Vietnam Sanitary ware Market (2025-2031) | Size, Industry, Forecast, Growth, Trends, Revenue, Value, Analysis, Companies, Outlook & Share

Market Forecast By Product Type (Toilet sink/water closet, Wash basin, Pedestal, Cistern), By Material (Ceramic, Pressed metal, Acrylic plastics & Perspex, Others) And Competitive Landscape

Product Code: ETC022550 Publication Date: Aug 2023 Updated Date: May 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Sanitary Ware Market Size Growth Rate


The Vietnam Sanitary Ware Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 15.00% in 2025, the market peaks at 17.12% in 2028, and settles at 15.94% by 2029.

Vietnam Sanitary Ware Market Size Growth Rate

Vietnam Sanitaryware Market Size Growth Rate

As per 6Wresearch, Vietnam Sanitaryware Market Size is projected to reach at a CAGR between 8% during the 2025 to 2031. This growth is driven by increasing demand for reliable power supply across industrial, commercial, residential, and others.

Vietnam Sanitary ware Market Highlights

Report Name Vietnam Sanitary ware Market
Forecast period 2025-2031
CAGR 8%
Growing Sector Construction and Real Estate sector.

Topics Covered in the Vietnam Sanitaryware Market Report

The Vietnam Sanitaryware Market report thoroughly covers the market by product type and by material. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Vietnam Sanitaryware Market Synopsis

Government initiatives to improve public infrastructure and encourage rural to urban migration have significantly contributed to the growth of the Vietnam sanitary ware market in recent years. Consumer preferences have increasingly shifted toward aesthetically appealing and environmentally sustainable solutions. Sanitary wear has become one of the fastest-growing markets domestically in recent years, given its features in urbanization, growing disposable income levels, housing requirements, as well as other infrastructure.

The Vietnam Sanitaryware Market is anticipated to grow at a CAGR of 8% during the forecast period 2025-2031.

Several Key Factors are driving the Vietnam Sanitaryware Market Growth, with rapid urbanization and a growing consumer population at the forefront. The expanding middle-class population is increasing and also fueling demand for higher quality housing and commercial premises, which, in turn, increases the demand for the latest sanitaryware products. Additionally, rising awareness of hygiene and sanitation, coupled with global design trends, has encouraged consumers to invest in sanitaryware that is classy and of high quality. Government infrastructure policy incentives continue to propel this market further, boosting production.

Nevertheless, the market also faces several challenges. Intense competition between the players, both international and local, exerts significant pricing pressure, making it difficult for smaller manufacturers to remain profitable. Moreover, for the larger manufacturers, rising raw material costs and supply chain disruptions further affect production efficiency. Eco-friendly and smart products are appreciated by consumers, but most of the time, they turn out to be an expensive affair, preventing price-sensitive consumers from adopting them. Innovation, affordability, and sustainability would be the critical factors in driving continuous value generation with in the market.

Vietnam Sanitaryware Market Trends

The Vietnam sanitaryware market has witnessed significant growth in recent years, driven by rapid urbanization, rising disposable incomes, and an increasing focus on hygiene and modern living standards. A growing preference for aesthetically pleasing and functional bathroom products has led to the demand for innovative and eco-friendly sanitaryware. Additionally, government campaigns aimed at improving sanitation facilities in rural and urban areas continue to boost market growth.

Investment Opportunities in the Vietnam Sanitaryware Market

With Vietnam construction and real estate sector experiencing rapid growth, the country presents abundant opportunities for the sanitary ware manufacturing and supply industry. Infrastructure development and housing projects, particularly in metropolitan areas, have significantly increased the demand for sanitary products. Moreover, the rising interest in premium and smart sanitary ware has created additional opportunities for premium and high-tech products, thereby offering a profitable entry point for investors. Supportive government policies, combined with increasing consumer awareness of hygiene standards, continue to position the market for sustained long-term growth.

Leading Players in the Vietnam Sanitaryware Market

The Vietnam sanitary ware Industry is highly competitive, with both domestic companies and foreign firms actively participating. Prominent players such as INAX (LIXIL Corporation), TOTO, and Viglacera have emerged as leading names in the industry. These companies position themselves as dedicated purchasers of a variety of sanitary products and services, which they offer in durable, highly functional, and fashionable forms.

Government Regulations in the Vietnam Sanitaryware Market

Regarding the quality and environmental safety of sanitary porcelain products, Vietnam has enacted various regulations and standards. These measures, which emphasize water conservation and waste minimization, align with national sustainable development goals and encourage greener practices across industries. Infrastructure initiatives to promote sanitation in rural areas continue to add further impetus to growth in this sector. Consumer trust is on the rise due to these regulations, thus enhancing demand for certified high-quality sanitary ware. Further tax incentives and investment advantages encourage domestic and foreign players to expand their businesses in Vietnam.

Future Insights of the Vietnam Sanitaryware Market

Vietnam has implemented detailed regulations and standards to ensure the environmental safety and quality of sanitary porcelain products. These initiatives, which emphasize water efficiency and waste minimization, support national sustainability goals and encourage eco-conscious practices within the industry. Consumer trust is on the rise due to these regulations, thus enhancing demand for certified high-quality sanitary ware. Furthermore, tax incentives and investment advantages encourage domestic and foreign players to expand their businesses in Vietnam.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories

Toilet sink/water closet segment to dominate the market – By Product Type

According to Ashutosh, Senior Research Analyst at 6Wresearch, the toilet sink/water closet segment dominates the Vietnam sanitaryware market. This is primarily due to their widespread usage in residential and commercial establishments, driven by urbanization and the growing preference for modern and functional bathroom designs.

Ceramic to dominate the market– By Material

Ceramic dominates the Vietnam sanitaryware market by material type. Known for its durability, aesthetic appeal, and resistance to stains and scratches, ceramic is widely preferred for manufacturing various bathroom products. Additionally, its cost-effectiveness and ease of maintenance make it a popular choice among consumers.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year 2024
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Vietnam Sanitary ware Market Outlook
  • Market Size of Vietnam Sanitary ware Market, 2024
  • Forecast of Vietnam Sanitary ware Market, 2031
  • Historical Data and Forecast of Vietnam Sanitary ware Revenues & Volume for the Period 2021-2031
  • Vietnam Sanitary ware Market Trend Evolution
  • Vietnam Sanitary ware Market Drivers and Challenges
  • Vietnam Sanitary ware Price Trends
  • Vietnam Sanitary ware Porter's Five Forces
  • Vietnam Sanitary ware Industry Life Cycle
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Toilet sink/water closet for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Wash basin for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Pedestal for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Cistern for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Material for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Ceramic for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Pressed metal for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Acrylic plastics & Perspex for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Sanitary ware Market Revenues & Volume By Others for the Period 2021-2031
  • Vietnam Sanitary ware Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Material
  • Vietnam Sanitary ware Top Companies Market Share
  • Vietnam Sanitary ware Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Sanitary ware Company Profiles
  • Vietnam Sanitary ware Key Strategic Recommendations

Market Segmentation

The Marketreport covers a detailed analysis of the following market segments

By Product Type

  • Toilet sink/water closet
  • Wash basin
  • Pedestal
  • Cistern

By Material

  • Ceramic
  • Pressed metal
  • Acrylic plastics & Perspex
  • Others

Vietnam Sanitary ware Market (2025-2031): FAQs

Key growth trends include increasing urbanization, rising demand for housing projects, and consumer preference for modern, eco-friendly sanitaryware products.
Some of the prominent players in the market include TOTO, INAX, Kohler, American Standard, and local manufacturers.
The market is primarily driven by rapid urbanization, a growing middle class, and an increasing focus on modern infrastructure.
The market faces challenges such as supply chain disruptions, fluctuating raw material costs, and the higher price of sustainable and smart sanitaryware products.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Vietnam Sanitary ware Market Overview
3.1 Vietnam Country Macro Economic Indicators
3.2 Vietnam Sanitary ware Market Revenues & Volume, 2021 & 2031F
3.3 Vietnam Sanitary ware Market - Industry Life Cycle
3.4 Vietnam Sanitary ware Market - Porter's Five Forces
3.5 Vietnam Sanitary ware Market Revenues & Volume Share, By Product Type, 2021 & 2031F
3.6 Vietnam Sanitary ware Market Revenues & Volume Share, By Material, 2021 & 2031F
4 Vietnam Sanitary ware Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 Vietnam Sanitary ware Market Trends
6 Vietnam Sanitary ware Market, By Types
6.1 Vietnam Sanitary ware Market, By Product Type
6.1.1 Overview and Analysis
6.1.2 Vietnam Sanitary ware Market Revenues & Volume, By Product Type, 2021-2031F
6.1.3 Vietnam Sanitary ware Market Revenues & Volume, By Toilet sink/water closet, 2021-2031F
6.1.4 Vietnam Sanitary ware Market Revenues & Volume, By Wash basin, 2021-2031F
6.1.5 Vietnam Sanitary ware Market Revenues & Volume, By Pedestal, 2021-2031F
6.1.6 Vietnam Sanitary ware Market Revenues & Volume, By Cistern, 2021-2031F
6.2 Vietnam Sanitary ware Market, By Material
6.2.1 Overview and Analysis
6.2.2 Vietnam Sanitary ware Market Revenues & Volume, By Ceramic, 2021-2031F
6.2.3 Vietnam Sanitary ware Market Revenues & Volume, By Pressed metal, 2021-2031F
6.2.4 Vietnam Sanitary ware Market Revenues & Volume, By Acrylic plastics & Perspex, 2021-2031F
6.2.5 Vietnam Sanitary ware Market Revenues & Volume, By Others, 2021-2031F
7 Vietnam Sanitary ware Market Import-Export Trade Statistics
7.1 Vietnam Sanitary ware Market Export to Major Countries
7.2 Vietnam Sanitary ware Market Imports from Major Countries
8 Vietnam Sanitary ware Market Key Performance Indicators
9 Vietnam Sanitary ware Market - Opportunity Assessment
9.1 Vietnam Sanitary ware Market Opportunity Assessment, By Product Type, 2021 & 2031F
9.2 Vietnam Sanitary ware Market Opportunity Assessment, By Material, 2021 & 2031F
10 Vietnam Sanitary ware Market - Competitive Landscape
10.1 Vietnam Sanitary ware Market Revenue Share, By Companies, 2024
10.2 Vietnam Sanitary ware Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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