| Product Code: ETC11243578 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Zambia continued to see a significant influx of underwear imports from top exporting countries including China, South Africa, Madagascar, Turkey, and Mauritius. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, potentially posing challenges for market competitiveness. The impressive compound annual growth rate (CAGR) of 13.47% from 2020 to 2024 reflects a growing demand for imported underwear in Zambia. Moreover, the notable growth rate of 26.54% from 2023 to 2024 suggests a surge in import activity within the market, highlighting opportunities for both domestic and international underwear manufacturers and retailers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Underwear Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Underwear Market - Industry Life Cycle |
3.4 Zambia Underwear Market - Porter's Five Forces |
3.5 Zambia Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Zambia Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Zambia Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness about personal hygiene and fashion trends in Zambia driving demand for underwear products. |
4.2.2 Increasing disposable income levels among the middle-class population leading to higher spending on clothing items like underwear. |
4.2.3 Expansion of retail infrastructure and e-commerce platforms making underwear products more accessible to consumers in Zambia. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Zambia limiting the adoption of premium and luxury underwear brands. |
4.3.2 Presence of counterfeit products in the market affecting the reputation and trust of genuine underwear brands. |
4.3.3 Limited variety and availability of sizes in the market restricting choices for consumers. |
5 Zambia Underwear Market Trends |
6 Zambia Underwear Market, By Types |
6.1 Zambia Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Zambia Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Zambia Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Zambia Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Zambia Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Zambia Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Zambia Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Zambia Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Zambia Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Zambia Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Zambia Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Zambia Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Zambia Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Zambia Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Zambia Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Zambia Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Zambia Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Zambia Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Zambia Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Zambia Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Zambia Underwear Market Import-Export Trade Statistics |
7.1 Zambia Underwear Market Export to Major Countries |
7.2 Zambia Underwear Market Imports from Major Countries |
8 Zambia Underwear Market Key Performance Indicators |
8.1 Average spend per capita on underwear products in Zambia. |
8.2 Number of new entrants or expansions of underwear brands in the Zambian market. |
8.3 Percentage of consumers who consider factors like fabric quality and comfort when purchasing underwear in Zambia. |
9 Zambia Underwear Market - Opportunity Assessment |
9.1 Zambia Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Zambia Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Zambia Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Underwear Market - Competitive Landscape |
10.1 Zambia Underwear Market Revenue Share, By Companies, 2024 |
10.2 Zambia Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |