Vietnam Plant-based Sausages Market (2025-2031) Outlook | Value, Industry, Analysis, Growth, Companies, Trends, Forecast, Share, Size & Revenue

Market Forecast By Product Type (Plant-based Chicken, Plant-based Beef, Plant-based Pork), By Source (Soy-based Protein, Wheat-based Protein, Pea-based Protein, Canola-based Protein, Fava-Bean Based Protein, Potato-based Protein, Rice-based Protein), By Distribution Channel (Retail, Hypermarkets/Supermarkets, Convenience Stores, Specialty Food Stores, Online Retail, HoReCa) And Competitive Landscape
Product Code: ETC301050 Publication Date: Aug 2022 Updated Date: Sep 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Vietnam Plant Based Sausages Market Synopsis

The Vietnam plant-based sausages market is a relatively new and emerging sector, reflecting changing consumer preferences towards healthier and more sustainable food options. Plant-based sausages offer a meatless alternative that caters to the growing demand for vegetarian and vegan products. The market is characterized by a range of products that aim to replicate the taste and texture of traditional meat sausages, using ingredients such as soy, wheat protein, and various plant-based additives. With increasing awareness of health and environmental concerns, this market is expected to witness significant growth and investment.

Drivers of the Market

The plant-based sausages market in Vietnam has been gaining traction driven by shifting consumer preferences towards healthier and sustainable food options. As health consciousness rises and environmental concerns mount, consumers are seeking alternatives to traditional meat products. Plant-based sausages, with their reduced environmental footprint and health benefits, have found a growing consumer base in Vietnam. Furthermore, the country`s robust agricultural sector provides ample raw materials for plant-based sausage production, supporting its growth. The government`s efforts to promote sustainable agriculture and address health issues have further contributed to the expansion of this market, making it an emerging force in Vietnam food industry.

Challenges of the Market

The Vietnam plant-based sausages market faces challenges related to consumer perception and competition. While there is a growing interest in plant-based foods globally, consumer acceptance in Vietnam may be slower due to a strong meat-centric culinary culture. Convincing consumers to switch to plant-based sausages often requires effective marketing campaigns and product education. Moreover, the market is becoming increasingly crowded with new entrants, necessitating continuous innovation and differentiation to stand out. Ensuring a consistent and high-quality supply of plant-based ingredients can also be challenging, given the reliance on imported raw materials.

COVID-19 Impact on the Market

The Vietnam plant-based sausages market also felt the impact of the pandemic. Although the plant-based food sector had been growing steadily before COVID-19, the outbreak brought about shifts in consumer preferences and behavior. During lockdowns and restrictions, there was a surge in demand for shelf-stable and essential food items, leading to a temporary decline in sales of plant-based sausages. However, as the pandemic continued, health-conscious consumers started to prioritize plant-based and healthier food options, providing opportunities for the market to recover and even thrive in the long run.

Key Players in the Market

In the Vietnam plant-based sausages market, notable brands include Beyond Meat, Impossible Foods, and The Very Good Food Company. These companies have gained popularity for their innovative plant-based sausage products.

Key Highlights of the Report:

  • Vietnam Plant-based Sausages Market Outlook
  • Market Size of Vietnam Plant-based Sausages Market, 2024
  • Forecast of Vietnam Plant-based Sausages Market, 2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Revenues & Volume for the Period 2021-2031
  • Vietnam Plant-based Sausages Market Trend Evolution
  • Vietnam Plant-based Sausages Market Drivers and Challenges
  • Vietnam Plant-based Sausages Price Trends
  • Vietnam Plant-based Sausages Porter's Five Forces
  • Vietnam Plant-based Sausages Industry Life Cycle
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Plant-based Chicken for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Plant-based Beef for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Plant-based Pork for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Source for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Soy-based Protein for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Wheat-based Protein for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Pea-based Protein for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Canola-based Protein for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Fava-Bean Based Protein for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Potato-based Protein for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Rice-based Protein for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Retail for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Hypermarkets/Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Specialty Food Stores for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By Online Retail for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Plant-based Sausages Market Revenues & Volume By HoReCa for the Period 2021-2031
  • Vietnam Plant-based Sausages Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Source
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Plant-based Sausages Top Companies Market Share
  • Vietnam Plant-based Sausages Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Plant-based Sausages Company Profiles
  • Vietnam Plant-based Sausages Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Plant-based Sausages Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Plant-based Sausages Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Plant-based Sausages Market - Industry Life Cycle

3.4 Vietnam Plant-based Sausages Market - Porter's Five Forces

3.5 Vietnam Plant-based Sausages Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Vietnam Plant-based Sausages Market Revenues & Volume Share, By Source, 2021 & 2031F

3.7 Vietnam Plant-based Sausages Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Vietnam Plant-based Sausages Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Growing awareness about health benefits of plant-based diets

4.2.2 Rising concerns about animal welfare and environmental sustainability

4.2.3 Increasing focus on clean label and natural ingredients in food products

4.3 Market Restraints

4.3.1 High prices of plant-based sausages compared to traditional meat sausages

4.3.2 Limited availability and variety of plant-based sausages in the market

4.3.3 Consumer preference for taste and texture of meat-based sausages

5 Vietnam Plant-based Sausages Market Trends

6 Vietnam Plant-based Sausages Market, By Types

6.1 Vietnam Plant-based Sausages Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Plant-based Sausages Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Vietnam Plant-based Sausages Market Revenues & Volume, By Plant-based Chicken, 2021-2031F

6.1.4 Vietnam Plant-based Sausages Market Revenues & Volume, By Plant-based Beef, 2021-2031F

6.1.5 Vietnam Plant-based Sausages Market Revenues & Volume, By Plant-based Pork, 2021-2031F

6.2 Vietnam Plant-based Sausages Market, By Source

6.2.1 Overview and Analysis

6.2.2 Vietnam Plant-based Sausages Market Revenues & Volume, By Soy-based Protein, 2021-2031F

6.2.3 Vietnam Plant-based Sausages Market Revenues & Volume, By Wheat-based Protein, 2021-2031F

6.2.4 Vietnam Plant-based Sausages Market Revenues & Volume, By Pea-based Protein, 2021-2031F

6.2.5 Vietnam Plant-based Sausages Market Revenues & Volume, By Canola-based Protein, 2021-2031F

6.2.6 Vietnam Plant-based Sausages Market Revenues & Volume, By Fava-Bean Based Protein, 2021-2031F

6.2.7 Vietnam Plant-based Sausages Market Revenues & Volume, By Potato-based Protein, 2021-2031F

6.3 Vietnam Plant-based Sausages Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Vietnam Plant-based Sausages Market Revenues & Volume, By Retail, 2021-2031F

6.3.3 Vietnam Plant-based Sausages Market Revenues & Volume, By Hypermarkets/Supermarkets, 2021-2031F

6.3.4 Vietnam Plant-based Sausages Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.3.5 Vietnam Plant-based Sausages Market Revenues & Volume, By Specialty Food Stores, 2021-2031F

6.3.6 Vietnam Plant-based Sausages Market Revenues & Volume, By Online Retail, 2021-2031F

6.3.7 Vietnam Plant-based Sausages Market Revenues & Volume, By HoReCa, 2021-2031F

7 Vietnam Plant-based Sausages Market Import-Export Trade Statistics

7.1 Vietnam Plant-based Sausages Market Export to Major Countries

7.2 Vietnam Plant-based Sausages Market Imports from Major Countries

8 Vietnam Plant-based Sausages Market Key Performance Indicators

8.1 Number of new product launches in the plant-based sausages segment

8.2 Growth in the number of vegan and vegetarian restaurants offering plant-based sausages

8.3 Consumer surveys indicating increasing preference for plant-based protein options

8.4 Increase in partnerships between food retailers and plant-based sausage manufacturers

8.5 Growth in online searches and social media mentions related to plant-based sausages

9 Vietnam Plant-based Sausages Market - Opportunity Assessment

9.1 Vietnam Plant-based Sausages Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Vietnam Plant-based Sausages Market Opportunity Assessment, By Source, 2021 & 2031F

9.3 Vietnam Plant-based Sausages Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Vietnam Plant-based Sausages Market - Competitive Landscape

10.1 Vietnam Plant-based Sausages Market Revenue Share, By Companies, 2024

10.2 Vietnam Plant-based Sausages Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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