Product Code: ETC13387008 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Wrapping Paper Market was valued at USD 1100 Billion in 2024 and is expected to reach USD 1860 Billion by 2031, growing at a compound annual growth rate of 7.10% during the forecast period (2025-2031).
The Global Wrapping Paper Market is a thriving industry driven by the gifting culture, festive celebrations, and e-commerce growth. With a wide range of designs, colors, and materials available, the market caters to the diverse needs of consumers worldwide. The demand for eco-friendly and sustainable wrapping paper options is on the rise, reflecting the increasing environmental consciousness among buyers. Key players in the market are focusing on innovative and creative packaging solutions to attract customers and differentiate their products. The market is highly competitive, with a mix of established companies and new entrants vying for market share. The growing popularity of online shopping platforms has also contributed to the market`s expansion, offering convenience and accessibility to consumers looking for unique and personalized wrapping paper options.
The Global Wrapping Paper Market is experiencing a shift towards sustainable and eco-friendly options, driven by increasing environmental awareness among consumers. Biodegradable, recycled, and reusable wrapping papers are gaining popularity as people seek to reduce waste and minimize their carbon footprint. Personalization and customization are also key trends, with consumers looking for unique and creative wrapping options to make their gifts stand out. E-commerce growth presents opportunities for online retailers to offer a wide range of wrapping paper designs and options to cater to a global customer base. Additionally, collaborations between wrapping paper manufacturers and artists/designers are on the rise, leading to innovative and visually appealing products that appeal to a broader audience. Overall, the market is evolving to meet the demands for sustainability, personalization, and creativity in gift wrapping solutions.
The Global Wrapping Paper Market faces several challenges, including environmental concerns related to the disposable nature of wrapping paper leading to waste generation and sustainability issues. Additionally, the rising trend of eco-friendly and reusable gift wrapping options has created a shift in consumer preferences, impacting the demand for traditional wrapping paper products. Another challenge is the increasing competition from alternative packaging solutions such as gift bags, boxes, and digital gift cards, which offer convenience and customization. Moreover, fluctuations in raw material prices, supply chain disruptions, and changing consumer purchasing behavior influenced by economic factors and seasonal trends pose additional challenges for businesses operating in the wrapping paper market. Adaptation to these challenges by offering innovative, sustainable, and personalized wrapping paper products will be crucial for market players to stay competitive and address evolving consumer demands.
The Global Wrapping Paper Market is primarily driven by the increasing trend of gifting for various occasions such as birthdays, holidays, and celebrations. The rising disposable income levels, coupled with the growing emphasis on personalization and aesthetics in gift presentation, are fueling the demand for innovative and visually appealing wrapping paper designs. Additionally, the expanding e-commerce sector has contributed to the market growth, as online retailers often offer gift wrapping services to enhance customer experience. Environmental concerns have also influenced the market, with a growing preference for eco-friendly and sustainable wrapping paper materials. Overall, the market is driven by evolving consumer preferences, economic factors, technological advancements, and sustainability considerations.
Government policies related to the Global Wrapping Paper Market vary across countries and regions. Some common policies include regulations on sustainable sourcing of raw materials, such as paper and ink, to promote environmentally friendly practices. Certain governments also impose restrictions on the use of single-use plastics in wrapping paper production to reduce waste and promote recycling. Additionally, trade policies and tariffs can impact the import and export of wrapping paper products, influencing market dynamics and pricing. Overall, government policies in the Global Wrapping Paper Market are focused on promoting sustainability, reducing environmental impact, and ensuring fair trade practices within the industry. Compliance with these policies is essential for businesses operating in this market to maintain competitiveness and meet evolving consumer preferences for eco-friendly products.
The Global Wrapping Paper Market is anticipated to witness steady growth in the coming years, driven by the increasing consumer demand for aesthetically pleasing and personalized packaging solutions. With the rise of e-commerce and the growing trend of gifting for various occasions, the demand for wrapping paper is expected to remain strong. Sustainable and eco-friendly wrapping paper options are also gaining traction, as consumers become more environmentally conscious. Additionally, innovations in printing technology are enabling manufacturers to offer customizable and unique wrapping paper designs, further boosting market growth. However, factors such as fluctuating raw material prices and the shift towards digital gifting alternatives may pose challenges to the market`s growth trajectory. Overall, the Global Wrapping Paper Market is poised for expansion, fueled by evolving consumer preferences and market trends.
In the global wrapping paper market, Asia is expected to witness significant growth due to increasing consumer spending on gifts and the growing popularity of celebrations such as Chinese New Year and Diwali. North America and Europe are mature markets with steady demand driven by holidays and events throughout the year. The Middle East and Africa region is experiencing a rise in demand for premium and luxury wrapping paper products, driven by a growing affluent population. Latin America is witnessing a steady growth in the wrapping paper market, fueled by the increasing trend of gift-giving during occasions like birthdays and holidays. Overall, the global wrapping paper market is projected to see continued growth across all regions, driven by social and cultural traditions as well as the increasing trend of personalized and eco-friendly wrapping options.
Global Wrapping Paper Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Wrapping Paper Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Wrapping Paper Market Revenues & Volume, 2021 & 2031F |
3.3 Global Wrapping Paper Market - Industry Life Cycle |
3.4 Global Wrapping Paper Market - Porter's Five Forces |
3.5 Global Wrapping Paper Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Wrapping Paper Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 Global Wrapping Paper Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Global Wrapping Paper Market Revenues & Volume Share, By Printing Technology, 2021 & 2031F |
3.9 Global Wrapping Paper Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Global Wrapping Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Wrapping Paper Market Trends |
6 Global Wrapping Paper Market, 2021 - 2031 |
6.1 Global Wrapping Paper Market, Revenues & Volume, By Material Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Wrapping Paper Market, Revenues & Volume, By Unbleached Wrapping Paper, 2021 - 2031 |
6.1.3 Global Wrapping Paper Market, Revenues & Volume, By Bleached Wrapping Paper, 2021 - 2031 |
6.1.4 Global Wrapping Paper Market, Revenues & Volume, By Recycled Wrapping Paper, 2021 - 2031 |
6.1.5 Global Wrapping Paper Market, Revenues & Volume, By Kraft Wrapping Paper, 2021 - 2031 |
6.2 Global Wrapping Paper Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Wrapping Paper Market, Revenues & Volume, By Primary Packaging, 2021 - 2031 |
6.2.3 Global Wrapping Paper Market, Revenues & Volume, By Secondary Packaging, 2021 - 2031 |
6.2.4 Global Wrapping Paper Market, Revenues & Volume, By Tertiary Packaging, 2021 - 2031 |
6.3 Global Wrapping Paper Market, Revenues & Volume, By Printing Technology, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Wrapping Paper Market, Revenues & Volume, By Digital Printing, 2021 - 2031 |
6.3.3 Global Wrapping Paper Market, Revenues & Volume, By Roto - Gravure Printing, 2021 - 2031 |
6.3.4 Global Wrapping Paper Market, Revenues & Volume, By Flexographic Printing, 2021 - 2031 |
6.3.5 Global Wrapping Paper Market, Revenues & Volume, By Lithographic Printing, 2021 - 2031 |
6.4 Global Wrapping Paper Market, Revenues & Volume, By Application, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Wrapping Paper Market, Revenues & Volume, By Food & Beverages, 2021 - 2031 |
6.4.3 Global Wrapping Paper Market, Revenues & Volume, By Personal Care & Cosmetics, 2021 - 2031 |
6.4.4 Global Wrapping Paper Market, Revenues & Volume, By Pharmaceuticals, 2021 - 2031 |
6.4.5 Global Wrapping Paper Market, Revenues & Volume, By Food Service, 2021 - 2031 |
6.4.6 Global Wrapping Paper Market, Revenues & Volume, By Industrial Wrapping Paper, 2021 - 2031 |
6.4.7 Global Wrapping Paper Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America Wrapping Paper Market, Overview & Analysis |
7.1 North America Wrapping Paper Market Revenues & Volume, 2021 - 2031 |
7.2 North America Wrapping Paper Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Wrapping Paper Market, Revenues & Volume, By Material Type, 2021 - 2031 |
7.4 North America Wrapping Paper Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
7.5 North America Wrapping Paper Market, Revenues & Volume, By Printing Technology, 2021 - 2031 |
7.6 North America Wrapping Paper Market, Revenues & Volume, By Application, 2021 - 2031 |
8 Latin America (LATAM) Wrapping Paper Market, Overview & Analysis |
8.1 Latin America (LATAM) Wrapping Paper Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Wrapping Paper Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Wrapping Paper Market, Revenues & Volume, By Material Type, 2021 - 2031 |
8.4 Latin America (LATAM) Wrapping Paper Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
8.5 Latin America (LATAM) Wrapping Paper Market, Revenues & Volume, By Printing Technology, 2021 - 2031 |
8.6 Latin America (LATAM) Wrapping Paper Market, Revenues & Volume, By Application, 2021 - 2031 |
9 Asia Wrapping Paper Market, Overview & Analysis |
9.1 Asia Wrapping Paper Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Wrapping Paper Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Wrapping Paper Market, Revenues & Volume, By Material Type, 2021 - 2031 |
9.4 Asia Wrapping Paper Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
9.5 Asia Wrapping Paper Market, Revenues & Volume, By Printing Technology, 2021 - 2031 |
9.6 Asia Wrapping Paper Market, Revenues & Volume, By Application, 2021 - 2031 |
10 Africa Wrapping Paper Market, Overview & Analysis |
10.1 Africa Wrapping Paper Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Wrapping Paper Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Wrapping Paper Market, Revenues & Volume, By Material Type, 2021 - 2031 |
10.4 Africa Wrapping Paper Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
10.5 Africa Wrapping Paper Market, Revenues & Volume, By Printing Technology, 2021 - 2031 |
10.6 Africa Wrapping Paper Market, Revenues & Volume, By Application, 2021 - 2031 |
11 Europe Wrapping Paper Market, Overview & Analysis |
11.1 Europe Wrapping Paper Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Wrapping Paper Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Wrapping Paper Market, Revenues & Volume, By Material Type, 2021 - 2031 |
11.4 Europe Wrapping Paper Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
11.5 Europe Wrapping Paper Market, Revenues & Volume, By Printing Technology, 2021 - 2031 |
11.6 Europe Wrapping Paper Market, Revenues & Volume, By Application, 2021 - 2031 |
12 Middle East Wrapping Paper Market, Overview & Analysis |
12.1 Middle East Wrapping Paper Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Wrapping Paper Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Wrapping Paper Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Wrapping Paper Market, Revenues & Volume, By Material Type, 2021 - 2031 |
12.4 Middle East Wrapping Paper Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
12.5 Middle East Wrapping Paper Market, Revenues & Volume, By Printing Technology, 2021 - 2031 |
12.6 Middle East Wrapping Paper Market, Revenues & Volume, By Application, 2021 - 2031 |
13 Global Wrapping Paper Market Key Performance Indicators |
14 Global Wrapping Paper Market - Export/Import By Countries Assessment |
15 Global Wrapping Paper Market - Opportunity Assessment |
15.1 Global Wrapping Paper Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Wrapping Paper Market Opportunity Assessment, By Material Type, 2021 & 2031F |
15.3 Global Wrapping Paper Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
15.4 Global Wrapping Paper Market Opportunity Assessment, By Printing Technology, 2021 & 2031F |
15.5 Global Wrapping Paper Market Opportunity Assessment, By Application, 2021 & 2031F |
16 Global Wrapping Paper Market - Competitive Landscape |
16.1 Global Wrapping Paper Market Revenue Share, By Companies, 2024 |
16.2 Global Wrapping Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |