Product Code: ETC228270 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The watches and accessories market in Vietnam encompasses a wide range of timepieces and accompanying accessories, including wristwatches, watchbands, and watch cases. Watches are functional accessories that also serve as fashion statements. They are favored by individuals seeking style and precision in timekeeping. The market offers a variety of designs and brands to meet the diverse tastes of consumers in Vietnam.
The growth of the Vietnam watches and accessories market is driven by consumer preferences for fashion and style, the status symbol associated with luxury watches, and the increasing availability of affordable yet stylish timepieces. Watches have evolved from mere timekeeping devices to fashion accessories that reflect personal style and taste. The market benefits from the growing middle-class population with disposable income, the desire for aesthetically pleasing accessories, and the influence of fashion trends. Manufacturers offer a wide range of watches and accessories to cater to diverse consumer segments, contributing to the market`s expansion.
The Vietnam watches and accessories market confronts challenges related to competition from smartwatches, consumer preferences for multifunctional devices, and changing fashion trends. While traditional watches and accessories remain popular, consumers may opt for smartwatches with additional features like fitness tracking and smartphone connectivity. Manufacturers must adapt their product offerings to cater to changing consumer preferences, incorporate innovative features, and focus on the aesthetic appeal of traditional watches and accessories.
The Vietnam watches and accessories market experienced shifts in consumer preferences and retail dynamics during the COVID-19 pandemic. Watches and accessories, often considered fashion and lifestyle items, saw changes in demand as consumer priorities shifted. Some consumers sought online shopping and affordable accessories, while others focused on essential items. Manufacturers adapted by offering a variety of styles and price points to cater to changing consumer needs. Despite shifts in demand, the market remained dynamic and adjusted to meet the evolving preferences of consumers during the pandemic.
In the Vietnam watches and accessories market, key players include both domestic retailers of watches and international watch brands. Domestic retailers like Phu Nhuan Jewelry Joint Stock Company (PNJ) offer a wide range of watches and accessories to consumers within Vietnam. Additionally, international watch brands like Rolex, Omega, and Seiko have a presence in the Vietnamese market, offering luxury and premium timepieces to discerning consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Watches and Accessories Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Watches and Accessories Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Watches and Accessories Market - Industry Life Cycle |
3.4 Vietnam Watches and Accessories Market - Porter's Five Forces |
3.5 Vietnam Watches and Accessories Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Watches and Accessories Market Revenues & Volume Share, By Product Design Type, 2021 & 2031F |
3.7 Vietnam Watches and Accessories Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 Vietnam Watches and Accessories Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.9 Vietnam Watches and Accessories Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Vietnam Watches and Accessories Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of Vietnamese consumers |
4.2.2 Growing awareness and interest in fashion trends |
4.2.3 Rise in tourism and international exposure leading to demand for trendy accessories |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products impacting brand reputation |
4.3.2 Competition from other fashion accessories like jewelry and handbags |
5 Vietnam Watches and Accessories Market Trends |
6 Vietnam Watches and Accessories Market, By Types |
6.1 Vietnam Watches and Accessories Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Watches and Accessories Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Watches and Accessories Market Revenues & Volume, By Watches, 2021-2031F |
6.1.4 Vietnam Watches and Accessories Market Revenues & Volume, By Accessories, 2021-2031F |
6.2 Vietnam Watches and Accessories Market, By Product Design Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Watches and Accessories Market Revenues & Volume, By Square Watches, 2021-2031F |
6.2.3 Vietnam Watches and Accessories Market Revenues & Volume, By Rectangular Watches (Tank), 2021-2031F |
6.2.4 Vietnam Watches and Accessories Market Revenues & Volume, By Round Watches, 2021-2031F |
6.2.5 Vietnam Watches and Accessories Market Revenues & Volume, By Others (Tonneau, Cushion, Asymmetrical), 2021-2031F |
6.3 Vietnam Watches and Accessories Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Watches and Accessories Market Revenues & Volume, By Male, 2021-2031F |
6.3.3 Vietnam Watches and Accessories Market Revenues & Volume, By Female, 2021-2031F |
6.3.4 Vietnam Watches and Accessories Market Revenues & Volume, By Kids, 2021-2031F |
6.4 Vietnam Watches and Accessories Market, By Price Range |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Watches and Accessories Market Revenues & Volume, By Premium, 2021-2031F |
6.4.3 Vietnam Watches and Accessories Market Revenues & Volume, By Mid Range, 2021-2031F |
6.4.4 Vietnam Watches and Accessories Market Revenues & Volume, By Economic, 2021-2031F |
6.5 Vietnam Watches and Accessories Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Watches and Accessories Market Revenues & Volume, By Mono-brand Stores, 2021-2031F |
6.5.3 Vietnam Watches and Accessories Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.5.4 Vietnam Watches and Accessories Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.5.5 Vietnam Watches and Accessories Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.5.6 Vietnam Watches and Accessories Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Watches and Accessories Market Import-Export Trade Statistics |
7.1 Vietnam Watches and Accessories Market Export to Major Countries |
7.2 Vietnam Watches and Accessories Market Imports from Major Countries |
8 Vietnam Watches and Accessories Market Key Performance Indicators |
8.1 Average selling price of watches and accessories |
8.2 Number of international brands entering the Vietnamese market |
8.3 Growth in online sales of watches and accessories |
8.4 Customer satisfaction and loyalty metrics |
8.5 Number of collaborations with local designers or influencers. |
9 Vietnam Watches and Accessories Market - Opportunity Assessment |
9.1 Vietnam Watches and Accessories Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Watches and Accessories Market Opportunity Assessment, By Product Design Type, 2021 & 2031F |
9.3 Vietnam Watches and Accessories Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 Vietnam Watches and Accessories Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.5 Vietnam Watches and Accessories Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Vietnam Watches and Accessories Market - Competitive Landscape |
10.1 Vietnam Watches and Accessories Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Watches and Accessories Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |