Product Code: ETC042071 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Household Textile Market has been on a growth trajectory, driven by the rising standard of living and increasing disposable incomes of consumers. The market includes a wide array of household textiles, such as bed linens, towels, curtains, rugs, and upholstery fabrics. With a growing focus on home decor and interior design, consumers in Vietnam are increasingly investing in high-quality and aesthetically pleasing household textiles. The e-commerce boom and the presence of both global and local textile manufacturers have contributed to the market`s expansion, providing consumers with a diverse range of choices to adorn their homes with comfortable and stylish textiles.
The Vietnam Household Textile Market is driven by several key drivers that have contributed to its growth and prominence in the country. Firstly, the rising disposable incomes and improving living standards of the Vietnamese population have led to an increased willingness to invest in home furnishings and decor. As consumers seek to create comfortable and aesthetically pleasing living spaces, there is a growing demand for high-quality household textiles such as bed linens, towels, curtains, and upholstery fabrics. Secondly, the growing trend of home renovation and interior decoration has driven the demand for fashionable and stylish household textiles. Consumers are increasingly conscious of the aesthetics of their homes and are looking for textiles that reflect their personal style and taste. The availability of a wide range of designs, patterns, and color options has further boosted the market`s growth. Moreover, the strong influence of social media and home decor influencers has contributed to the rising demand for household textiles. Home decor inspiration shared on platforms such as Instagram and Pinterest has led to consumers seeking to replicate stylish and trendy looks in their own homes, driving the purchase of household textiles to achieve desired aesthetics. Additionally, the expansion of the e-commerce industry in Vietnam has made it easier for consumers to access a wide variety of household textile products. Online platforms offer convenience and a diverse selection, enabling consumers from various regions to explore and purchase household textiles. Furthermore, the growing awareness of sustainable and eco-friendly products has led to an increasing demand for organic and environmentally friendly household textiles. Consumers are showing a preference for textiles made from natural and sustainable materials, driving manufacturers to offer eco-conscious options in the market.
The Vietnam Household Textile Market faces several challenges that impact its growth and development. Firstly, the increasing competition from low-cost imports from other countries can affect domestic textile manufacturers. Cheap imports may lead to pricing pressures and reduced market share for domestic producers. Secondly, the availability of cheaper alternatives, such as synthetic textiles, may impact the demand for natural and high-quality household textiles. Consumers seeking more affordable options may opt for synthetic materials, affecting the demand for premium household textiles made from natural fibers. Moreover, fluctuations in raw material prices, such as cotton and wool, can impact the production costs of household textiles. Volatile raw material costs may lead to pricing fluctuations and affect profit margins for textile manufacturers.
The COVID-19 pandemic had notable impacts on the Vietnam Household Textile Market. With restrictions on travel and social gatherings, the demand for home furnishings and d?cor items experienced fluctuations. The temporary closure of physical retail stores and shopping centers during lockdowns led to reduced foot traffic, affecting household textile sales. Consumers shifted their spending towards essential items, impacting discretionary purchases in the household textile segment. The hospitality industry, which is a significant end-user of household textiles, also experienced disruptions during the pandemic. With travel restrictions and the closure of hotels and resorts, the demand for hospitality-related textiles like bed linens and towels declined. However, as more people spent time at home during lockdowns, there was an increased interest in home improvement and interior decoration. This led to a rise in demand for home textiles such as curtains, throw pillows, and decorative cushions. The pandemic also influenced consumer preferences for sustainable and eco-friendly household textiles. Brands that offered organic and environmentally friendly bedding and linens gained attention from consumers concerned about sustainability. Moreover, the shift towards online shopping and e-commerce platforms allowed household textile manufacturers and retailers to reach consumers directly and cater to changing demand patterns.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Household Textile Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Household Textile Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Household Textile Market - Industry Life Cycle |
3.4 Vietnam Household Textile Market - Porter's Five Forces |
3.5 Vietnam Household Textile Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Household Textile Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Household Textile Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Household Textile Market Trends |
6 Vietnam Household Textile Market, By Types |
6.1 Vietnam Household Textile Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Household Textile Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Household Textile Market Revenues & Volume, By Non-woven Textile, 2021-2031F |
6.1.4 Vietnam Household Textile Market Revenues & Volume, By Woven Textile, 2021-2031F |
6.2 Vietnam Household Textile Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Household Textile Market Revenues & Volume, By Bed, 2021-2031F |
6.2.3 Vietnam Household Textile Market Revenues & Volume, By Furniture, 2021-2031F |
6.2.4 Vietnam Household Textile Market Revenues & Volume, By Door & Window, 2021-2031F |
6.2.5 Vietnam Household Textile Market Revenues & Volume, By Dining & Wash, 2021-2031F |
6.2.6 Vietnam Household Textile Market Revenues & Volume, By Ground, 2021-2031F |
7 Vietnam Household Textile Market Import-Export Trade Statistics |
7.1 Vietnam Household Textile Market Export to Major Countries |
7.2 Vietnam Household Textile Market Imports from Major Countries |
8 Vietnam Household Textile Market Key Performance Indicators |
9 Vietnam Household Textile Market - Opportunity Assessment |
9.1 Vietnam Household Textile Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Household Textile Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Household Textile Market - Competitive Landscape |
10.1 Vietnam Household Textile Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Household Textile Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |