| Product Code: ETC10116146 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Zambia`s e-commerce electronics import market continued to see a moderate concentration, with top exporting countries being China, South Africa, United Arab Emirates, Hong Kong, and the United States of America. Despite a challenging CAGR of -5.52% from 2020 to 2024, the growth rate improved slightly in 2024 with a decrease of -16.71% compared to the previous year. This data suggests ongoing competition and fluctuations in the market, emphasizing the need for strategic adaptation and market analysis for stakeholders in the e-commerce electronics import sector in Zambia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia E-Commerce Electronics Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia E-Commerce Electronics Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia E-Commerce Electronics Market - Industry Life Cycle |
3.4 Zambia E-Commerce Electronics Market - Porter's Five Forces |
3.5 Zambia E-Commerce Electronics Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Zambia E-Commerce Electronics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Zambia |
4.2.2 Growing smartphone adoption among the Zambian population |
4.2.3 Rising disposable income levels and changing consumer preferences towards online shopping |
4.3 Market Restraints |
4.3.1 Limited logistics infrastructure in Zambia |
4.3.2 Challenges related to online payment methods and financial inclusion |
4.3.3 High import tariffs and taxes on electronic goods |
5 Zambia E-Commerce Electronics Market Trends |
6 Zambia E-Commerce Electronics Market, By Types |
6.1 Zambia E-Commerce Electronics Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia E-Commerce Electronics Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Zambia E-Commerce Electronics Market Revenues & Volume, By Consumer Electronics, 2021- 2031F |
6.1.4 Zambia E-Commerce Electronics Market Revenues & Volume, By Household Appliances, 2021- 2031F |
7 Zambia E-Commerce Electronics Market Import-Export Trade Statistics |
7.1 Zambia E-Commerce Electronics Market Export to Major Countries |
7.2 Zambia E-Commerce Electronics Market Imports from Major Countries |
8 Zambia E-Commerce Electronics Market Key Performance Indicators |
8.1 Average order value (AOV) of electronics products |
8.2 Conversion rate of website visitors to customers |
8.3 Customer satisfaction score (CSS) for e-commerce electronics purchases |
8.4 Average delivery time for electronic products |
8.5 Percentage of repeat customers in the e-commerce electronics market |
9 Zambia E-Commerce Electronics Market - Opportunity Assessment |
9.1 Zambia E-Commerce Electronics Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Zambia E-Commerce Electronics Market - Competitive Landscape |
10.1 Zambia E-Commerce Electronics Market Revenue Share, By Companies, 2024 |
10.2 Zambia E-Commerce Electronics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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