| Product Code: ETC9968946 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States continues to see strong growth in lager import shipments, with top exporting countries including Mexico, Netherlands, Ireland, Canada, and Germany in 2024. The high Herfindahl-Hirschman Index (HHI) indicates significant market concentration. The compound annual growth rate (CAGR) from 2020 to 2024 stands at a robust 6.47%, with a notable growth rate of 8.71% from 2023 to 2024. This data suggests a competitive market landscape and sustained interest in imported lagers among American consumers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Lager Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Lager Market Revenues & Volume, 2022 & 2032F |
3.3 United States (US) Lager Market - Industry Life Cycle |
3.4 United States (US) Lager Market - Porter's Five Forces |
3.5 United States (US) Lager Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 United States (US) Lager Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 United States (US) Lager Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for craft and premium lagers |
4.2.2 Growing popularity of local and craft breweries |
4.2.3 Rising disposable income leading to higher spending on alcoholic beverages |
4.3 Market Restraints |
4.3.1 Health concerns and increasing awareness about the effects of alcohol consumption |
4.3.2 Competition from other alcoholic beverages like craft beers, ciders, and spirits |
4.3.3 Regulatory challenges related to advertising, labeling, and distribution |
5 United States (US) Lager Market Trends |
6 United States (US) Lager Market, By Types |
6.1 United States (US) Lager Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Lager Market Revenues & Volume, By Product, 2022 - 2032F |
6.1.3 United States (US) Lager Market Revenues & Volume, By Standard, 2022 - 2032F |
6.1.4 United States (US) Lager Market Revenues & Volume, By Premium, 2022 - 2032F |
6.2 United States (US) Lager Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Lager Market Revenues & Volume, By On-trade, 2022 - 2032F |
6.2.3 United States (US) Lager Market Revenues & Volume, By Off-trade, 2022 - 2032F |
7 United States (US) Lager Market Import-Export Trade Statistics |
7.1 United States (US) Lager Market Export to Major Countries |
7.2 United States (US) Lager Market Imports from Major Countries |
8 United States (US) Lager Market Key Performance Indicators |
8.1 Consumer sentiment towards craft and premium lagers |
8.2 Number of new craft breweries entering the market |
8.3 Consumer spending on alcoholic beverages as a percentage of disposable income |
9 United States (US) Lager Market - Opportunity Assessment |
9.1 United States (US) Lager Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 United States (US) Lager Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 United States (US) Lager Market - Competitive Landscape |
10.1 United States (US) Lager Market Revenue Share, By Companies, 2025 |
10.2 United States (US) Lager Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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