Product Code: ETC410726 | Publication Date: Oct 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The turkey meat market in Vietnam is relatively niche compared to other poultry markets like chicken and duck. It is mainly driven by the demand from expatriates and the hospitality industry, where turkey is a popular choice for special occasions and holidays. While domestic consumption remains limited, there is potential for growth, particularly if turkey meat gains popularity among local consumers for its taste and nutritional benefits. The market is largely import-dependent, with frozen turkey meat being the primary product available.
The Vietnam turkey meat market is witnessing steady growth due to the rising demand for diverse protein sources and the influence of Western culinary trends. As consumer palates evolve and become more globalized, turkey meat is gaining popularity for its lean and healthy attributes. Moreover, the expansion of the hospitality and restaurant sectors, which offer turkey-based dishes, is contributing to the increasing consumption of turkey meat in the country.
The Vietnam turkey meat market faces challenges due to cultural preferences and competition with other poultry products. Turkey meat is not a traditional staple in Vietnamese cuisine, which limits its demand. Furthermore, turkey farming requires specialized knowledge and resources, which may not be readily available to local farmers. Overcoming consumer resistance and fostering a taste for turkey meat, along with establishing a sustainable supply chain, are key challenges in this market.
The COVID-19 pandemic had a varying impact on the Vietnam turkey meat market. In the initial stages of the pandemic, there was a decline in demand for turkey meat as consumers prioritized essential items and staple foods. Restaurants and hotels, which are major consumers of turkey meat, experienced reduced operations or closures, leading to a decrease in the demand for turkey products. However, as people adapted to new eating habits and cooking at home, some segments of the market, such as frozen and processed turkey products, experienced a surge in demand. The market also faced challenges related to supply chain disruptions and transportation issues. Overall, the Vietnam turkey meat market exhibited resilience by adapting to changing consumer preferences and gradually recovering as the pandemic`s impact diminished.
In the Vietnam turkey meat market, there are a few leading players that dominate the industry. One such player is C.P. Vietnam Corporation, a subsidiary of Thailand`s Charoen Pokphand Group. C.P. Vietnam is a major producer and distributor of turkey meat products, benefiting from its extensive poultry farming operations and distribution networks. Additionally, Dabaco Group has also made significant strides in the turkey meat sector. This Vietnamese company has diversified its poultry product range to include turkey and has been successful in capturing a portion of the market. Vinh Hoan Corporation, a leading seafood producer in Vietnam, has also ventured into turkey meat production, leveraging its existing infrastructure and reputation in the food industry.