Vietnam Advertising Market (2023-2029) | Growth, Companies, COVID-19 IMPACT, Size, Trends, Share, Forecast, Revenue, Analysis, Industry & Value

Topics Covered in the Vietnam Advertising Market

Vietnam Advertising Market report thoroughly covers the market by type. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Advertising Market Synopsis

Vietnam Advertising Market has experienced significant growth and transformation in recent years, driven by the country's rapid economic development, increasing urbanization, and a rising middle-class population. The market encompasses various forms of advertising, including traditional media channels such as television, radio, print, and outdoor advertising, as well as digital and online platforms. Digital advertising has witnessed substantial growth, fueled by the widespread adoption of smartphones and internet connectivity. Social media platforms and online content consumption play a pivotal role in shaping advertising strategies, with businesses leveraging digital channels for targeted and interactive campaigns.

According to 6Wresearch, the Vietnam Advertising Market is projected to grow by 5.78% resulting in a market volume of US $2824.89 during the forecast period of 2023-2029.  Platforms like Facebook, YouTube, and Instagram have been key players in the country’s advertising landscape. These platforms offer a large user base, making them attractive for advertisers. Also, the integration of advertising with e-commerce platforms has been a significant trend driven by the rapid growth of e-commerce in Vietnam. Moreover, influencer marketing has gained traction as influencers have proven to have a significant impact on consumer behaviour in Vietnam. Further, the country has experienced significant economic growth over the past decade, leading to an expanding middle class with increasing purchasing power. This creates a larger consumer base for advertisers to target. The increasing penetration of the internet and the widespread use of smartphones have created new opportunities for digital advertising. This includes social media advertising, search engine marketing, and other online channels. Urban areas tend to have higher consumer density and more developed advertising infrastructures, providing more opportunities for advertisers. Apart from this, the major future trends include a constant shift towards digital advertising, with a focus on platforms like social media and e-commerce.

Government policies and schemes introduced in the Vietnam Advertising Market

The government plays a significant role in regulating the advertising industry to ensure ethical practices, protect consumers, and promote fair competition. Government policies may encompass guidelines on content standards and industry licensing.  Additionally, there are regulations related to foreign ownership and participation in the advertising industry. Compliance with these policies is crucial for both local and international players operating in the Vietnam advertising market. Changes in regulations and policies are likely to shape the trajectory of the industry, impacting advertising strategies and investments.

Key Players in the Vietnam Advertising Market

The Vietnam advertising market features a diverse range of players, including both domestic and international companies. Key players in the market often provide a comprehensive suite of advertising and marketing services, covering traditional and digital channels. Some notable players in the Vietnam advertising landscape include  Ogilvy & Mather Vietnam, Havas Group, and Vietnam Communications Corporation (VCCorp).

Market Analysis by Type

According to Shivani, Senior Research Analyst, at 6Wresearch, the Internet segment is substantially leading the Vietnam Advertising Market Share owing to increasing internet penetration and smartphone usage. 

Key attractiveness of the report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Advertising Market Outlook
• Market Size of Vietnam Advertising Market, 2022
• Forecast of Vietnam Advertising Market, 2029
• Historical Data and Forecast of Vietnam Advertising Revenues & Volume for the Period 2019-2029
• Vietnam Advertising Market Trend Evolution
• Vietnam Advertising Market Drivers and Challenges
• Vietnam Advertising Price Trends
• Vietnam Advertising Porter's Five Forces
• Vietnam Advertising Industry Life Cycle
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Type for the Period 2019-2029
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Television for the Period 2019-2029
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Print (Newspaper and Magazine) for the Period 2019-2029
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Radio for the Period 2019-2029
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Outdoor for the Period 2019-2029
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Internet (Search, Display, Classified, Video) for the Period 2019-2029
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Mobile for the Period 2019-2029
• Historical Data and Forecast of Vietnam Advertising Market Revenues & Volume By Cinema for the Period 2019-2029
• Vietnam Advertising Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Vietnam Advertising Top Companies Market Share
• Vietnam Advertising Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Advertising Company Profiles
• Vietnam Advertising Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

• Television
• Print (Newspaper And Magazine)
• Radio
• Outdoor
• Internet (Search, Display, Classified, Video)
• Mobile
• Cinema

Vietnam Advertising Market (2023-2029): FAQs