United States (US) Personalized Nutrition Market (2025-2031) Outlook | Industry, Value, Size, Revenue, Trends, Growth, Analysis, Share, Forecast & Companies

Market Forecast By Product Type (Active Measurement , Standard Measurement), By End Use (Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, Institutions), By Application (Standard Supplements, Disease-based), By Form (Tablets, Capsules, Powder, Liquid, Other forms) And Competitive Landscape
Product Code: ETC4536722 Publication Date: Jul 2023 Updated Date: Jul 2025 Product Type: Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

United States (US) Personalized Nutrition Market Synopsis

The United States Personalized Nutrition Market is experiencing rapid growth driven by increasing consumer awareness of the importance of individualized dietary plans. With rising health concerns and a growing focus on preventive healthcare, consumers are seeking tailored nutrition solutions to meet their specific needs and goals. Technology advancements, such as genetic testing and digital health tools, are enabling personalized nutrition programs that consider factors like genetics, lifestyle, and health conditions. The market is characterized by a diverse range of products and services, including personalized meal plans, DNA-based nutrition recommendations, and wearable devices for tracking dietary intake. Key players in the US personalized nutrition market are investing in research and development to offer innovative solutions, creating a competitive landscape with opportunities for further expansion and customization to cater to the evolving needs of consumers.

United States (US) Personalized Nutrition Market Trends

The US Personalized Nutrition Market is experiencing rapid growth driven by increasing consumer awareness of the importance of personalized health and wellness. Key trends include the adoption of advanced technologies such as genetic testing and artificial intelligence to tailor nutrition plans, as well as the rise of personalized meal delivery services and apps. Opportunities lie in partnerships between nutrition companies and healthcare providers to offer personalized nutrition solutions, as well as in the development of personalized supplements and functional foods. The market is also benefiting from the growing demand for convenient and accessible ways to track and improve individual health outcomes. Overall, the US Personalized Nutrition Market is poised for continued expansion as consumers seek customized approaches to optimize their well-being.

United States (US) Personalized Nutrition Market Challenges

In the US Personalized Nutrition Market, challenges primarily revolve around consumer education, data privacy concerns, and regulatory complexities. Educating consumers about the benefits and value of personalized nutrition services can be difficult due to the complexity of the concept and the varying levels of understanding among the general public. Data privacy is another significant challenge, as collecting and analyzing personal health data raises privacy concerns and requires stringent security measures to protect sensitive information. Additionally, navigating the regulatory landscape poses challenges for personalized nutrition companies, as regulations may not always be clear or tailored to this innovative industry, leading to uncertainty and potential obstacles in market expansion and product development. Overcoming these challenges will be crucial for the successful growth and adoption of personalized nutrition services in the US market.

United States (US) Personalized Nutrition Market Investment Opportunities

The United States Personalized Nutrition Market is primarily driven by increasing awareness among consumers about the importance of personalized health and wellness plans tailored to individual needs. The rising prevalence of lifestyle-related diseases and the growing demand for proactive health management are also significant drivers. Advancements in technology, such as genetic testing and digital health platforms, have enabled a more personalized approach to nutrition and wellness. Additionally, the shift towards preventive healthcare and the availability of personalized nutrition services and products in the market are further fueling the growth of this sector. The trend towards clean eating, sustainable food choices, and the influence of social media and celebrity endorsements on dietary preferences are also shaping consumer behavior towards personalized nutrition in the US market.

United States (US) Personalized Nutrition Market Government Polices

Government policies related to the US Personalized Nutrition Market primarily focus on ensuring consumer safety and accurate labeling of products. The Food and Drug Administration (FDA) regulates dietary supplements and functional foods, requiring companies to meet specific criteria before making health claims. The FDA also oversees the use of genetic testing for personalized nutrition, ensuring that these tests are accurate and reliable. Additionally, the Federal Trade Commission (FTC) monitors marketing practices to prevent false or misleading claims about personalized nutrition products. The US Department of Agriculture (USDA) provides dietary guidelines and recommendations that influence the development of personalized nutrition programs. Overall, government policies aim to promote transparency, consumer trust, and public health in the rapidly growing personalized nutrition market.

United States (US) Personalized Nutrition Market Future Outlook

The United States Personalized Nutrition Market is poised for significant growth in the coming years as consumers become increasingly interested in personalized health and wellness solutions. Technological advancements, such as genetic testing and digital health platforms, are making it easier for individuals to access personalized nutrition recommendations tailored to their unique genetic makeup, lifestyle, and health goals. The rise of wearable devices and mobile apps further enable consumers to track their dietary habits and receive real-time feedback, driving the demand for personalized nutrition services. With the growing emphasis on preventive healthcare and the rise of chronic diseases linked to diet, the US Personalized Nutrition Market is expected to expand rapidly, presenting opportunities for companies to innovate and cater to the individualized needs of health-conscious consumers.

Key Highlights of the Report:

  • United States (US) Personalized Nutrition Market Outlook
  • Market Size of United States (US) Personalized Nutrition Market, 2024
  • Forecast of United States (US) Personalized Nutrition Market, 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Revenues & Volume for the Period 2021 - 2031
  • United States (US) Personalized Nutrition Market Trend Evolution
  • United States (US) Personalized Nutrition Market Drivers and Challenges
  • United States (US) Personalized Nutrition Price Trends
  • United States (US) Personalized Nutrition Porter's Five Forces
  • United States (US) Personalized Nutrition Industry Life Cycle
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Product Type for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Active Measurement for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Standard Measurement for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By End Use for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Direct-to-Consumer for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Wellness & Fitness Centers for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Hospitals & Clinics for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Institutions for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Application for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Standard Supplements for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Disease-based for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Form for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Tablets for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Capsules for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Powder for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Liquid for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Personalized Nutrition Market Revenues & Volume By Other forms for the Period 2021 - 2031
  • United States (US) Personalized Nutrition Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By End Use
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Form
  • United States (US) Personalized Nutrition Top Companies Market Share
  • United States (US) Personalized Nutrition Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Personalized Nutrition Company Profiles
  • United States (US) Personalized Nutrition Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Personalized Nutrition Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Personalized Nutrition Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Personalized Nutrition Market - Industry Life Cycle

3.4 United States (US) Personalized Nutrition Market - Porter's Five Forces

3.5 United States (US) Personalized Nutrition Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 United States (US) Personalized Nutrition Market Revenues & Volume Share, By End Use, 2021 & 2031F

3.7 United States (US) Personalized Nutrition Market Revenues & Volume Share, By Application, 2021 & 2031F

3.8 United States (US) Personalized Nutrition Market Revenues & Volume Share, By Form, 2021 & 2031F

4 United States (US) Personalized Nutrition Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United States (US) Personalized Nutrition Market Trends

6 United States (US) Personalized Nutrition Market, By Types

6.1 United States (US) Personalized Nutrition Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 United States (US) Personalized Nutrition Market Revenues & Volume, By Product Type, 2021 - 2031F

6.1.3 United States (US) Personalized Nutrition Market Revenues & Volume, By Active Measurement , 2021 - 2031F

6.1.4 United States (US) Personalized Nutrition Market Revenues & Volume, By Standard Measurement, 2021 - 2031F

6.2 United States (US) Personalized Nutrition Market, By End Use

6.2.1 Overview and Analysis

6.2.2 United States (US) Personalized Nutrition Market Revenues & Volume, By Direct-to-Consumer, 2021 - 2031F

6.2.3 United States (US) Personalized Nutrition Market Revenues & Volume, By Wellness & Fitness Centers, 2021 - 2031F

6.2.4 United States (US) Personalized Nutrition Market Revenues & Volume, By Hospitals & Clinics, 2021 - 2031F

6.2.5 United States (US) Personalized Nutrition Market Revenues & Volume, By Institutions, 2021 - 2031F

6.3 United States (US) Personalized Nutrition Market, By Application

6.3.1 Overview and Analysis

6.3.2 United States (US) Personalized Nutrition Market Revenues & Volume, By Standard Supplements, 2021 - 2031F

6.3.3 United States (US) Personalized Nutrition Market Revenues & Volume, By Disease-based, 2021 - 2031F

6.4 United States (US) Personalized Nutrition Market, By Form

6.4.1 Overview and Analysis

6.4.2 United States (US) Personalized Nutrition Market Revenues & Volume, By Tablets, 2021 - 2031F

6.4.3 United States (US) Personalized Nutrition Market Revenues & Volume, By Capsules, 2021 - 2031F

6.4.4 United States (US) Personalized Nutrition Market Revenues & Volume, By Powder, 2021 - 2031F

6.4.5 United States (US) Personalized Nutrition Market Revenues & Volume, By Liquid, 2021 - 2031F

6.4.6 United States (US) Personalized Nutrition Market Revenues & Volume, By Other forms, 2021 - 2031F

7 United States (US) Personalized Nutrition Market Import-Export Trade Statistics

7.1 United States (US) Personalized Nutrition Market Export to Major Countries

7.2 United States (US) Personalized Nutrition Market Imports from Major Countries

8 United States (US) Personalized Nutrition Market Key Performance Indicators

9 United States (US) Personalized Nutrition Market - Opportunity Assessment

9.1 United States (US) Personalized Nutrition Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 United States (US) Personalized Nutrition Market Opportunity Assessment, By End Use, 2021 & 2031F

9.3 United States (US) Personalized Nutrition Market Opportunity Assessment, By Application, 2021 & 2031F

9.4 United States (US) Personalized Nutrition Market Opportunity Assessment, By Form, 2021 & 2031F

10 United States (US) Personalized Nutrition Market - Competitive Landscape

10.1 United States (US) Personalized Nutrition Market Revenue Share, By Companies, 2024

10.2 United States (US) Personalized Nutrition Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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