Vietnam Online Grocery Market (2025-2031) Outlook | Companies, Analysis, Value, Revenue, Industry, Size, Trends, Forecast, Growth & Share

Market Forecast By Product Type (Food Grains, Bread, Bakery and Dairy Products, Fruits and Vegetables, Personal Care, Dry and Baking Products, Household Products, Meat and Meat Products, Others), By Platform (App-based, Web-based) And Competitive Landscape
Product Code: ETC189162 Publication Date: May 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Vietnam Online Grocery Market Overview

The Vietnam Online Grocery Market has witnessed a rapid transformation, fueled by the digital revolution and changing consumer shopping habits. As consumers seek convenience and time-saving solutions, online grocery shopping has become increasingly popular in Vietnam. The market is characterized by the presence of both traditional retailers venturing into the online space and new, specialized online grocery platforms. The integration of technology, efficient logistics, and a wide range of product offerings are key factors driving the growth of online grocery shopping in Vietnam.

Drivers of the Market

The Vietnam Online Grocery market is being driven by the convenience and accessibility of online shopping. As more consumers prefer the ease of ordering groceries online, the market for online grocery shopping is expanding rapidly. The COVID-19 pandemic has further accelerated this shift towards online grocery shopping.

Challenges of the Market

The Online Grocery Market in Vietnam faces logistical and infrastructural challenges. While e-commerce is growing rapidly, last-mile delivery remains a significant issue in some areas, leading to delayed or inefficient services. Infrastructure improvements and optimized delivery networks are necessary for the long-term success of the online grocery market.

COVID 19 Impact on the Market

The Online Grocery Market in Vietnam saw a surge in demand during the COVID-19 pandemic as consumers turned to online platforms for convenient and contactless shopping. The restrictions on movement and changes in consumer behavior accelerated the adoption of online grocery services. The market experienced challenges related to logistics and supply chain disruptions, but the overall impact was positive. As consumers embraced the convenience of online grocery shopping, the market witnessed sustained growth. Producers and retailers adapted by enhancing their digital presence and expanding product offerings to meet the evolving needs of consumers.

Key Players in the Market

With the increasing adoption of e-commerce, the online grocery market in Vietnam has witnessed a significant surge. Leading players shaping the landscape of this market include major platforms like Lazada, Shopee, and Tiki. These companies have not only transformed the grocery shopping experience but have also contributed to the overall growth of the e-commerce sector in the country.

Key Highlights of the Report:

  • Vietnam Online Grocery Market Outlook
  • Market Size of Vietnam Online Grocery Market, 2024
  • Forecast of Vietnam Online Grocery Market, 2031
  • Historical Data and Forecast of Vietnam Online Grocery Revenues & Volume for the Period 2021-2031
  • Vietnam Online Grocery Market Trend Evolution
  • Vietnam Online Grocery Market Drivers and Challenges
  • Vietnam Online Grocery Price Trends
  • Vietnam Online Grocery Porter's Five Forces
  • Vietnam Online Grocery Industry Life Cycle
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Food Grains for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Bread, Bakery and Dairy Products for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Personal Care for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Household Products for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Platform for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By App-based for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Online Grocery Market Revenues & Volume By Web-based for the Period 2021-2031
  • Vietnam Online Grocery Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Platform
  • Vietnam Online Grocery Top Companies Market Share
  • Vietnam Online Grocery Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Online Grocery Company Profiles
  • Vietnam Online Grocery Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Vietnam Online Grocery Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Online Grocery Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Online Grocery Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Online Grocery Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Online Grocery Market - Industry Life Cycle

3.4 Vietnam Online Grocery Market - Porter's Five Forces

3.5 Vietnam Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Vietnam Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F

4 Vietnam Online Grocery Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and smartphone usage in Vietnam

4.2.2 Growing urbanization leading to higher demand for convenience in shopping

4.2.3 Rising middle-class population with higher disposable income

4.3 Market Restraints

4.3.1 Limited cold chain infrastructure for perishable goods delivery

4.3.2 Consumer preference for traditional wet markets and physical grocery stores

5 Vietnam Online Grocery Market Trends

6 Vietnam Online Grocery Market, By Types

6.1 Vietnam Online Grocery Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Online Grocery Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Vietnam Online Grocery Market Revenues & Volume, By Food Grains, 2021-2031F

6.1.4 Vietnam Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021-2031F

6.1.5 Vietnam Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021-2031F

6.1.6 Vietnam Online Grocery Market Revenues & Volume, By Personal Care, 2021-2031F

6.1.7 Vietnam Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021-2031F

6.1.8 Vietnam Online Grocery Market Revenues & Volume, By Household Products, 2021-2031F

6.1.9 Vietnam Online Grocery Market Revenues & Volume, By Others, 2021-2031F

6.1.10 Vietnam Online Grocery Market Revenues & Volume, By Others, 2021-2031F

6.2 Vietnam Online Grocery Market, By Platform

6.2.1 Overview and Analysis

6.2.2 Vietnam Online Grocery Market Revenues & Volume, By App-based, 2021-2031F

6.2.3 Vietnam Online Grocery Market Revenues & Volume, By Web-based, 2021-2031F

7 Vietnam Online Grocery Market Import-Export Trade Statistics

7.1 Vietnam Online Grocery Market Export to Major Countries

7.2 Vietnam Online Grocery Market Imports from Major Countries

8 Vietnam Online Grocery Market Key Performance Indicators

8.1 Average order value (AOV) indicating the spending behavior of online grocery shoppers

8.2 Customer retention rate measuring the loyalty of customers towards online grocery platforms

8.3 Frequency of purchases per customer reflecting the engagement level of users with online grocery services

9 Vietnam Online Grocery Market - Opportunity Assessment

9.1 Vietnam Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Vietnam Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F

10 Vietnam Online Grocery Market - Competitive Landscape

10.1 Vietnam Online Grocery Market Revenue Share, By Companies, 2024

10.2 Vietnam Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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