Market Forecast By Sector (Resale, Traditional Thrift Stores and Donations), By Product Type (Dresses & Tops, Shirts & T-shirts, Sweaters, Coats & Jackets, Jeans & Pants, Others), By Target Population (Men, Women, Kids), By Sales Channel (Wholesalers/Distributors, Hypermarkets/Supermarkets, Multi-brand Stores, Independent Small Stores, Departmental Stores, Online Retailers, Others) And Competitive Landscape
Product Code: ETC171169 | Publication Date: Jan 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
According to 6Wresearch internal database and industry insights, the Vietnam secondhand apparel market is expected to grow at a robust Compound Annual Growth Rate (CAGR) of approximately 8.1% over the forecast period (2025-2031). This growth is attributed to increasing demand for affordable high-quality apparel.
Report Name | Vietnam Secondhand Apparel Market |
Forecast Period | 2025–2031 |
CAGR | 8.1% |
Growing Sector | Textile |
The Vietnam Secondhand Apparel Market report thoroughly covers the market by Sector, Product Type, Target Population, and Sales Channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The Vietnam secondhand apparel market has gained significant traction due to advancements in retail channels, greater acceptance of used clothing, and the increasing awareness of circular fashion practices. The market is segmented into resale, traditional thrift stores, and donation-driven sales. With a younger population driving demand and rapid urbanization reshaping consumption patterns, the secondhand apparel market has carved a critical niche in the overall textile and apparel sector.
The Vietnam Secondhand Apparel Market is anticipated to grow at a CAGR of 8.1% during the forecast period 2025-2031. Several factors contribute to the growth of Vietnam's secondhand apparel market. Notably, increasing environmental awareness has pushed consumers to opt for pre-owned garments as a way to reduce textile waste and minimize their environmental footprint. Additionally, the affordability of secondhand clothing appeals to lower-income groups and price-conscious younger consumers. The proliferation of online marketplaces and social media platforms has further fueled the Vietnam Secondhand Apparel Market growth, making secondhand apparel more accessible and trendy. Lastly, the influx of high-quality foreign secondhand apparel into Vietnam has made the market highly competitive and appealing.
Despite its robust growth, the secondhand apparel market in Vietnam faces several challenges. Stigmas associated with wearing pre-owned clothing still persist, especially among older generations, which limits market acceptance. Quality control and transparency are also significant concerns for consumers hesitant about hygiene or the authenticity of the garments. Local regulations regarding imports of secondhand apparel introduce logistical and compliance issues for businesses. Furthermore, increasing competition from fast fashion brands offering low-cost alternatives poses a threat to the longevity and price competitiveness of the secondhand apparel market.
A notable trend with the second-hand clothing business model among Vietnam’s apparel market is the accelerated digitization of the resale market. Platforms and sites like e-commerce in addition to social media sites such as Facebook and Instagram are primary drivers. Eco-friendliness and sustainable fashion are trending themes on these platforms and connect with the present Millennial and Gen Z overriding generation. Additionally, the market is estimated to surge as the ongoing conversation globally regarding the reduction of textile waste is gaining prominence, this creates opportunity for individuals and businesses to capitalize on this shifting trend.
Several opportunities are present to invest in the Vietnam's secondhand apparel market as the rise in the monetization of Vietnam's digital resale market. Additionally, to partnerships with logistics services to manage supply chain and emphasis on logistics or collaborations with sustainable fashion influencers to promote greener practices. Additionally, investors can explore innovative solutions such as AI-driven price prediction tools and virtual fitting rooms to enhance the overall consumer experience in this market.
Prominent players dominating the Vietnam secondhand apparel market include emerging online resale platforms like ChoTot.vn, social commerce groups on Facebook, and larger resale chains such as Vestiaire Collective operating in Southeast Asia. Traditional thrift stores and community-based donation centers are also key players contributing to the market.
The government of Vietnam has implemented regulations on importing and selling secondhand clothes to ensure public health and safety. For example, strict regulations on the importation of secondhand clothing often in regards to health measures are introduced to make sure consumer protections. Furthermore, policies that promote sustainable practices and reduce textile waste, indirectly assist the secondhand apparel industry. Recent implementations like Vietnam pledging to use sustainable developments in the textile and garment industry to reach international environmental goals, offering preferential growth in this area.
The prospects for Vietnam secondhand apparel approach favorable potential, as domestic consumer engagement with affordable and sustainable fashion is increasing. Additionally, with the rising tech-savvy generation along with upgradations in digital payment systems and e-commerce will further ease the access to secondhand goods. Businesses that are incorporating technologies, like personalized shopping experiences and AI-driven inventory management, will likely to gain a competitive edge to fulfil the growing market.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ashutosh, Senior Research Analyst at 6Wresearch, the resale category is currently leading in Vietnam's secondhand apparel market. The growing popularity of online resale platforms and dedicated secondhand boutiques has made resale a favored choice among consumers.
Online retailers stand out as the leading sales channel in Vietnam's secondhand apparel market. With advancements in technology and the growing shift toward e-commerce, consumers increasingly favor online platforms for accessing a wide range of secondhand clothing.
The women's segment continues to dominate as the leading target and holds significant Vietnam Secondhand Apparel Market share. Women are more inclined to explore stylish and sustainable fashion, often turning to secondhand clothing to expand their wardrobe affordably while reducing their environmental impact.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Secondhand Apparel Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Secondhand Apparel Market Revenues & Volume, 2020 & 2030F |
3.3 Vietnam Secondhand Apparel Market - Industry Life Cycle |
3.4 Vietnam Secondhand Apparel Market - Porter's Five Forces |
3.5 Vietnam Secondhand Apparel Market Revenues & Volume Share, By Sector, 2020 & 2030F |
3.6 Vietnam Secondhand Apparel Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.7 Vietnam Secondhand Apparel Market Revenues & Volume Share, By Target Population, 2020 & 2030F |
3.8 Vietnam Secondhand Apparel Market Revenues & Volume Share, By Sales Channel, 2020 & 2030F |
4 Vietnam Secondhand Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Secondhand Apparel Market Trends |
6 Vietnam Secondhand Apparel Market, By Types |
6.1 Vietnam Secondhand Apparel Market, By Sector |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Secondhand Apparel Market Revenues & Volume, By Sector, 2020-2030F |
6.1.3 Vietnam Secondhand Apparel Market Revenues & Volume, By Resale, 2020-2030F |
6.1.4 Vietnam Secondhand Apparel Market Revenues & Volume, By Traditional Thrift Stores and Donations, 2020-2030F |
6.2 Vietnam Secondhand Apparel Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Secondhand Apparel Market Revenues & Volume, By Dresses & Tops, 2020-2030F |
6.2.3 Vietnam Secondhand Apparel Market Revenues & Volume, By Shirts & T-shirts, 2020-2030F |
6.2.4 Vietnam Secondhand Apparel Market Revenues & Volume, By Sweaters, Coats & Jackets, 2020-2030F |
6.2.5 Vietnam Secondhand Apparel Market Revenues & Volume, By Jeans & Pants, 2020-2030F |
6.2.6 Vietnam Secondhand Apparel Market Revenues & Volume, By Others, 2020-2030F |
6.3 Vietnam Secondhand Apparel Market, By Target Population |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Secondhand Apparel Market Revenues & Volume, By Men, 2020-2030F |
6.3.3 Vietnam Secondhand Apparel Market Revenues & Volume, By Women, 2020-2030F |
6.3.4 Vietnam Secondhand Apparel Market Revenues & Volume, By Kids, 2020-2030F |
6.4 Vietnam Secondhand Apparel Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Secondhand Apparel Market Revenues & Volume, By Wholesalers/Distributors, 2020-2030F |
6.4.3 Vietnam Secondhand Apparel Market Revenues & Volume, By Hypermarkets/Supermarkets, 2020-2030F |
6.4.4 Vietnam Secondhand Apparel Market Revenues & Volume, By Multi-brand Stores, 2020-2030F |
6.4.5 Vietnam Secondhand Apparel Market Revenues & Volume, By Independent Small Stores, 2020-2030F |
6.4.6 Vietnam Secondhand Apparel Market Revenues & Volume, By Departmental Stores, 2020-2030F |
6.4.7 Vietnam Secondhand Apparel Market Revenues & Volume, By Online Retailers, 2020-2030F |
7 Vietnam Secondhand Apparel Market Import-Export Trade Statistics |
7.1 Vietnam Secondhand Apparel Market Export to Major Countries |
7.2 Vietnam Secondhand Apparel Market Imports from Major Countries |
8 Vietnam Secondhand Apparel Market Key Performance Indicators |
9 Vietnam Secondhand Apparel Market - Opportunity Assessment |
9.1 Vietnam Secondhand Apparel Market Opportunity Assessment, By Sector, 2020 & 2030F |
9.2 Vietnam Secondhand Apparel Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.3 Vietnam Secondhand Apparel Market Opportunity Assessment, By Target Population, 2020 & 2030F |
9.4 Vietnam Secondhand Apparel Market Opportunity Assessment, By Sales Channel, 2020 & 2030F |
10 Vietnam Secondhand Apparel Market - Competitive Landscape |
10.1 Vietnam Secondhand Apparel Market Revenue Share, By Companies, 2023 |
10.2 Vietnam Secondhand Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |