Product Code: ETC222810 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The melon seeds market in Vietnam is witnessing growth due to the popularity of melon seeds as a convenient and healthy snack. Melon seeds are commonly roasted and seasoned, making them a popular choice for snacking. They are also used as a garnish in various dishes. As consumer preferences shift towards healthier and natural snack options, the demand for melon seeds remains robust.
The growth of the Vietnam melon seeds market is driven by consumers` snacking habits and the popularity of roasted and flavored melon seeds as convenient and flavorful snacks. Melon seeds are appreciated for their crunchy texture and savory taste. The market benefits from consumers` on-the-go snacking preferences, the availability of roasted and seasoned melon seeds in various flavors, and their role as a satisfying and nutritious snack. Manufacturers offer melon seed products that cater to consumers` cravings for tasty and crunchy snacks, contributing to the market`s growth.
The Vietnam melon seeds market confronts challenges associated with consumer awareness and competition from traditional snacks. Melon seeds offer a nutritious and crunchy snack option, but consumers may not be fully aware of their taste and benefits. Moreover, traditional snacks may dominate the Vietnamese market. Manufacturers must invest in marketing efforts that introduce melon seeds as a flavorful and healthy snack while differentiating their products to capture consumer interest.
The COVID-19 pandemic had a mixed impact on the Vietnam melon seeds market. Initially, there was a surge in demand for snack and confectionery products, including melon seeds, as consumers sought comfort foods during lockdowns. However, disruptions in the supply chain and economic uncertainties later affected production and distribution. Shifting consumer preferences and priorities during the pandemic influenced the market dynamics.
In the Vietnam melon seeds market, key players encompass both domestic seed producers and international suppliers of melon seed products. Domestic companies like Tan Tan Foods Company Limited are significant contributors to the production and distribution of melon seeds used as snacks and ingredients within Vietnam. Additionally, international suppliers of melon seed products like Kar`s Nuts and Sincerely Nuts are influential players in providing high-quality melon seeds to the Vietnamese market, offering a variety of flavors and roasting options to satisfy consumer preferences for nutritious and flavorful snacks.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Melon Seeds Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Melon Seeds Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Melon Seeds Market - Industry Life Cycle |
3.4 Vietnam Melon Seeds Market - Porter's Five Forces |
3.5 Vietnam Melon Seeds Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 Vietnam Melon Seeds Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.7 Vietnam Melon Seeds Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.8 Vietnam Melon Seeds Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Vietnam Melon Seeds Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Vietnam Melon Seeds Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of melon seeds |
4.2.2 Growing demand for organic and healthy snacks |
4.2.3 Rising disposable income leading to higher spending on premium snacks |
4.3 Market Restraints |
4.3.1 Seasonal availability of melon seeds affecting supply |
4.3.2 Price volatility of melon seeds due to fluctuations in production |
4.3.3 Competition from other snack options in the market |
5 Vietnam Melon Seeds Market Trends |
6 Vietnam Melon Seeds Market, By Types |
6.1 Vietnam Melon Seeds Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Melon Seeds Market Revenues & Volume, By Nature, 2021-2031F |
6.1.3 Vietnam Melon Seeds Market Revenues & Volume, By Organic, 2021-2031F |
6.1.4 Vietnam Melon Seeds Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 Vietnam Melon Seeds Market, By Source |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Melon Seeds Market Revenues & Volume, By Watermelon, 2021-2031F |
6.2.3 Vietnam Melon Seeds Market Revenues & Volume, By Muskmelon, 2021-2031F |
6.2.4 Vietnam Melon Seeds Market Revenues & Volume, By Honey Dew Melon, 2021-2031F |
6.3 Vietnam Melon Seeds Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Melon Seeds Market Revenues & Volume, By Seed, 2021-2031F |
6.3.3 Vietnam Melon Seeds Market Revenues & Volume, By Powder, 2021-2031F |
6.3.4 Vietnam Melon Seeds Market Revenues & Volume, By Oil, 2021-2031F |
6.4 Vietnam Melon Seeds Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Melon Seeds Market Revenues & Volume, By Direct, 2021-2031F |
6.4.3 Vietnam Melon Seeds Market Revenues & Volume, By Indirect, 2021-2031F |
6.5 Vietnam Melon Seeds Market, By End-use |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Melon Seeds Market Revenues & Volume, By Food Processing, 2021-2031F |
6.5.3 Vietnam Melon Seeds Market Revenues & Volume, By Pharmaceuticals, 2021-2031F |
6.5.4 Vietnam Melon Seeds Market Revenues & Volume, By Cosmetics and Personal Care, 2021-2031F |
6.5.5 Vietnam Melon Seeds Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Melon Seeds Market Import-Export Trade Statistics |
7.1 Vietnam Melon Seeds Market Export to Major Countries |
7.2 Vietnam Melon Seeds Market Imports from Major Countries |
8 Vietnam Melon Seeds Market Key Performance Indicators |
8.1 Percentage of consumers aware of the health benefits of melon seeds |
8.2 Growth in sales of organic melon seeds |
8.3 Average selling price of premium melon seed products |
8.4 Number of new product launches in the melon seeds market |
8.5 Adoption rate of melon seeds as a snack option |
9 Vietnam Melon Seeds Market - Opportunity Assessment |
9.1 Vietnam Melon Seeds Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 Vietnam Melon Seeds Market Opportunity Assessment, By Source, 2021 & 2031F |
9.3 Vietnam Melon Seeds Market Opportunity Assessment, By Form, 2021 & 2031F |
9.4 Vietnam Melon Seeds Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Vietnam Melon Seeds Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Vietnam Melon Seeds Market - Competitive Landscape |
10.1 Vietnam Melon Seeds Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Melon Seeds Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |