Vietnam Maternity Wear Market (2025-2031) Outlook | Value, Analysis, Revenue, Share, Forecast, Trends, Size, Companies, Growth & Industry

Name: Vietnam Maternity Wear Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: Maternity Wear Market, Vietnam Maternity Wear Market, Vietnam Maternity Wear Market Revenues, Vietnam Maternity Wear Market Share, Vietnam Maternity Wear Market Size, Vietnam Maternity Wear Market Outlook, Vietnam Maternity Wear Market Report, Vietnam Maternity Wear Market Competition, Vietnam Maternity Wear Market Overview, Vietnam Maternity Wear Market Trends, Vietnam Maternity Wear Market Forecast

Market Forecast By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Store-based, Online) And Competitive Landscape

Product Code: ETC214242	Publication Date: May 2022	Updated Date: Aug 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 60	No. of Figures: 40	No. of Tables: 7

Vietnam Maternity Wear Market Synopsis

The maternity wear market in Vietnam has gained prominence as expectant mothers seek comfortable and stylish clothing options during pregnancy. This market includes a variety of maternity dresses, tops, bottoms, and outerwear designed to accommodate changing body shapes. Both domestic and international brands offer maternity wear collections, recognizing the importance of providing fashionable and functional clothing for pregnant women.

Drivers of the Market

The growth of the Vietnam maternity wear market is driven by changing lifestyle preferences, women`s empowerment, and the demand for comfortable and stylish maternity clothing. Maternity wear includes a variety of clothing items designed to accommodate pregnant women`s changing body shapes while maintaining fashion and comfort. The increasing emphasis on women`s well-being during pregnancy and the availability of trendy and practical maternity wear support the market`s growth as expectant mothers seek clothing that adapts to their needs.

Challenges of the Market

The Vietnam handkerchief market encounters challenges associated with changing hygiene habits and preferences. With the widespread use of disposable tissues and wipes, the demand for traditional handkerchiefs has declined. Manufacturers in this market must innovate and find new uses or materials to adapt to changing consumer habits and maintain market relevance.

COVID-19 Impact on the Market

The Vietnam maternity wear market faced challenges during the COVID-19 pandemic, primarily due to changes in consumer behavior and reduced demand for formal maternity clothing. With more people working remotely and attending fewer formal events, the demand for maternity wear decreased. Maternity wear manufacturers and retailers in Vietnam adjusted their product offerings by promoting comfortable and versatile styles to adapt to the evolving work and lifestyle preferences of expectant mothers. As formal events gradually resume, the maternity wear market is expected to recover.

Key Players in the Market

In the Vietnam maternity wear market, key players primarily consist of both domestic fashion brands specializing in maternity clothing and international maternity wear retailers. Domestic companies like Mom`s House Maternity contribute to designing and manufacturing maternity wear for expecting mothers in Vietnam. Additionally, international maternity wear brands like Motherhood Maternity are influential players in offering a variety of maternity clothing and essentials to pregnant women in Vietnam.

Key Highlights of the Report:

Vietnam Maternity Wear Market Outlook
Market Size of Vietnam Maternity Wear Market, 2024
Forecast of Vietnam Maternity Wear Market, 2031
Historical Data and Forecast of Vietnam Maternity Wear Revenues & Volume for the Period 2021-2031
Vietnam Maternity Wear Market Trend Evolution
Vietnam Maternity Wear Market Drivers and Challenges
Vietnam Maternity Wear Price Trends
Vietnam Maternity Wear Porter's Five Forces
Vietnam Maternity Wear Industry Life Cycle
Historical Data and Forecast of Vietnam Maternity Wear Market Revenues & Volume By Product for the Period 2021-2031
Historical Data and Forecast of Vietnam Maternity Wear Market Revenues & Volume By Outerwear for the Period 2021-2031
Historical Data and Forecast of Vietnam Maternity Wear Market Revenues & Volume By Innerwear for the Period 2021-2031
Historical Data and Forecast of Vietnam Maternity Wear Market Revenues & Volume By Nightwear for the Period 2021-2031
Historical Data and Forecast of Vietnam Maternity Wear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
Historical Data and Forecast of Vietnam Maternity Wear Market Revenues & Volume By Store-based for the Period 2021-2031
Historical Data and Forecast of Vietnam Maternity Wear Market Revenues & Volume By Online for the Period 2021-2031
Vietnam Maternity Wear Import Export Trade Statistics
Market Opportunity Assessment By Product
Market Opportunity Assessment By Distribution Channel
Vietnam Maternity Wear Top Companies Market Share
Vietnam Maternity Wear Competitive Benchmarking By Technical and Operational Parameters
Vietnam Maternity Wear Company Profiles
Vietnam Maternity Wear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Maternity Wear Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Maternity Wear Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Maternity Wear Market - Industry Life Cycle

3.4 Vietnam Maternity Wear Market - Porter's Five Forces

3.5 Vietnam Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 Vietnam Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Vietnam Maternity Wear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about maternity fashion and comfort

4.2.2 Rising disposable income levels in Vietnam

4.2.3 Growing trend of women delaying motherhood and opting for more fashionable maternity wear

4.3 Market Restraints

4.3.1 Limited availability of trendy and affordable maternity wear options

4.3.2 Cultural norms around pregnancy attire in Vietnam

4.3.3 Impact of economic fluctuations on consumer spending behavior

5 Vietnam Maternity Wear Market Trends

6 Vietnam Maternity Wear Market, By Types

6.1 Vietnam Maternity Wear Market, By Product

6.1.1 Overview and Analysis

6.1.2 Vietnam Maternity Wear Market Revenues & Volume, By Product, 2021-2031F

6.1.3 Vietnam Maternity Wear Market Revenues & Volume, By Outerwear, 2021-2031F

6.1.4 Vietnam Maternity Wear Market Revenues & Volume, By Innerwear, 2021-2031F

6.1.5 Vietnam Maternity Wear Market Revenues & Volume, By Nightwear, 2021-2031F

6.2 Vietnam Maternity Wear Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Vietnam Maternity Wear Market Revenues & Volume, By Store-based, 2021-2031F

6.2.3 Vietnam Maternity Wear Market Revenues & Volume, By Online, 2021-2031F

7 Vietnam Maternity Wear Market Import-Export Trade Statistics

7.1 Vietnam Maternity Wear Market Export to Major Countries

7.2 Vietnam Maternity Wear Market Imports from Major Countries

8 Vietnam Maternity Wear Market Key Performance Indicators

8.1 Online search trends for maternity wear in Vietnam

8.2 Number of maternity wear retailers entering the Vietnamese market

8.3 Percentage of fashion influencers promoting maternity wear in Vietnam

8.4 Average spending per customer on maternity wear in Vietnam

9 Vietnam Maternity Wear Market - Opportunity Assessment

9.1 Vietnam Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 Vietnam Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Vietnam Maternity Wear Market - Competitive Landscape

10.1 Vietnam Maternity Wear Market Revenue Share, By Companies, 2024

10.2 Vietnam Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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