Vietnam Turkey Meat Market (2025-2031) Outlook | Analysis, Growth, Trends, Value, Forecast, Companies, Revenue, Industry, Size & Share

Market Forecast By End Users (Food Processing Industry, Food Service Providers, Household/ Retail), By Distribution Channel (B2B Direct, Hypermarkets/ Supermarkets, Convenience Stores , Specialty Stores , Butcher Shop/ Wets, Online Retailing) And Competitive Landscape
Product Code: ETC410726 Publication Date: Oct 2022 Updated Date: Feb 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Vietnam Turkey Meat Market Synopsis

The turkey meat market in Vietnam is relatively niche compared to other poultry markets like chicken and duck. It is mainly driven by the demand from expatriates and the hospitality industry, where turkey is a popular choice for special occasions and holidays. While domestic consumption remains limited, there is potential for growth, particularly if turkey meat gains popularity among local consumers for its taste and nutritional benefits. The market is largely import-dependent, with frozen turkey meat being the primary product available.

Drivers of the Market

The Vietnam turkey meat market is witnessing steady growth due to the rising demand for diverse protein sources and the influence of Western culinary trends. As consumer palates evolve and become more globalized, turkey meat is gaining popularity for its lean and healthy attributes. Moreover, the expansion of the hospitality and restaurant sectors, which offer turkey-based dishes, is contributing to the increasing consumption of turkey meat in the country.

Challenges of the Market

The Vietnam turkey meat market faces challenges due to cultural preferences and competition with other poultry products. Turkey meat is not a traditional staple in Vietnamese cuisine, which limits its demand. Furthermore, turkey farming requires specialized knowledge and resources, which may not be readily available to local farmers. Overcoming consumer resistance and fostering a taste for turkey meat, along with establishing a sustainable supply chain, are key challenges in this market.

COVID-19 Impact on the Market

The COVID-19 pandemic had a varying impact on the Vietnam turkey meat market. In the initial stages of the pandemic, there was a decline in demand for turkey meat as consumers prioritized essential items and staple foods. Restaurants and hotels, which are major consumers of turkey meat, experienced reduced operations or closures, leading to a decrease in the demand for turkey products. However, as people adapted to new eating habits and cooking at home, some segments of the market, such as frozen and processed turkey products, experienced a surge in demand. The market also faced challenges related to supply chain disruptions and transportation issues. Overall, the Vietnam turkey meat market exhibited resilience by adapting to changing consumer preferences and gradually recovering as the pandemic`s impact diminished.

Key Players in the Market

In the Vietnam turkey meat market, there are a few leading players that dominate the industry. One such player is C.P. Vietnam Corporation, a subsidiary of Thailand`s Charoen Pokphand Group. C.P. Vietnam is a major producer and distributor of turkey meat products, benefiting from its extensive poultry farming operations and distribution networks. Additionally, Dabaco Group has also made significant strides in the turkey meat sector. This Vietnamese company has diversified its poultry product range to include turkey and has been successful in capturing a portion of the market. Vinh Hoan Corporation, a leading seafood producer in Vietnam, has also ventured into turkey meat production, leveraging its existing infrastructure and reputation in the food industry.

Key Highlights of the Report:

  • Vietnam Turkey Meat Market Outlook
  • Market Size of Vietnam Turkey Meat Market, 2024
  • Forecast of Vietnam Turkey Meat Market, 2031
  • Historical Data and Forecast of Vietnam Turkey Meat Revenues & Volume for the Period 2021-2031
  • Vietnam Turkey Meat Market Trend Evolution
  • Vietnam Turkey Meat Market Drivers and Challenges
  • Vietnam Turkey Meat Price Trends
  • Vietnam Turkey Meat Porter's Five Forces
  • Vietnam Turkey Meat Industry Life Cycle
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By End Users for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Food Processing Industry for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Food Service Providers for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Household/ Retail for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By B2B Direct for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Convenience Stores  for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Specialty Stores  for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Butcher Shop/ Wets for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Turkey Meat Market Revenues & Volume By Online Retailing for the Period 2021-2031
  • Vietnam Turkey Meat Import Export Trade Statistics
  • Market Opportunity Assessment By End Users
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Turkey Meat Top Companies Market Share
  • Vietnam Turkey Meat Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Turkey Meat Company Profiles
  • Vietnam Turkey Meat Key Strategic Recommendations

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