Vietnam Fruit and Herbal Tea Market (2025-2031) | Share, Growth, Revenue, Forecast, Analysis, Value, Companies, Trends, Industry & Size

Vietnam Fruit and Herbal Tea Market Highlights

Report Name	Vietnam Fruit and Herbal Tea Market
Forecast period	2025-2031
CAGR	4.2%
Growing Sector	Functional Wellness Blends​

Topics Covered in the Vietnam Fruit and Herbal Tea Market Report

The Vietnam Fruit and Herbal Tea Market report offers a comprehensive analysis segmented by Nature, Products, Raw Material, Flavor, Packaging and Distribution Channel. It provides an unbiased and detailed examination of current market trends, high-growth areas, and key drivers, assisting stakeholders in formulating strategies aligned with present and future market dynamics.

Vietnam Fruit and Herbal Tea Market Synopsis

Vietnam’s fruit and herbal tea market is experiencing robust growth, driven by increasing health consciousness and a cultural preference for natural remedies. Traditional herbal infusions, such as lotus, ginger, and artichoke teas, are gaining popularity alongside fruit-based teas like lemongrass and hibiscus.

According to 6Wresearch, Vietnam Fruit and Herbal Tea Market is estimated to grow at a CAGR of 4.2% during 2025–2031. Vietnam's fruit and herbal tea market is experiencing significant growth, driven by a combination of factors. Increasing consumer awareness regarding health benefits associated with natural and herbal beverages has boosted demand. The growing preference for healthy lifestyles, along with rising disposable incomes, has motivated consumers to explore premium tea options, including fruit and herbal varieties.

However, the market also faces notable challenges. Intense competition from traditional tea varieties and imported brands often limits the growth potential for local producers. Additionally, maintaining consistent quality and ensuring proper supply chain management for organic and herbal ingredients can be challenging due to seasonal variations and limited infrastructure.

Vietnam Fruit and Herbal Tea Market Trends

Key trends shaping the Vietnam fruit and herbal tea market include the rise of organic and sustainably sourced products, the popularity of ready-to-drink (RTD) herbal teas, and the incorporation of functional ingredients targeting specific health concerns. Consumers are increasingly seeking teas that support immunity, weight management, and mental well-being. Innovative packaging solutions, such as biodegradable tea bags and recyclable containers, are gaining traction in response to environmental concerns.

Investment Opportunities in the Vietnam Fruit and Herbal Tea Market

Investors can explore opportunities in developing premium and functional tea products that cater to health-conscious consumers. There is potential for growth in organic and ethically sourced teas, as well as in RTD herbal beverages that offer convenience. Collaborations with local farmers and herbalists can ensure a sustainable supply chain and authenticity in product offerings.

Leading Players in the Vietnam Fruit and Herbal Tea Market

Prominent players in the Vietnam fruit and herbal tea market include TH Group, Cozy Tea, Phuc Long, and Vinatea. These companies offer a range of products that blend traditional Vietnamese herbs with modern flavors to cater to diverse consumer preferences. Their strong distribution networks, focus on quality, and investment in branding have solidified their positions in the market.

Government Regulations

The Vietnamese government regulates the fruit and herbal tea market through agencies such as the Ministry of Health and the Ministry of Agriculture and Rural Development. Regulations focus on ensuring product safety, quality control, and accurate labeling, particularly concerning health claims. Manufacturers are required to adhere to standards related to the sourcing of raw materials, processing methods, and packaging.

Future Insights of the Vietnam Fruit and Herbal Tea Market

The future of Vietnam's fruit and herbal tea market is promising, with anticipated growth driven by innovation, health trends, and expanding distribution channels. Product development will likely focus on functional benefits, such as immunity support and stress reduction, aligning with consumer wellness goals. The integration of technology in production and supply chain management will enhance efficiency and traceability.

Market Segmentation Analysis

The report provides a detailed analysis of the following market segments:

Natural to Dominate the Market – By Nature

According to Dhaval, Assistant Manager Research at 6Wresearch, Vietnam boasts a rich and diverse market for natural fruits and herbal teas, deeply rooted in its cultural and traditional practices. The country is known for its abundant tropical fruits such as lychee, mango, dragon fruit, and passion fruit, which are often used as base ingredients for refreshing tea blends.

Syrups to Dominate the Market – By Product

Another noteworthy aspect of the Vietnam fruit and herbal tea market is the use of syrups to enhance flavor and sweetness. Syrups made from natural ingredients such as tamarind, kumquat, passion fruit, and sugarcane are commonly incorporated into tea blends to provide a richer, more vibrant taste profile.

Green Tea to Dominate the Market – By Raw Material

Green tea holds a significant place in Vietnam's fruit and herbal tea market. Revered for its rich antioxidant content and subtle, earthy flavor, green tea serves as both a standalone beverage and a versatile base for a variety of tea blends. Producers often infuse green tea with popular local ingredients such as lotus, jasmine, or tropical fruits to create distinctive flavor combinations that reflect Vietnam's rich natural resources and cultural heritage.

Ginger to Dominate the Market – By Flavor

Ginger holds a significant position in Vietnam's fruit and herbal tea market, valued for its robust flavor and numerous health benefits. Known for its warming properties, ginger is often incorporated into herbal tea blends to create soothing beverages that aid digestion, alleviate nausea, and boost the immune system.

Tea Bags to Dominate the Market – By Packaging

Tea bags have gained prominence in Vietnam's fruit and herbal tea market due to their convenience and versatility. Busy lifestyles have driven a shift toward easy-to-use options, and tea bags provide an efficient way to enjoy a variety of flavorful blends.

Online to Dominate the Market – By Distribution Channel

Online retail channels are anticipated to lead the market, driven by the increasing penetration of the internet and the convenience of e-commerce platforms. Consumers are turning to online stores for a wider selection of products, competitive pricing, and home delivery options.

Key Attractiveness of the Report

• 10 Years of Market Numbers
• Historical Data Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• Vietnam Fruit and Herbal Tea Market Outlook
• Market Size of Vietnam Fruit and Herbal Tea Market, 2024
• Forecast of Vietnam Fruit and Herbal Tea Market, 2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Revenues & Volume for the Period 2021-2031
• Vietnam Fruit and Herbal Tea Market Trend Evolution
• Vietnam Fruit and Herbal Tea Market Drivers and Challenges
• Vietnam Fruit and Herbal Tea Price Trends
• Vietnam Fruit and Herbal Tea Porter's Five Forces
• Vietnam Fruit and Herbal Tea Industry Life Cycle
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Nature for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Convectional for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Organic for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Syrups for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Premixes for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Powdered ready to drink for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Liquid ready to drink for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Raw Material for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Green Tea for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Black Tea for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Yellow Tea for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Flavor for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Chamomile for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Ginger for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Hibiscus for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Fruit for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Lemongrass for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Peppermint for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Packaging for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Loose Tea for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Paper Pouches for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Tea Bags for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Carton Packs for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Can Packing for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Offline for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Online for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Supermarkets & Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Fruit and Herbal Tea Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Vietnam Fruit and Herbal Tea Import Export Trade Statistics
• Market Opportunity Assessment By Nature
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Raw Material
• Market Opportunity Assessment By Flavor
• Market Opportunity Assessment By Packaging
• Market Opportunity Assessment By Distribution Channel
• Vietnam Fruit and Herbal Tea Top Companies Market Share
• Vietnam Fruit and Herbal Tea Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Fruit and Herbal Tea Company Profiles
• Vietnam Fruit and Herbal Tea Key Strategic Recommendations

Markets Covered

The report provides a detailed analysis of the following market segments:

By Nature

• Convectional
• Organic

By Product

• Syrups
• Premixes
• Powdered ready to drink
• Liquid ready to drink

By Raw Material

• Green Tea
• Black Tea
• Yellow Tea

By Flavor

• Chamomile
• Ginger
• Hibiscus
• Fruit
• Lemongrass
• Peppermint

By Packaging

• Loose Tea
• Paper Pouches
• Tea Bags
• Carton Packs
• Can Packing

By Distribution Channel

• Offline
• Online
• Supermarkets & Hypermarkets
• Convenience Stores