Market Forecast By Service Type (Hair, Skin, Foot, Nails), By Gender (Men, Women), By Services Taken (Single, Multiple) And Competitive Landscape
Product Code: ETC270210 | Publication Date: Aug 2022 | Updated Date: May 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
As per 6Wresearch
Report Name | Vietnam Salon Service Market |
Forecast Period | 2025–2031 |
CAGR | 9% |
Growing Sector | Personal Care |
The Vietnam Salon Service Market report thoroughly covers the market by Service Type, By gender, and by Services Taken. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The most significant driving drivers for the Vietnam Salon Service Market include the increasing number of middle-class people, rising disposable income, and the growing influence of global beauty trends. Urbanization and widespread use of social media are also becoming important factors in creating consumer awareness and demand for professional salon services. Nevertheless, there are some significant limitations in this market, such as the lack of skilled professionals, fluctuations in economic conditions affecting salon businesses, and the high cost of adopting advanced machines or technologies.
The Vietnam Salon Service Market is anticipated to grow at a CAGR of 9% during the forecast period 2025-2031. The Vietnam salon service market is driven by several key factors, including rising disposable incomes, increasing awareness of personal grooming, and the growing influence of social media, which promotes beauty and self-care trends. These drivers have encouraged consumers, particularly the younger demographic, to spend more on salon services.
Additionally, urbanization and the proliferation of premium salon chains offering diverse services have further boosted market growth. However, the market faces notable challenges such as high operational costs, the need for continuous adaptation to quickly changing consumer preferences, and intense competition from both local and international salons. For smaller or independent salons, maintaining competitiveness while managing expenses and meeting evolving customer demands remains a significant hurdle.
Key factors driving the Vietnam Salon Service Market market growth of the beauty salon service market in Vietnam include rising disposable incomes, increased awareness of personal grooming, and the strong effect of social media in beauty and self-care trends. These developments have significantly boosted the consumption of salon services, particularly among younger clientele. Urbanization and the rapid emergence of premium salon chains offering a wide range of services have further strengthened market demand.
In Vietnam, the beauty salon services market faces a multitude of challenges, including high operating costs, the constant need to adapt to ever-changing consumer preferences, and intense competition from both local and foreign salons. Small or independent luxury salons, in particular, continue to struggle with maintaining a delicate balance between competitiveness and sustaining operational costs while meeting the ever-changing demand of a diverse customer base
The salon services market is constantly evolving, driven by changes in both the local and global environment. This change is reflected in local and global consumer demand. However, one prominent modern emergence is the shift in attitude towards the environment. This shift is driving an increasing trend of preferring environmentally-friendly and cruelty-free products. One of the key transformations is technological advancement, including virtual consultations, centralized customer data management, and online booking systems, thus making it more customer convenient and less operationally troublesome.
Entrepreneurs and businesses in the Vietnam salon service economy are positioned with significant profit opportunities and strong growth prospects. Any businessman or businesswoman intending to explore this opportunity ought to be looking at aligning the beauty industry with the rapidly growing middle class of Vietnam and the rising disposable income, which are elevating the demand for premium services and specialized treatments. Further investments in technology, such as AI-driven personalized experiences or mobile-based booking systems, could yield returns far beyond expectations.
The Vietnam salon service business is driven by both local and global brands, generating income in the services market. key players such as L'Oreal, Shiseido, etc., known for their innovative and proprietary beauty solutions and supplementary products. Local salon chains like Thao Tay Beauty Salon and JB Art Academy have also made significant breakthroughs based on local beauty-specific needs and offers
The government's regulatory power has a Significant impact on the Vietnam salon service Industry. Salons must operate within hygiene and safety standards, thereby assuring their clients' health and benefits. Besides, the authorities oversee the importation and use of beauty products, requiring them to undergo a certification process to ensure they comply with the standard of safety and quality. Furthermore, regulatory frameworks that promote fair pricing and transparency have fostered an environment of trust among consumers.
The future of the Vietnam salon service market looks bright, with continued growth expected across various segments. The adoption of cutting-edge beauty technologies such as non key promising features of the future Vietnam salon service market include steady growth across all segments. The advent of non-invasive, cutting-edge beauty applications, such as advanced smart cosmetics, will continue to accelerate.
Alongside this, there will be a growing demand for greener beauty practices, fuelled by demand as well as legislation in the environment. Competition within the market will also intensify, accelerating creativity in services. Keeping the customers serviced, with wellness integration and new lifestyle adaptations, the salon services in Vietnam will go on an upward path.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ashutosh, Senior Research Analyst at 6Wresearch, Hair services remain the dominant sector within the beauty and personal care market. Catering to a wide range of clientele, these services include haircuts, coloring, styling, and treatments. They are highly sought after due to recurring demand and the fundamental role hair care plays in overall grooming routines.
Women continue to dominate the hair and skin care sectors, with a strong emphasis on achieving polished, stylish, and well-maintained appearances. These sectors cater to a wide range of needs, from diverse hair treatments to advanced skincare solutions, making them particularly appealing to female consumers.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Salon Service Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Salon Service Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Salon Service Market - Industry Life Cycle |
3.4 Vietnam Salon Service Market - Porter's Five Forces |
3.5 Vietnam Salon Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 Vietnam Salon Service Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.7 Vietnam Salon Service Market Revenues & Volume Share, By Services Taken, 2021 & 2031F |
4 Vietnam Salon Service Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Salon Service Market Trends |
6 Vietnam Salon Service Market, By Types |
6.1 Vietnam Salon Service Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Salon Service Market Revenues & Volume, By Service Type, 2021-2031F |
6.1.3 Vietnam Salon Service Market Revenues & Volume, By Hair, 2021-2031F |
6.1.4 Vietnam Salon Service Market Revenues & Volume, By Skin, 2021-2031F |
6.1.5 Vietnam Salon Service Market Revenues & Volume, By Foot, 2021-2031F |
6.1.6 Vietnam Salon Service Market Revenues & Volume, By Nails, 2021-2031F |
6.2 Vietnam Salon Service Market, By Gender |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Salon Service Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Vietnam Salon Service Market Revenues & Volume, By Women, 2021-2031F |
6.3 Vietnam Salon Service Market, By Services Taken |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Salon Service Market Revenues & Volume, By Single, 2021-2031F |
6.3.3 Vietnam Salon Service Market Revenues & Volume, By Multiple, 2021-2031F |
7 Vietnam Salon Service Market Import-Export Trade Statistics |
7.1 Vietnam Salon Service Market Export to Major Countries |
7.2 Vietnam Salon Service Market Imports from Major Countries |
8 Vietnam Salon Service Market Key Performance Indicators |
9 Vietnam Salon Service Market - Opportunity Assessment |
9.1 Vietnam Salon Service Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 Vietnam Salon Service Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.3 Vietnam Salon Service Market Opportunity Assessment, By Services Taken, 2021 & 2031F |
10 Vietnam Salon Service Market - Competitive Landscape |
10.1 Vietnam Salon Service Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Salon Service Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |