Product Code: ETC422546 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam shapewear market has witnessed significant growth in recent years, driven by increasing fashion consciousness and the desire for a well-toned appearance among consumers. Shapewear products, including bodysuits, waist trainers, and compression garments, have become popular choices, especially among women. The market has seen a surge in demand due to lifestyle changes, with people seeking more comfortable and versatile options. Manufacturers in Vietnam have responded by innovating in terms of materials and design, offering a wide range of products to cater to various body types and preferences.
The Vietnam shapewear market is witnessing robust growth driven by changing beauty standards and increased health consciousness among consumers. Shapewear products are sought after for their ability to provide a more sculpted and toned appearance. As fashion trends lean towards form-fitting clothing, the demand for shapewear rises. Moreover, a growing awareness of the benefits of shapewear in posture support and body confidence contributes to market expansion. E-commerce platforms have also made shapewear more accessible, further boosting sales.
The Vietnam shapewear market faces challenges related to consumer awareness and competition from traditional undergarments. Shapewear is designed to provide body shaping and support, but consumers may not fully understand its benefits. Additionally, the market competes with traditional bras and underwear. To succeed, businesses should focus on education and marketing efforts to raise awareness about the advantages of shapewear, offer comfortable and innovative designs, and collaborate with fashion influencers to promote their products.
The Vietnam Shapewear Market, like the global fashion industry, faced disruptions during the COVID-19 pandemic. Lockdowns and reduced social gatherings led to decreased demand for shapewear as people stayed home. Many businesses in this market had to adjust their strategies, such as focusing on online sales. However, as economies reopen and people return to work and social activities, the shapewear market is expected to recover. The emphasis on health and fitness may also drive demand for shapewear in the post-pandemic era.
The Vietnam shapewear market has witnessed significant growth in recent years, driven by changing fashion trends and a growing emphasis on personal appearance and fitness. Leading players in this market include both domestic and international brands. Domestic companies like NEM, Canifa, and The Blue T-Shirt have gained prominence for their affordable and stylish shapewear offerings. On the international front, well-known brands like Triumph, Victoria`s Secret, and Spanx have a presence in the Vietnamese market, offering a wide range of shapewear products catering to various consumer preferences. These players often leverage effective marketing strategies and product innovation to maintain their competitive edge in the dynamic shapewear market of Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Shapewear Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Shapewear Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Shapewear Market - Industry Life Cycle |
3.4 Vietnam Shapewear Market - Porter's Five Forces |
3.5 Vietnam Shapewear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 Vietnam Shapewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Shapewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Shapewear Market Trends |
6 Vietnam Shapewear Market, By Types |
6.1 Vietnam Shapewear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Shapewear Market Revenues & Volume, By End-user, 2021-2031F |
6.1.3 Vietnam Shapewear Market Revenues & Volume, By Male, 2021-2031F |
6.1.4 Vietnam Shapewear Market Revenues & Volume, By Female, 2021-2031F |
6.2 Vietnam Shapewear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Shapewear Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Vietnam Shapewear Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Vietnam Shapewear Market Revenues & Volume, By Online, 2021-2031F |
6.2.5 Vietnam Shapewear Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Shapewear Market Import-Export Trade Statistics |
7.1 Vietnam Shapewear Market Export to Major Countries |
7.2 Vietnam Shapewear Market Imports from Major Countries |
8 Vietnam Shapewear Market Key Performance Indicators |
9 Vietnam Shapewear Market - Opportunity Assessment |
9.1 Vietnam Shapewear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 Vietnam Shapewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Shapewear Market - Competitive Landscape |
10.1 Vietnam Shapewear Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Shapewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |