| Product Code: ETC380310 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The beef and veal market in Vietnam is a crucial segment within the country`s meat industry. Beef and veal are staple proteins in the Vietnamese diet, consumed in various traditional dishes and cuisines. The market is influenced by factors such as population growth, income levels, and cultural preferences. As Vietnam economy continues to develop, there is a rising demand for high-quality beef and veal products. The market includes various cuts, processed products, and culinary styles to cater to diverse consumer tastes.
The Vietnam Beef and Veal Market are expanding due to several driving factors. One of the primary drivers is the changing dietary preferences of Vietnamese consumers. As disposable incomes rise, there is an increasing demand for high-quality meat products, including beef and veal. The growth of the foodservice sector, including restaurants and fast-food chains, has also boosted the demand for beef and veal. Additionally, government initiatives aimed at enhancing the domestic cattle industry and improving meat quality are playing a role in market growth. Furthermore, the export potential of Vietnamese beef and veal to international markets is driving investments in the sector, further supporting market expansion.
The Vietnam beef and veal market confronts challenges related to supply chain logistics and consumer preferences. Meeting the demand for quality beef and veal can be challenging due to limitations in domestic cattle farming practices. Additionally, there is a preference for other protein sources like pork and poultry in Vietnamese cuisine, making it essential for the beef industry to promote its products effectively and adapt to changing consumer tastes.
The COVID-19 pandemic had a significant impact on the Vietnam beef and veal market. During the initial phases of the pandemic, supply chain disruptions and restrictions on movement hampered the distribution and processing of beef and veal products. Restaurants and foodservice businesses also faced closures or reduced operations, leading to a decline in demand. However, as the situation stabilized and consumers adapted to new dining habits, there was a gradual recovery. Additionally, consumers showed an increased interest in locally sourced and high-quality meat products, which presented opportunities for domestic producers to thrive.
In the Beef and Veal market, Masan Group is a significant player. They have invested in beef production and distribution, aiming to meet the growing demand for high-quality meat products in Vietnam.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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