| Product Code: ETC301050 | Publication Date: Aug 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Vietnam plant-based sausages market is a relatively new and emerging sector, reflecting changing consumer preferences towards healthier and more sustainable food options. Plant-based sausages offer a meatless alternative that caters to the growing demand for vegetarian and vegan products. The market is characterized by a range of products that aim to replicate the taste and texture of traditional meat sausages, using ingredients such as soy, wheat protein, and various plant-based additives. With increasing awareness of health and environmental concerns, this market is expected to witness significant growth and investment.
The plant-based sausages market in Vietnam has been gaining traction driven by shifting consumer preferences towards healthier and sustainable food options. As health consciousness rises and environmental concerns mount, consumers are seeking alternatives to traditional meat products. Plant-based sausages, with their reduced environmental footprint and health benefits, have found a growing consumer base in Vietnam. Furthermore, the country`s robust agricultural sector provides ample raw materials for plant-based sausage production, supporting its growth. The government`s efforts to promote sustainable agriculture and address health issues have further contributed to the expansion of this market, making it an emerging force in Vietnam food industry.
The Vietnam plant-based sausages market faces challenges related to consumer perception and competition. While there is a growing interest in plant-based foods globally, consumer acceptance in Vietnam may be slower due to a strong meat-centric culinary culture. Convincing consumers to switch to plant-based sausages often requires effective marketing campaigns and product education. Moreover, the market is becoming increasingly crowded with new entrants, necessitating continuous innovation and differentiation to stand out. Ensuring a consistent and high-quality supply of plant-based ingredients can also be challenging, given the reliance on imported raw materials.
The Vietnam plant-based sausages market also felt the impact of the pandemic. Although the plant-based food sector had been growing steadily before COVID-19, the outbreak brought about shifts in consumer preferences and behavior. During lockdowns and restrictions, there was a surge in demand for shelf-stable and essential food items, leading to a temporary decline in sales of plant-based sausages. However, as the pandemic continued, health-conscious consumers started to prioritize plant-based and healthier food options, providing opportunities for the market to recover and even thrive in the long run.
In the Vietnam plant-based sausages market, notable brands include Beyond Meat, Impossible Foods, and The Very Good Food Company. These companies have gained popularity for their innovative plant-based sausage products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Plant-based Sausages Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Plant-based Sausages Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Plant-based Sausages Market - Industry Life Cycle |
3.4 Vietnam Plant-based Sausages Market - Porter's Five Forces |
3.5 Vietnam Plant-based Sausages Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Plant-based Sausages Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.7 Vietnam Plant-based Sausages Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Plant-based Sausages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness about health benefits of plant-based diets |
4.2.2 Rising concerns about animal welfare and environmental sustainability |
4.2.3 Increasing focus on clean label and natural ingredients in food products |
4.3 Market Restraints |
4.3.1 High prices of plant-based sausages compared to traditional meat sausages |
4.3.2 Limited availability and variety of plant-based sausages in the market |
4.3.3 Consumer preference for taste and texture of meat-based sausages |
5 Vietnam Plant-based Sausages Market Trends |
6 Vietnam Plant-based Sausages Market, By Types |
6.1 Vietnam Plant-based Sausages Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Plant-based Sausages Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Plant-based Sausages Market Revenues & Volume, By Plant-based Chicken, 2021-2031F |
6.1.4 Vietnam Plant-based Sausages Market Revenues & Volume, By Plant-based Beef, 2021-2031F |
6.1.5 Vietnam Plant-based Sausages Market Revenues & Volume, By Plant-based Pork, 2021-2031F |
6.2 Vietnam Plant-based Sausages Market, By Source |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Plant-based Sausages Market Revenues & Volume, By Soy-based Protein, 2021-2031F |
6.2.3 Vietnam Plant-based Sausages Market Revenues & Volume, By Wheat-based Protein, 2021-2031F |
6.2.4 Vietnam Plant-based Sausages Market Revenues & Volume, By Pea-based Protein, 2021-2031F |
6.2.5 Vietnam Plant-based Sausages Market Revenues & Volume, By Canola-based Protein, 2021-2031F |
6.2.6 Vietnam Plant-based Sausages Market Revenues & Volume, By Fava-Bean Based Protein, 2021-2031F |
6.2.7 Vietnam Plant-based Sausages Market Revenues & Volume, By Potato-based Protein, 2021-2031F |
6.3 Vietnam Plant-based Sausages Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Plant-based Sausages Market Revenues & Volume, By Retail, 2021-2031F |
6.3.3 Vietnam Plant-based Sausages Market Revenues & Volume, By Hypermarkets/Supermarkets, 2021-2031F |
6.3.4 Vietnam Plant-based Sausages Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Vietnam Plant-based Sausages Market Revenues & Volume, By Specialty Food Stores, 2021-2031F |
6.3.6 Vietnam Plant-based Sausages Market Revenues & Volume, By Online Retail, 2021-2031F |
6.3.7 Vietnam Plant-based Sausages Market Revenues & Volume, By HoReCa, 2021-2031F |
7 Vietnam Plant-based Sausages Market Import-Export Trade Statistics |
7.1 Vietnam Plant-based Sausages Market Export to Major Countries |
7.2 Vietnam Plant-based Sausages Market Imports from Major Countries |
8 Vietnam Plant-based Sausages Market Key Performance Indicators |
8.1 Number of new product launches in the plant-based sausages segment |
8.2 Growth in the number of vegan and vegetarian restaurants offering plant-based sausages |
8.3 Consumer surveys indicating increasing preference for plant-based protein options |
8.4 Increase in partnerships between food retailers and plant-based sausage manufacturers |
8.5 Growth in online searches and social media mentions related to plant-based sausages |
9 Vietnam Plant-based Sausages Market - Opportunity Assessment |
9.1 Vietnam Plant-based Sausages Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Plant-based Sausages Market Opportunity Assessment, By Source, 2021 & 2031F |
9.3 Vietnam Plant-based Sausages Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Plant-based Sausages Market - Competitive Landscape |
10.1 Vietnam Plant-based Sausages Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Plant-based Sausages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |