| Product Code: ETC9978594 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States continues to see a steady increase in the import of men`s underwear, with top exporting countries including China, Vietnam, India, Sri Lanka, and Bangladesh. The market concentration, as measured by HHI, remained moderate in 2024, indicating a competitive landscape. The industry has shown strong growth with a Compound Annual Growth Rate (CAGR) of 8.09% from 2020 to 2024, with a notable growth rate of 15.0% from 2023 to 2024. This data suggests a growing demand for imported men`s underwear in the US market, presenting opportunities for both domestic and international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Underwear for Men Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Underwear for Men Market Revenues & Volume, 2022 & 2032F |
3.3 United States (US) Underwear for Men Market - Industry Life Cycle |
3.4 United States (US) Underwear for Men Market - Porter's Five Forces |
3.5 United States (US) Underwear for Men Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 United States (US) Underwear for Men Market Revenues & Volume Share, By Fabric, 2022 & 2032F |
4 United States (US) Underwear for Men Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on comfort and fit by consumers |
4.2.2 Growing awareness of health benefits of wearing quality underwear |
4.2.3 Rising demand for eco-friendly and sustainable underwear options |
4.3 Market Restraints |
4.3.1 Intense competition among existing market players |
4.3.2 Price sensitivity of consumers in the current economic climate |
5 United States (US) Underwear for Men Market Trends |
6 United States (US) Underwear for Men Market, By Types |
6.1 United States (US) Underwear for Men Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Underwear for Men Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 United States (US) Underwear for Men Market Revenues & Volume, By Briefs, 2022 - 2032F |
6.1.4 United States (US) Underwear for Men Market Revenues & Volume, By Boxer Brief, 2022 - 2032F |
6.1.5 United States (US) Underwear for Men Market Revenues & Volume, By Trunks, 2022 - 2032F |
6.1.6 United States (US) Underwear for Men Market Revenues & Volume, By Boxers, 2022 - 2032F |
6.1.7 United States (US) Underwear for Men Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 United States (US) Underwear for Men Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Underwear for Men Market Revenues & Volume, By Cotton, 2022 - 2032F |
6.2.3 United States (US) Underwear for Men Market Revenues & Volume, By Polyester, 2022 - 2032F |
6.2.4 United States (US) Underwear for Men Market Revenues & Volume, By Modal, 2022 - 2032F |
6.2.5 United States (US) Underwear for Men Market Revenues & Volume, By Nylon, 2022 - 2032F |
6.2.6 United States (US) Underwear for Men Market Revenues & Volume, By Others, 2022 - 2032F |
7 United States (US) Underwear for Men Market Import-Export Trade Statistics |
7.1 United States (US) Underwear for Men Market Export to Major Countries |
7.2 United States (US) Underwear for Men Market Imports from Major Countries |
8 United States (US) Underwear for Men Market Key Performance Indicators |
8.1 Consumer satisfaction ratings for comfort and fit |
8.2 Number of new product launches focusing on health benefits |
8.3 Percentage of sales attributed to eco-friendly underwear options |
9 United States (US) Underwear for Men Market - Opportunity Assessment |
9.1 United States (US) Underwear for Men Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 United States (US) Underwear for Men Market Opportunity Assessment, By Fabric, 2022 & 2032F |
10 United States (US) Underwear for Men Market - Competitive Landscape |
10.1 United States (US) Underwear for Men Market Revenue Share, By Companies, 2025 |
10.2 United States (US) Underwear for Men Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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