling Products Market Revenues & Volume, By Fashion Industry, 2021-2031F

6.3 United States (US) Hair Styling Products Market, By Gender

6.3.1 Overview and Analysis

6.3.2 United States (US) Hair Styling Products Market Revenues & Volume, By Male Hair Styling Products, 2021-2031F

6.3.3 United States (US) Hair Styling Products Market Revenues & Volume, By Female Hair Styling Products, 2021-2031F

6.3.4 United States (US) Hair Styling Products Market Revenues & Volume, By Unisex Hair Styling Products, 2021-2031F

6.4 United States (US) Hair Styling Products Market, By Sales Channel

6.4.1 Overview and Analysis

6.4.2 United States (US) Hair Styling Products Market Revenues & Volume, By Wholesalers/Distributors, 2021-2031F

6.4.3 United States (US) Hair Styling Products Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F

6.4.4 United States (US) Hair Styling Products Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.4.5 United States (US) Hair Styling Products Market Revenues & Volume, By Specialty Stores and Online Stores, 2021-2031F

7 United States (US) Hair Styling Products Market Import-Export Trade Statistics

7.1 United States (US) Hair Styling Products Market Export to Major Countries

7.2 United States (US) Hair Styling Products Market Imports from Major Countries

8 United States (US) Hair Styling Products Market Key Performance Indicators

8.1 Average spending per capita on hair styling products

8.2 Number of new product launches and innovations in the market

8.3 Growth in the number of salons and hair care professionals offering styling services

9 United States (US) Hair Styling Products Market - Opportunity Assessment

9.1 United States (US) Hair Styling Products Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 United States (US) Hair Styling Products Market Opportunity Assessment, By End Use, 2021 & 2031F

9.3 United States (US) Hair Styling Products Market Opportunity Assessment, By Gender, 2021 & 2031F

9.4 United States (US) Hair Styling Products Market Opportunity Assessment, By Sales Channel, 2021 & 2031F

10 United States (US) Hair Styling Products Market - Competitive Landscape

10.1 United States (US) Hair Styling Products Market Revenue Share, By Companies, 2021

10.2 United States (US) Hair Styling Products Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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