Product Code: ETC427286 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam Razor Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 14.16% in 2025, the market peaks at 16.06% in 2028, and settles at 14.72% by 2029.
By 2027, Vietnam's Razor market is forecasted to achieve a exponential growth rate of 16.01%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
The Vietnam razor market is characterized by a wide variety of shaving products, including disposable razors and safety razors. Personal grooming is gaining prominence, driving the demand for quality shaving products. Market players are focusing on blade technology, design, and affordability to cater to a diverse consumer base.
The Vietnam razor market is being driven by multiple factors. Firstly, the grooming and personal care industry in Vietnam has seen remarkable growth, with a focus on grooming and hygiene practices. This has led to a surge in demand for razors and shaving accessories. Secondly, the increasing urban population and the influence of fashion trends are encouraging individuals to maintain well-groomed appearances, driving the demand for high-quality razors. Furthermore, innovations in razor technology, such as multi-blade razors and electric shavers, are captivating consumers and fostering market expansion.
The Vietnam razor market faces competition from alternative hair removal methods, such as waxing and laser treatments. Moreover, the market is price-sensitive, making it challenging for premium razor brands to establish a strong presence. Manufacturers must emphasize convenience, durability, and affordability to maintain competitiveness in this dynamic market.
The razor market in Vietnam experienced a decline in sales during the pandemic as people reduced their grooming routines, working from home and limiting social interactions. Reduced disposable income also played a role in dampening demand. The market adapted by promoting online sales and hygiene-conscious features in razor products. As social activities and work routines normalize, the market is expected to regain momentum.
For razors in Vietnam, Gillette Vietnam Co., Ltd. is a leading brand. Gillette is renowned for its shaving products, including razors and blades, known for their precision and cutting-edge technology. They have a strong presence in the grooming industry, providing effective shaving solutions to consumers across the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Razor Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Razor Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Razor Market - Industry Life Cycle |
3.4 Vietnam Razor Market - Porter's Five Forces |
3.5 Vietnam Razor Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Razor Market Revenues & Volume Share, By Segment, 2021 & 2031F |
3.7 Vietnam Razor Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Vietnam Razor Market Revenues & Volume Share, By Blade Type, 2021 & 2031F |
3.9 Vietnam Razor Market Revenues & Volume Share, By Consumer, 2021 & 2031F |
4 Vietnam Razor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Vietnam, leading to higher spending on personal grooming products like razors. |
4.2.2 Growing awareness and adoption of grooming trends among Vietnamese men, driving demand for razors. |
4.2.3 Rise in urbanization and changing lifestyle preferences in Vietnam, influencing the demand for convenience products such as razors. |
4.3 Market Restraints |
4.3.1 Presence of substitute products like electric shavers impacting the growth of the traditional razor market in Vietnam. |
4.3.2 Price sensitivity among consumers in Vietnam, leading to potential challenges in premium razor product adoption. |
4.3.3 Competition from local and international razor brands in the Vietnamese market, leading to pricing pressures and market saturation. |
5 Vietnam Razor Market Trends |
6 Vietnam Razor Market, By Types |
6.1 Vietnam Razor Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Razor Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Razor Market Revenues & Volume, By Cartridge Razors, 2021-2031F |
6.1.4 Vietnam Razor Market Revenues & Volume, By Disposable Razors, 2021-2031F |
6.1.5 Vietnam Razor Market Revenues & Volume, By Electric Razors, 2021-2031F |
6.1.6 Vietnam Razor Market Revenues & Volume, By Straight Razors, 2021-2031F |
6.1.7 Vietnam Razor Market Revenues & Volume, By Safety Razors, 2021-2031F |
6.2 Vietnam Razor Market, By Segment |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Razor Market Revenues & Volume, By Mass, 2021-2031F |
6.2.3 Vietnam Razor Market Revenues & Volume, By Standard, 2021-2031F |
6.2.4 Vietnam Razor Market Revenues & Volume, By Premium, 2021-2031F |
6.3 Vietnam Razor Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Razor Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Vietnam Razor Market Revenues & Volume, By Department Stores, 2021-2031F |
6.3.4 Vietnam Razor Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 Vietnam Razor Market Revenues & Volume, By Online, 2021-2031F |
6.4 Vietnam Razor Market, By Blade Type |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Razor Market Revenues & Volume, By Stainless Steel, 2021-2031F |
6.4.3 Vietnam Razor Market Revenues & Volume, By Carbon Steel, 2021-2031F |
6.5 Vietnam Razor Market, By Consumer |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Razor Market Revenues & Volume, By Men, 2021-2031F |
6.5.3 Vietnam Razor Market Revenues & Volume, By Women, 2021-2031F |
7 Vietnam Razor Market Import-Export Trade Statistics |
7.1 Vietnam Razor Market Export to Major Countries |
7.2 Vietnam Razor Market Imports from Major Countries |
8 Vietnam Razor Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for razor products in Vietnam. |
8.2 Frequency of repeat purchases among consumers in the razor market. |
8.3 Growth rate of online sales channels for razors in Vietnam. |
8.4 Consumer satisfaction and brand loyalty metrics for razor products in the Vietnamese market. |
8.5 Market penetration of innovative razor technologies in Vietnam. |
9 Vietnam Razor Market - Opportunity Assessment |
9.1 Vietnam Razor Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Razor Market Opportunity Assessment, By Segment, 2021 & 2031F |
9.3 Vietnam Razor Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Vietnam Razor Market Opportunity Assessment, By Blade Type, 2021 & 2031F |
9.5 Vietnam Razor Market Opportunity Assessment, By Consumer, 2021 & 2031F |
10 Vietnam Razor Market - Competitive Landscape |
10.1 Vietnam Razor Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Razor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |