Product Code: ETC189162 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Vietnam Online Grocery Market has witnessed a rapid transformation, fueled by the digital revolution and changing consumer shopping habits. As consumers seek convenience and time-saving solutions, online grocery shopping has become increasingly popular in Vietnam. The market is characterized by the presence of both traditional retailers venturing into the online space and new, specialized online grocery platforms. The integration of technology, efficient logistics, and a wide range of product offerings are key factors driving the growth of online grocery shopping in Vietnam.
The Vietnam Online Grocery market is being driven by the convenience and accessibility of online shopping. As more consumers prefer the ease of ordering groceries online, the market for online grocery shopping is expanding rapidly. The COVID-19 pandemic has further accelerated this shift towards online grocery shopping.
The Online Grocery Market in Vietnam faces logistical and infrastructural challenges. While e-commerce is growing rapidly, last-mile delivery remains a significant issue in some areas, leading to delayed or inefficient services. Infrastructure improvements and optimized delivery networks are necessary for the long-term success of the online grocery market.
The Online Grocery Market in Vietnam saw a surge in demand during the COVID-19 pandemic as consumers turned to online platforms for convenient and contactless shopping. The restrictions on movement and changes in consumer behavior accelerated the adoption of online grocery services. The market experienced challenges related to logistics and supply chain disruptions, but the overall impact was positive. As consumers embraced the convenience of online grocery shopping, the market witnessed sustained growth. Producers and retailers adapted by enhancing their digital presence and expanding product offerings to meet the evolving needs of consumers.
With the increasing adoption of e-commerce, the online grocery market in Vietnam has witnessed a significant surge. Leading players shaping the landscape of this market include major platforms like Lazada, Shopee, and Tiki. These companies have not only transformed the grocery shopping experience but have also contributed to the overall growth of the e-commerce sector in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Online Grocery Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Online Grocery Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Online Grocery Market - Industry Life Cycle |
3.4 Vietnam Online Grocery Market - Porter's Five Forces |
3.5 Vietnam Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 Vietnam Online Grocery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Vietnam |
4.2.2 Growing urbanization leading to higher demand for convenience in shopping |
4.2.3 Rising middle-class population with higher disposable income |
4.3 Market Restraints |
4.3.1 Limited cold chain infrastructure for perishable goods delivery |
4.3.2 Consumer preference for traditional wet markets and physical grocery stores |
5 Vietnam Online Grocery Market Trends |
6 Vietnam Online Grocery Market, By Types |
6.1 Vietnam Online Grocery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Online Grocery Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Online Grocery Market Revenues & Volume, By Food Grains, 2021-2031F |
6.1.4 Vietnam Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021-2031F |
6.1.5 Vietnam Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021-2031F |
6.1.6 Vietnam Online Grocery Market Revenues & Volume, By Personal Care, 2021-2031F |
6.1.7 Vietnam Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021-2031F |
6.1.8 Vietnam Online Grocery Market Revenues & Volume, By Household Products, 2021-2031F |
6.1.9 Vietnam Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Vietnam Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Online Grocery Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Online Grocery Market Revenues & Volume, By App-based, 2021-2031F |
6.2.3 Vietnam Online Grocery Market Revenues & Volume, By Web-based, 2021-2031F |
7 Vietnam Online Grocery Market Import-Export Trade Statistics |
7.1 Vietnam Online Grocery Market Export to Major Countries |
7.2 Vietnam Online Grocery Market Imports from Major Countries |
8 Vietnam Online Grocery Market Key Performance Indicators |
8.1 Average order value (AOV) indicating the spending behavior of online grocery shoppers |
8.2 Customer retention rate measuring the loyalty of customers towards online grocery platforms |
8.3 Frequency of purchases per customer reflecting the engagement level of users with online grocery services |
9 Vietnam Online Grocery Market - Opportunity Assessment |
9.1 Vietnam Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 Vietnam Online Grocery Market - Competitive Landscape |
10.1 Vietnam Online Grocery Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |