United States (US) Wrapping Paper Market Outlook | COVID-19 IMPACT, Size, Industry, Value, Share, Forecast, Analysis, Revenue, Trends, Growth & Companies

Market Forecast By Material Type (Unbleached Wrapping Paper, Bleached Wrapping Paper, Recycled Wrapping Paper, Kraft Wrapping Paper), By Packaging Type (Primary Packaging, Secondary Packaging, Tertiary Packaging), By Printing Technology (Digital Printing, Roto - Gravure Printing, Flexographic Printing, Lithographic Printing), By Application (Food & Beverages, Personal Care & Cosmetics, Pharmaceuticals, Food Service, Industrial Wrapping Paper, Others) And Competitive Landscape
Product Code: ETC353821 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Deep No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United States of America Wrapping Paper Market Size Growth Rate


The United States of America Wrapping Paper Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Beginning strongly at 6.39% in 2025, growth softens to 5.49% in 2029.

United States of America Wrapping Paper Market Growth Rate

United States (US) Wrapping Paper Market Synopsis

The United States Wrapping Paper Market is a mature and highly competitive industry, driven by seasonal demand during holidays and special occasions like birthdays and weddings. The market is characterized by a wide variety of products ranging from traditional designs to eco-friendly and customizable options. Key players in the market include Hallmark, American Greetings, and Walmart, among others. The industry is influenced by consumer preferences for unique and aesthetically pleasing designs, as well as a growing trend towards sustainable and recyclable materials. E-commerce platforms have also played a significant role in the market`s growth, offering convenience and a wide range of choices for consumers. Overall, the US Wrapping Paper Market continues to evolve with changing consumer preferences and environmental considerations, driving innovation and competition among manufacturers and retailers.

United States (US) Wrapping Paper Market Trends

The US Wrapping Paper Market is experiencing several key trends. Eco-friendly and sustainable wrapping paper options are gaining popularity as consumers become more environmentally conscious, leading to a growing demand for recyclable and biodegradable materials. Personalization and customization are also on the rise, with consumers seeking unique and personalized wrapping paper designs to add a personal touch to their gifts. Additionally, there is a growing interest in premium and luxury wrapping paper products, driven by the desire for high-quality and aesthetically pleasing options. The market is also seeing an increase in online sales of wrapping paper, as e-commerce platforms provide convenience and a wide variety of choices for consumers. Overall, the US Wrapping Paper Market is evolving to meet the changing preferences and demands of consumers.

United States (US) Wrapping Paper Market Challenges

In the US Wrapping Paper Market, some challenges that are commonly faced include increasing environmental concerns regarding the use of non-recyclable or non-sustainable materials in traditional wrapping paper, leading to a growing demand for eco-friendly alternatives. Additionally, with the rise of e-commerce and online shopping, there is a shift towards digital gift-giving and electronic gift cards, reducing the need for physical wrapping paper. Competition from alternative packaging solutions and the trend towards minimalism and decluttering are also impacting the demand for traditional wrapping paper products. Retailers in this market must innovate by offering sustainable options, exploring creative designs and customization, and adapting to changing consumer preferences to stay competitive in the evolving landscape of gift wrapping.

United States (US) Wrapping Paper Market Investment Opportunities

The United States wrapping paper market offers several investment opportunities due to the consistent demand for gift wrapping products. With the increasing trend of gifting for various occasions, including holidays, birthdays, and special events, the market for wrapping paper continues to grow. Investors can explore opportunities in innovative and sustainable wrapping paper materials, personalized and customized designs, and eco-friendly options to cater to the evolving consumer preferences. Additionally, investing in online platforms and e-commerce channels for selling wrapping paper products can be a lucrative venture considering the shift towards online shopping. Collaborations with retailers, specialty stores, and e-retailers can also provide avenues for growth in the US wrapping paper market. Overall, tapping into the diverse consumer needs and preferences in the gift wrapping industry can lead to profitable investment outcomes.

Jordan Agar Market Government Policies

In the United States, the Wrapping Paper Market is primarily influenced by environmental regulations related to packaging materials, particularly concerning the use of sustainable and recyclable materials. The government has been encouraging businesses to adopt eco-friendly practices and reduce plastic waste through initiatives such as the Sustainable Packaging Coalition and the Environmental Protection Agency`s Resource Conservation Challenge. Additionally, there are regulations in place to ensure the safety of wrapping paper products, such as compliance with the Consumer Product Safety Improvement Act (CPSIA) and labeling requirements enforced by the Federal Trade Commission (FTC). Overall, government policies in the US Wrapping Paper Market focus on promoting sustainability, consumer safety, and transparency in product labeling.

United States (US) Wrapping Paper Market Future Outlook

The United States Wrapping Paper Market is projected to witness steady growth in the coming years, driven by factors such as increasing consumer spending on gifts, growing e-commerce sales, and rising demand for eco-friendly and customizable wrapping paper options. With the e-commerce sector continuing to expand and more consumers opting for online shopping, the demand for wrapping paper for packaging and gifting purposes is expected to rise. Additionally, the trend towards sustainable and recycled materials is likely to influence consumer preferences, leading to an increased demand for eco-friendly wrapping paper products. Market players are anticipated to focus on product innovation, design versatility, and sustainability to cater to changing consumer preferences, thereby shaping the future landscape of the US Wrapping Paper Market.

Key Highlights of the Report:

  • United States (US) Wrapping Paper Market Outlook
  • Market Size of United States (US) Wrapping Paper Market, 2021
  • Forecast of United States (US) Wrapping Paper Market, 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Revenues & Volume for the Period 2018 - 2031
  • United States (US) Wrapping Paper Market Trend Evolution
  • United States (US) Wrapping Paper Market Drivers and Challenges
  • United States (US) Wrapping Paper Price Trends
  • United States (US) Wrapping Paper Porter's Five Forces
  • United States (US) Wrapping Paper Industry Life Cycle
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Material Type for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Unbleached Wrapping Paper for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Bleached Wrapping Paper for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Recycled Wrapping Paper for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Kraft Wrapping Paper for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Packaging Type for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Primary Packaging for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Secondary Packaging for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Tertiary Packaging for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Printing Technology for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Digital Printing for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Roto - Gravure Printing for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Flexographic Printing for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Lithographic Printing for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Application for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Food & Beverages for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Personal Care & Cosmetics for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Pharmaceuticals for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Food Service for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Industrial Wrapping Paper for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Wrapping Paper Market Revenues & Volume By Others for the Period 2018 - 2031
  • United States (US) Wrapping Paper Import Export Trade Statistics
  • Market Opportunity Assessment By Material Type
  • Market Opportunity Assessment By Packaging Type
  • Market Opportunity Assessment By Printing Technology
  • Market Opportunity Assessment By Application
  • United States (US) Wrapping Paper Top Companies Market Share
  • United States (US) Wrapping Paper Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Wrapping Paper Company Profiles
  • United States (US) Wrapping Paper Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Wrapping Paper Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Wrapping Paper Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Wrapping Paper Market - Industry Life Cycle

3.4 United States (US) Wrapping Paper Market - Porter's Five Forces

3.5 United States (US) Wrapping Paper Market Revenues & Volume Share, By Material Type, 2021 & 2031F

3.6 United States (US) Wrapping Paper Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F

3.7 United States (US) Wrapping Paper Market Revenues & Volume Share, By Printing Technology, 2021 & 2031F

3.8 United States (US) Wrapping Paper Market Revenues & Volume Share, By Application, 2021 & 2031F

4 United States (US) Wrapping Paper Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer spending during holidays and special occasions

4.2.2 Growing trend of personalized and customized wrapping paper

4.2.3 Rise in e-commerce sales leading to higher demand for packaging materials

4.3 Market Restraints

4.3.1 Environmental concerns related to the use of wrapping paper

4.3.2 Competition from alternative packaging solutions such as gift bags and reusable wraps

4.3.3 Fluctuating raw material prices impacting production costs

5 United States (US) Wrapping Paper Market Trends

6 United States (US) Wrapping Paper Market, By Types

6.1 United States (US) Wrapping Paper Market, By Material Type

6.1.1 Overview and Analysis

6.1.2 United States (US) Wrapping Paper Market Revenues & Volume, By Material Type, 2021-2031F

6.1.3 United States (US) Wrapping Paper Market Revenues & Volume, By Unbleached Wrapping Paper, 2021-2031F

6.1.4 United States (US) Wrapping Paper Market Revenues & Volume, By Bleached Wrapping Paper, 2021-2031F

6.1.5 United States (US) Wrapping Paper Market Revenues & Volume, By Recycled Wrapping Paper, 2021-2031F

6.1.6 United States (US) Wrapping Paper Market Revenues & Volume, By Kraft Wrapping Paper, 2021-2031F

6.2 United States (US) Wrapping Paper Market, By Packaging Type

6.2.1 Overview and Analysis

6.2.2 United States (US) Wrapping Paper Market Revenues & Volume, By Primary Packaging, 2021-2031F

6.2.3 United States (US) Wrapping Paper Market Revenues & Volume, By Secondary Packaging, 2021-2031F

6.2.4 United States (US) Wrapping Paper Market Revenues & Volume, By Tertiary Packaging, 2021-2031F

6.3 United States (US) Wrapping Paper Market, By Printing Technology

6.3.1 Overview and Analysis

6.3.2 United States (US) Wrapping Paper Market Revenues & Volume, By Digital Printing, 2021-2031F

6.3.3 United States (US) Wrapping Paper Market Revenues & Volume, By Roto - Gravure Printing, 2021-2031F

6.3.4 United States (US) Wrapping Paper Market Revenues & Volume, By Flexographic Printing, 2021-2031F

6.3.5 United States (US) Wrapping Paper Market Revenues & Volume, By Lithographic Printing, 2021-2031F

6.4 United States (US) Wrapping Paper Market, By Application

6.4.1 Overview and Analysis

6.4.2 United States (US) Wrapping Paper Market Revenues & Volume, By Food & Beverages, 2021-2031F

6.4.3 United States (US) Wrapping Paper Market Revenues & Volume, By Personal Care & Cosmetics, 2021-2031F

6.4.4 United States (US) Wrapping Paper Market Revenues & Volume, By Pharmaceuticals, 2021-2031F

6.4.5 United States (US) Wrapping Paper Market Revenues & Volume, By Food Service, 2021-2031F

6.4.6 United States (US) Wrapping Paper Market Revenues & Volume, By Industrial Wrapping Paper, 2021-2031F

6.4.7 United States (US) Wrapping Paper Market Revenues & Volume, By Others, 2021-2031F

7 United States (US) Wrapping Paper Market Import-Export Trade Statistics

7.1 United States (US) Wrapping Paper Market Export to Major Countries

7.2 United States (US) Wrapping Paper Market Imports from Major Countries

8 United States (US) Wrapping Paper Market Key Performance Indicators

8.1 Percentage increase in online sales of wrapping paper

8.2 Customer satisfaction ratings for wrapping paper quality and design

8.3 Number of new product launches in the wrapping paper market

9 United States (US) Wrapping Paper Market - Opportunity Assessment

9.1 United States (US) Wrapping Paper Market Opportunity Assessment, By Material Type, 2021 & 2031F

9.2 United States (US) Wrapping Paper Market Opportunity Assessment, By Packaging Type, 2021 & 2031F

9.3 United States (US) Wrapping Paper Market Opportunity Assessment, By Printing Technology, 2021 & 2031F

9.4 United States (US) Wrapping Paper Market Opportunity Assessment, By Application, 2021 & 2031F

10 United States (US) Wrapping Paper Market - Competitive Landscape

10.1 United States (US) Wrapping Paper Market Revenue Share, By Companies, 2021

10.2 United States (US) Wrapping Paper Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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