United States (US) Herbal and Organic Mascara Market (2025-2031) | Value, Trends, Growth, Analysis, Size & Revenue, Forecast, Segmentation, Competitive Landscape, Outlook, Share, Industry, Companies

Market Forecast By Product (Liquid, Gel/Cream), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC9967679 Publication Date: Sep 2024 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Vasudha No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United States (US) Herbal and Organic Mascara Market Top 5 Importing Countries and Market Competition (HHI) Analysis

In 2024, the United States saw a steady growth in herbal and organic mascara imports with a diverse range of suppliers including Italy, Metropolitan France, China, South Korea, and Germany. Despite the market being spread across multiple countries, the Herfindahl-Hirschman Index (HHI) indicated low concentration. The compound annual growth rate (CAGR) from 2020 to 2024 was positive at 3.59%, reflecting a gradual expansion of the market. However, there was a slight downturn in the growth rate from 2023 to 2024, showing a decrease of -7.79% that may warrant further analysis of market dynamics.

United States (US) Herbal and Organic Mascara Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

  • United States (US) Herbal and Organic Mascara Market Outlook
  • Market Size of United States (US) Herbal and Organic Mascara Market, 2024
  • Forecast of United States (US) Herbal and Organic Mascara Market, 2031
  • Historical Data and Forecast of United States (US) Herbal and Organic Mascara Revenues & Volume for the Period 2021- 2031
  • United States (US) Herbal and Organic Mascara Market Trend Evolution
  • United States (US) Herbal and Organic Mascara Market Drivers and Challenges
  • United States (US) Herbal and Organic Mascara Price Trends
  • United States (US) Herbal and Organic Mascara Porter's Five Forces
  • United States (US) Herbal and Organic Mascara Industry Life Cycle
  • Historical Data and Forecast of United States (US) Herbal and Organic Mascara Market Revenues & Volume By Product for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Herbal and Organic Mascara Market Revenues & Volume By Liquid for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Herbal and Organic Mascara Market Revenues & Volume By Gel/Cream for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Herbal and Organic Mascara Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Herbal and Organic Mascara Market Revenues & Volume By Offline for the Period 2021- 2031
  • Historical Data and Forecast of United States (US) Herbal and Organic Mascara Market Revenues & Volume By Online for the Period 2021- 2031
  • United States (US) Herbal and Organic Mascara Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Distribution Channel
  • United States (US) Herbal and Organic Mascara Top Companies Market Share
  • United States (US) Herbal and Organic Mascara Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Herbal and Organic Mascara Company Profiles
  • United States (US) Herbal and Organic Mascara Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Herbal and Organic Mascara Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Herbal and Organic Mascara Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Herbal and Organic Mascara Market - Industry Life Cycle

3.4 United States (US) Herbal and Organic Mascara Market - Porter's Five Forces

3.5 United States (US) Herbal and Organic Mascara Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 United States (US) Herbal and Organic Mascara Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United States (US) Herbal and Organic Mascara Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer awareness about harmful effects of chemicals in traditional mascaras

4.2.2 Growing demand for natural and organic beauty products

4.2.3 Rise in popularity of vegan and cruelty-free cosmetics

4.3 Market Restraints

4.3.1 Higher price point compared to conventional mascaras

4.3.2 Limited availability of herbal and organic mascara products in mainstream retail outlets

4.3.3 Challenges in achieving desired volume and lengthening effects compared to synthetic mascaras

5 United States (US) Herbal and Organic Mascara Market Trends

6 United States (US) Herbal and Organic Mascara Market, By Types

6.1 United States (US) Herbal and Organic Mascara Market, By Product

6.1.1 Overview and Analysis

6.1.2 United States (US) Herbal and Organic Mascara Market Revenues & Volume, By Product, 2021- 2031F

6.1.3 United States (US) Herbal and Organic Mascara Market Revenues & Volume, By Liquid, 2021- 2031F

6.1.4 United States (US) Herbal and Organic Mascara Market Revenues & Volume, By Gel/Cream, 2021- 2031F

6.2 United States (US) Herbal and Organic Mascara Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 United States (US) Herbal and Organic Mascara Market Revenues & Volume, By Offline, 2021- 2031F

6.2.3 United States (US) Herbal and Organic Mascara Market Revenues & Volume, By Online, 2021- 2031F

7 United States (US) Herbal and Organic Mascara Market Import-Export Trade Statistics

7.1 United States (US) Herbal and Organic Mascara Market Export to Major Countries

7.2 United States (US) Herbal and Organic Mascara Market Imports from Major Countries

8 United States (US) Herbal and Organic Mascara Market Key Performance Indicators

8.1 Percentage of consumers switching from traditional mascaras to herbal and organic mascaras

8.2 Number of new product launches in the herbal and organic mascara segment

8.3 Growth in online sales of herbal and organic mascaras

8.4 Number of partnerships with influencers promoting herbal and organic mascara products

8.5 Increase in social media engagement and mentions related to herbal and organic mascaras

9 United States (US) Herbal and Organic Mascara Market - Opportunity Assessment

9.1 United States (US) Herbal and Organic Mascara Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 United States (US) Herbal and Organic Mascara Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United States (US) Herbal and Organic Mascara Market - Competitive Landscape

10.1 United States (US) Herbal and Organic Mascara Market Revenue Share, By Companies, 2024

10.2 United States (US) Herbal and Organic Mascara Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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