United States (US) Oatmeal Market | Value, Size, Revenue, Share, COVID-19 IMPACT, Trends, Industry, Growth, Companies, Forecast & Analysis

Market Forecast By Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Others), By Distribution Channel (Hypermarket, Supermarket, Specialty Retailers, Convenience Stores, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC179480 Publication Date: Jan 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Vasudha No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

United States of America Oatmeal Market Size Growth Rate


The United States of America Oatmeal Market could see a tapering of growth rates over 2025 to 2029. Starting high at 8.13% in 2025, the market steadily declines to 6.57% by 2029.

United States of America Oatmeal Market Growth Rate

United States (US) Oatmeal Market Overview

The United States oatmeal market is a thriving segment within the breakfast food industry, driven by growing consumer awareness of health benefits associated with oats. Oatmeal is a popular breakfast choice due to its high fiber content, which helps with digestion and weight management. The market offers a variety of oatmeal products, including instant oats, steel-cut oats, and flavored oatmeal packets, catering to different consumer preferences. With an increasing focus on healthy eating habits and the rising demand for convenient breakfast options, the US oatmeal market is expected to continue its growth trajectory. Key players in the market include Quaker Oats, Bob`s Red Mill, and Nature`s Path, among others, who are continuously innovating to meet consumer demands for nutritious and convenient breakfast solutions.

United States (US) Oatmeal Market Trends

The US oatmeal market is experiencing a surge in demand driven by the growing awareness of its health benefits and convenience. Consumers are increasingly seeking out oatmeal as a nutritious breakfast option due to its high fiber content, ability to lower cholesterol, and versatility for customization with various toppings. The market is witnessing a shift towards innovative oatmeal products, such as flavored instant oatmeal packets, overnight oats, and oatmeal cups catering to different consumer preferences and lifestyles. Additionally, the rise of plant-based diets and gluten-free options has further boosted the oatmeal market as it is naturally gluten-free and can be easily incorporated into vegan and vegetarian diets. Overall, the US oatmeal market is poised for continued growth as consumers prioritize health-conscious food choices and seek out convenient breakfast solutions.

United States (US) Oatmeal Market Challenges

In the United States oatmeal market, some of the key challenges include increasing competition from alternative breakfast options such as yogurt, smoothie bowls, and breakfast bars. Consumers are becoming more health-conscious and seeking convenience, which has led to a shift away from traditional oatmeal products. Additionally, fluctuations in oat prices due to weather conditions and supply chain disruptions can impact the market, affecting both producers and consumers. Another challenge is the need for innovation to cater to changing consumer preferences, such as demand for organic, gluten-free, and flavored oatmeal varieties. Marketing efforts to educate consumers about the health benefits of oatmeal and differentiate products in a crowded market also present a challenge for companies operating in the US oatmeal market.

United States (US) Oatmeal Market Investment Opportunities

In the US Oatmeal Market, there are several promising investment opportunities for both large corporations and small businesses. With the growing consumer demand for healthy and convenient breakfast options, there is a significant potential for innovation and product development within the oatmeal sector. Companies can capitalize on the increasing interest in plant-based and gluten-free products by offering diverse oatmeal variations such as flavored instant oatmeal packets, organic steel-cut oats, and oatmeal bars. Additionally, investing in sustainable sourcing practices and packaging solutions can attract environmentally conscious consumers. Collaborations with influencers or health experts to promote the nutritional benefits of oatmeal can also help in expanding market reach. Overall, the US oatmeal market offers opportunities for investment in product diversification, sustainability initiatives, and marketing strategies to tap into the health-conscious consumer segment.

United States (US) Oatmeal Market Government Policy

Government policies related to the US Oatmeal Market primarily focus on regulating food safety and labeling standards to ensure consumer protection. The Food and Drug Administration (FDA) enforces regulations on oatmeal products to meet quality and safety standards, including guidelines on packaging, nutrition labeling, and ingredient sourcing. Additionally, the US Department of Agriculture (USDA) provides support for oat farmers through subsidy programs and crop insurance to maintain a stable supply chain. Trade policies and tariffs may also impact the US oatmeal market, influencing import and export dynamics. Overall, government policies play a crucial role in maintaining the integrity and competitiveness of the US oatmeal market, ensuring transparency and adherence to industry standards.

United States (US) Oatmeal Market Future Outlook

The United States oatmeal market is expected to witness steady growth in the coming years due to increasing health consciousness among consumers and the rising demand for convenient and nutritious breakfast options. The growing awareness of the health benefits of oats, such as their high fiber content and cholesterol-lowering properties, is driving the market`s expansion. Additionally, the versatility of oatmeal as a base for various flavors and toppings is appealing to a wide range of consumers, including those seeking plant-based and gluten-free options. With the ongoing trend towards healthy eating and the popularity of oat-based products, the US oatmeal market is poised for continued growth and innovation in product offerings to cater to evolving consumer preferences.

Key Highlights of the Report:

  • United States (US) Oatmeal Market Outlook
  • Market Size of United States (US) Oatmeal Market, 2021
  • Forecast of United States (US) Oatmeal Market, 2031
  • Historical Data and Forecast of United States (US) Oatmeal Revenues & Volume for the Period 2018 - 2031
  • United States (US) Oatmeal Market Trend Evolution
  • United States (US) Oatmeal Market Drivers and Challenges
  • United States (US) Oatmeal Price Trends
  • United States (US) Oatmeal Porter's Five Forces
  • United States (US) Oatmeal Industry Life Cycle
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Type for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Whole Oat Groats for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Steel Cut Oats for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Scottish Oats for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Regular Rolled Oats for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Quick Rolled Oats for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Instant Oats for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Others for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Hypermarket for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Supermarket for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Specialty Retailers for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Convenience Stores for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Independent Retailers for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Oatmeal Market Revenues & Volume By Others for the Period 2018 - 2031
  • United States (US) Oatmeal Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • United States (US) Oatmeal Top Companies Market Share
  • United States (US) Oatmeal Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Oatmeal Company Profiles
  • United States (US) Oatmeal Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Oatmeal Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Oatmeal Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Oatmeal Market - Industry Life Cycle

3.4 United States (US) Oatmeal Market - Porter's Five Forces

3.5 United States (US) Oatmeal Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 United States (US) Oatmeal Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United States (US) Oatmeal Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing health consciousness and demand for nutritious breakfast options

4.2.2 Growth in consumer awareness about the benefits of oatmeal for heart health and weight management

4.2.3 Expansion of product offerings with innovative flavors and convenience packaging

4.3 Market Restraints

4.3.1 Price volatility of oats impacting production costs

4.3.2 Competition from alternative breakfast options such as yogurt, granola bars, and smoothies

4.3.3 Fluctuations in raw material supply affecting production and pricing

5 United States (US) Oatmeal Market Trends

6 United States (US) Oatmeal Market, By Types

6.1 United States (US) Oatmeal Market, By Type

6.1.1 Overview and Analysis

6.1.2 United States (US) Oatmeal Market Revenues & Volume, By Type, 2021-2031F

6.1.3 United States (US) Oatmeal Market Revenues & Volume, By Whole Oat Groats, 2021-2031F

6.1.4 United States (US) Oatmeal Market Revenues & Volume, By Steel Cut Oats, 2021-2031F

6.1.5 United States (US) Oatmeal Market Revenues & Volume, By Scottish Oats, 2021-2031F

6.1.6 United States (US) Oatmeal Market Revenues & Volume, By Regular Rolled Oats, 2021-2031F

6.1.7 United States (US) Oatmeal Market Revenues & Volume, By Quick Rolled Oats, 2021-2031F

6.1.8 United States (US) Oatmeal Market Revenues & Volume, By Instant Oats, 2021-2031F

6.2 United States (US) Oatmeal Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 United States (US) Oatmeal Market Revenues & Volume, By Hypermarket, 2021-2031F

6.2.3 United States (US) Oatmeal Market Revenues & Volume, By Supermarket, 2021-2031F

6.2.4 United States (US) Oatmeal Market Revenues & Volume, By Specialty Retailers, 2021-2031F

6.2.5 United States (US) Oatmeal Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.2.6 United States (US) Oatmeal Market Revenues & Volume, By Independent Retailers, 2021-2031F

6.2.7 United States (US) Oatmeal Market Revenues & Volume, By Others, 2021-2031F

7 United States (US) Oatmeal Market Import-Export Trade Statistics

7.1 United States (US) Oatmeal Market Export to Major Countries

7.2 United States (US) Oatmeal Market Imports from Major Countries

8 United States (US) Oatmeal Market Key Performance Indicators

8.1 Consumer engagement on social media platforms related to oatmeal health benefits

8.2 Number of new product launches and flavor variations in the oatmeal market

8.3 Growth in online sales and e-commerce presence for oatmeal products.

9 United States (US) Oatmeal Market - Opportunity Assessment

9.1 United States (US) Oatmeal Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 United States (US) Oatmeal Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United States (US) Oatmeal Market - Competitive Landscape

10.1 United States (US) Oatmeal Market Revenue Share, By Companies, 2021

10.2 United States (US) Oatmeal Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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