US Lingerie Market (2025-2031) | Outlook, Trends, Share, Revenue, Size, Growth, Analysis, Outlook, Companies, Industry, Value & Forecast

Topics Covered in the US Lingerie Market Report

The US Lingerie market report thoroughly covers the market by type, by distribution channel and competitive Landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

US Lingerie Market Synopsis

The lingerie market is one of the most rapidly growing and prosperous segments of the fashion industry in the US. The industry is dynamic and offers a range of options for women of all ages, sizes, and preferences. Additionally, the lingerie industry is dynamic and constantly changes to meet the needs of consumers. One of the emerging trends in the US is ‘size inclusivity’. Brands and retailers are now offering a wide range of sizes to cater to the ever-growing demand for plus-size lingerie. Another trend is the increased popularity of comfortable, wireless bras, and bralettes. Furthermore, the market for shapewear in the US has seen significant growth due to the rising demand for comfortable and functional garments. However, the US Lingerie industry has faced several challenges in recent years. One of the primary challenges is the increased competition among manufacturers and retailers. Also, global players like H&M, Zara, and Uniqlo are now offering lingerie at affordable prices, making it difficult for small and medium-sized brands to compete.

According to 6Wresearch, US Lingerie market size is projected to grow at a CAGR of 9.2% during 2025-2031. The United Lingerie Market is a rapidly growing industry, driven by a number of factors including evolving consumer preferences, the rise of e-commerce, technological advancements, changing social attitudes, the rise of social media and increased personalization and customization. Further, the consumer preferences have been a significant driver of growth in the United Lingerie Market. Young consumers, primarily millennials and Gen Z, prioritize comfort and inclusivity in clothing choices. They prefer lingerie that is not just fashionable, but also functional, with an emphasis on soft fabrics, natural fibers, and unique designs.

This has led to the emergence of sustainable lingerie brands that prioritize ethics, eco-friendliness, and transparency in their production processes. Moreover, the E-commerce has transformed the lingerie industry by increasing accessibility and convenience for consumers. The ability to browse and purchase lingerie online has removed many of the barriers to entry in the market. Traditional brick and mortar stores face stiff competition from online retailers who offer lower prices, wider product ranges, and more personalized shopping experiences. Consequently, many legacy lingerie brands are shifting their business models towards e-commerce, to tap into the growing demand for online shopping.

Government Initiatives Introduced in the US Lingerie Market

Government initiatives are in place to protect the consumer and promote ethical manufacturing practices. In the US, the Federal Trade Commission (FTC) has set up guidelines for textile and apparel businesses to make sure they disclose information about the fabric and the country where the clothes are made. The guidelines also regulate claims made on the product labels to ensure truth in advertising.  Also, these guidelines have further enhanced the US Lingerie Market Share. In addition, the Environmental Protection Agency (EPA) is also involved in regulating the textile industry, particularly the usage of toxic chemicals, ensuring that manufacturers follow environmental safety procedures.

Key Players in the US Lingerie Market

The US is home to several established as well as growing lingerie brands. Brands such as Victoria’s Secret, Aerie, Calvin Klein, and Third Love are some of the most popular lingerie brands in the country.  Moreover, some of the leading firms’ grasp vast US Lingerie Market Revenues.  Additionally, founded in 1977, Victoria’s Secret became one of the leading lingerie brands in the US, making it a household name with their iconic fashion shows featuring supermodels. Victoria’s Secret is world-renowned for their styles and quality products, which are branded under several categories.

Future Insights of the US Lingerie Market

The lingerie market's future seems to be promising, with a focus on sustainability, modernization, and inclusivity. The shift in consumer behavior and evolving demographic opens up a range of opportunities for lingerie brands. The industry sees a demand for products that cater to a diverse demographic and shapes body positivity. With sustainable fashion being a necessity for today's generation, the industry must meet and exceed consumer expectations by offering eco-friendly, body-positive, inclusive, and sustainable products.

Market Analysis by Type

According to Dhaval, Research Manager, 6Wresearch, the lingerie has long been an essential part of women's wardrobe, and over the years. Further, bras are a staple in every woman's wardrobe. They are designed to offer support, lift, and shape the breasts. There are various types of bras in the market, including bralettes, sports bras, push-up bras, wireless bras, and padded bras. Bralettes are perfect for women who want something comfortable and fashionable. They are wire-free, unlined, and usually come in lace or cotton fabric. On the other hand, sports bras are suitable for women who work out. Additionally, the knickers, also known as panties, are an essential part of every woman's wardrobe. They come in different styles, including briefs, thongs, bikinis, hipsters, and boy shorts. Briefs are perfect for everyday wear and offer full coverage, while thongs have minimal coverage, making them perfect to wear with tight clothing. Bikinis and hipsters offer moderate coverage, while boy shorts have more coverage and are suitable for women who want comfort. There are also different types of fabrics used in making knickers, including cotton, lace, silk, and satin.

Market Analysis by Distribution Channel

Specialty stores refer to stores that primarily focus on a specific type of product. Such stores offer an extensive range of lingerie and undergarment options to their customers. To maintain a loyal customer base, specialty stores ensure they stock their shelves with enticing collections and offer personalized attention services to their customers. The customer experience is heightened when such stores take the time to understand their customers' needs and make appropriate recommendations, ensuring that they are satisfied with their purchases. Specialty stores also offer a range of sizes, ensuring that every customer finds their fit.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• US Lingerie Market Outlook
• Market Size of US Lingerie Market, 2024
• Forecast of US Lingerie Market, 2031
• Historical Data and Forecast of US Lingerie Revenues & Volume for the Period 2021-2031
• US Lingerie Market Trend Evolution
• US Lingerie Market Drivers and Challenges
• US Lingerie Price Trends
• US Lingerie Porter`s Five Forces
• US Lingerie Industry Life Cycle
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Brassiere for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Knickers for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Shape Wear for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021-2031
• Historical Data and Forecast of US Lingerie Market Revenues & Volume By Online for the Period 2021-2031
• US Lingerie Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• US Lingerie Top Companies Market Share
• US Lingerie Competitive Benchmarking By Technical and Operational Parameters
• US Lingerie Company Profiles
• US Lingerie Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

• Brassiere
• Knickers
• Shape Wear
• Others

By Distribution Channel

• Specialty Stores
• Multi Brands Stores
• Online