Vietnam Men's Personal Care Market (2025-2031) Outlook | Forecast, Revenue, Size, Analysis, Value, Trends, Share, Growth, Industry & Companies

Vietnam Mens Personal Care Market Synopsis

The men`s personal care market in Vietnam has experienced a noticeable shift in recent years. Traditionally, personal care products in the country were primarily targeted at women, but there has been a growing trend of men paying more attention to grooming and skincare. This change in consumer behavior has led to an expansion of the men`s personal care market, with various products such as skincare, grooming, and hair care products becoming widely available. Brands are actively tailoring their offerings to cater to the unique needs and preferences of male consumers.

Drivers of the Market

In the Vietnam men`s personal care market, changing social norms and increased grooming consciousness among men have been the driving forces behind market growth. Men are now more willing to invest in personal care products, including skincare, haircare, and grooming items. Advertisements and marketing campaigns that promote male grooming and self-care have contributed to this shift. The growing middle-class population and urbanization have also expanded the target consumer base for men`s personal care products. As Vietnamese men continue to prioritize their appearance and grooming routines, the market for men`s personal care products is expected to thrive.

Challenges of the Market

The Vietnam men`s personal care market is challenged by traditional gender norms and limited product diversity. Men`s grooming and skincare products are still relatively new in the market, and changing societal perceptions and preferences to encourage greater product adoption among men is a challenge. Additionally, diversifying product offerings to cater to different skin types and preferences is essential.

COVID-19 Impact on the Market

The COVID-19 pandemic also left its mark on the Vietnam men`s personal care market. As people became more health-conscious and hygiene-focused, there was a surge in demand for personal care products such as hand sanitizers, grooming kits, and skincare items. Brands within this market had to pivot their strategies to meet these new consumer demands, emphasizing hygiene and self-care. E-commerce and online sales channels became increasingly important, as consumers turned to digital platforms for their personal care needs, further reshaping the market dynamics.

Key Players in the Market

The Vietnam men`s personal care market features key players like Unilever and Procter & Gamble (P&G). These global consumer goods giants offer a wide range of grooming and personal care products tailored to the preferences and needs of Vietnamese men.

Key Highlights of the Report:

• Vietnam Men's Personal Care Market Outlook
• Market Size of Vietnam Men's Personal Care Market, 2024
• Forecast of Vietnam Men's Personal Care Market, 2031
• Historical Data and Forecast of Vietnam Men's Personal Care Revenues & Volume for the Period 2021-2031
• Vietnam Men's Personal Care Market Trend Evolution
• Vietnam Men's Personal Care Market Drivers and Challenges
• Vietnam Men's Personal Care Price Trends
• Vietnam Men's Personal Care Porter's Five Forces
• Vietnam Men's Personal Care Industry Life Cycle
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Skin Care for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Hair Care for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Personal Grooming for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Hypermarkets & Supermarkets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Pharmacy &Drugstores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By E-commerce for the Period 2021-2031
• Historical Data and Forecast of Vietnam Men's Personal Care Market Revenues & Volume By Others for the Period 2021-2031
• Vietnam Men's Personal Care Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Distribution Channel
• Vietnam Men's Personal Care Top Companies Market Share
• Vietnam Men's Personal Care Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Men's Personal Care Company Profiles
• Vietnam Men's Personal Care Key Strategic Recommendations