Product Code: ETC189522 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Vietnam Cordial Drink Market is undergoing a refreshing transformation, with a surge in demand for flavorful and non-alcoholic beverages. Cordial drinks, known for their concentrated and versatile nature, are finding favor among consumers seeking diverse and creative drink options. The market is witnessing innovation in flavors, packaging, and marketing, with an emphasis on natural and exotic ingredients. The versatility of cordial drinks, suitable for both standalone consumption and mixology, is driving their popularity in various social and culinary settings in Vietnam.
Convenience and the demand for refreshing, non-alcoholic beverages are driving the cordial drink market in Vietnam. With busy lifestyles, consumers seek convenient and quick beverage options. Cordial drinks, which are easy to prepare and offer a variety of flavors, cater to this need. Furthermore, the customization and mixing possibilities make them appealing to a wide consumer base.
The Cordial Drink Market in Vietnam faces competition from a wide range of beverages and must navigate changing consumer tastes and preferences. With an increasing variety of beverages available, cordial drinks need to stand out and continuously adapt to evolving consumer preferences, making innovation and marketing crucial for market success.
The cordial drink market in Vietnam faced challenges during the pandemic, particularly with the closure of hospitality and entertainment establishments. The on-premise consumption of cordial drinks declined, impacting the overall market. However, the at-home consumption of beverages witnessed a surge as consumers sought comfort and convenience. The market is expected to recover gradually, with a potential for increased demand for premium and unique cordial drink offerings as consumers look for new and distinctive experiences.
The cordial drink market in Vietnam is characterized by the presence of both local and international players. Brands such as Foco, Coca-Cola, and Tan Hiep Phat have been influential in shaping consumer preferences for sweetened and flavored beverages. Their marketing strategies and product innovations have played a pivotal role in driving the growth of the cordial drink market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Cordial Drink Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Cordial Drink Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Cordial Drink Market - Industry Life Cycle |
3.4 Vietnam Cordial Drink Market - Porter's Five Forces |
3.5 Vietnam Cordial Drink Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Cordial Drink Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Cordial Drink Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Vietnamese population leading to higher spending on beverages. |
4.2.2 Growing health consciousness among consumers, driving demand for healthier cordial drink options. |
4.2.3 Rising urbanization and changing lifestyles increasing the demand for convenient and on-the-go beverage options. |
4.3 Market Restraints |
4.3.1 Intense competition from other beverage categories like carbonated drinks, juices, and ready-to-drink teas. |
4.3.2 Fluctuating raw material prices impacting production costs and profit margins. |
4.3.3 Stringent regulations and quality standards in the food and beverage industry affecting product development and marketing strategies. |
5 Vietnam Cordial Drink Market Trends |
6 Vietnam Cordial Drink Market, By Types |
6.1 Vietnam Cordial Drink Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Cordial Drink Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Cordial Drink Market Revenues & Volume, By Fruit Cordials, 2021-2031F |
6.1.4 Vietnam Cordial Drink Market Revenues & Volume, By Mango, Orange, 2021-2031F |
6.1.5 Vietnam Cordial Drink Market Revenues & Volume, By Strawberry, 2021-2031F |
6.1.6 Vietnam Cordial Drink Market Revenues & Volume, By Vegetable Cordials, 2021-2031F |
6.1.7 Vietnam Cordial Drink Market Revenues & Volume, By Herbs, 2021-2031F |
6.1.8 Vietnam Cordial Drink Market Revenues & Volume, By Spices Cordials, 2021-2031F |
6.2 Vietnam Cordial Drink Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Cordial Drink Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Vietnam Cordial Drink Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.4 Vietnam Cordial Drink Market Revenues & Volume, By Online Retail, 2021-2031F |
7 Vietnam Cordial Drink Market Import-Export Trade Statistics |
7.1 Vietnam Cordial Drink Market Export to Major Countries |
7.2 Vietnam Cordial Drink Market Imports from Major Countries |
8 Vietnam Cordial Drink Market Key Performance Indicators |
8.1 Consumer engagement metrics such as social media interactions, brand mentions, and customer reviews indicating brand loyalty and popularity. |
8.2 Distribution network expansion metrics like new retail partnerships, geographic reach, and market penetration showing increased availability and accessibility of cordial drinks. |
8.3 Innovation and product development metrics such as new flavor introductions, packaging innovations, and product diversification reflecting the market responsiveness to consumer preferences. |
9 Vietnam Cordial Drink Market - Opportunity Assessment |
9.1 Vietnam Cordial Drink Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Cordial Drink Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Cordial Drink Market - Competitive Landscape |
10.1 Vietnam Cordial Drink Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Cordial Drink Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |