Zambia Underwear Market (2025-2031) | Consumer Insights, Companies, Segments, Outlook, Value, Industry, Segmentation, Strategy, Drivers, Pricing Analysis, Trends, Forecast, Challenges, Growth, Restraints, Revenue, Analysis, Competitive, Supply, Demand, Size, Investment Trends, Competition, Share, Strategic Insights, Opportunities

Market Forecast By Type (Boxer Briefs, Briefs, Trunks, Panties), By Fabric (Cotton, Silk, Polyester, Spandex), By Consumer Group (Men, Women, Kids, Unisex), By Distribution Channel (Online Retail, Supermarkets, Specialty Stores, Brand-Owned Stores), By End Use (Professional Tattooing, Tattoo Studios) And Competitive Landscape
Product Code: ETC11243578 Publication Date: Apr 2025 Updated Date: Dec 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 65 No. of Figures: 34 No. of Tables: 19

Zambia Underwear Market: Top 5 Importing Countries and Market Competition (HHI) Analysis

In 2024, Zambia continued to see a significant influx of underwear imports from top exporting countries including China, South Africa, Madagascar, Turkey, and Mauritius. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, potentially posing challenges for market competitiveness. The impressive compound annual growth rate (CAGR) of 13.47% from 2020 to 2024 reflects a growing demand for imported underwear in Zambia. Moreover, the notable growth rate of 26.54% from 2023 to 2024 suggests a surge in import activity within the market, highlighting opportunities for both domestic and international underwear manufacturers and retailers.

Zambia Underwear Market: Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

  • Zambia Underwear Market Outlook
  • Market Size of Zambia Underwear Market,2024
  • Forecast of Zambia Underwear Market, 2031
  • Historical Data and Forecast of Zambia Underwear Revenues & Volume for the Period 2021-2031
  • Zambia Underwear Market Trend Evolution
  • Zambia Underwear Market Drivers and Challenges
  • Zambia Underwear Price Trends
  • Zambia Underwear Porter's Five Forces
  • Zambia Underwear Industry Life Cycle
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Boxer Briefs for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Briefs for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Trunks for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Panties for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Fabric for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Cotton for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Silk for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Polyester for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Spandex for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Consumer Group for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Men for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Women for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Kids for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Unisex for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Online Retail for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Specialty Stores for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Brand-Owned Stores for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By End Use for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Professional Tattooing for the Period 2021-2031
  • Historical Data and Forecast of Zambia Underwear Market Revenues & Volume By Tattoo Studios for the Period 2021-2031
  • Zambia Underwear Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Fabric
  • Market Opportunity Assessment By Consumer Group
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By End Use
  • Zambia Underwear Top Companies Market Share
  • Zambia Underwear Competitive Benchmarking By Technical and Operational Parameters
  • Zambia Underwear Company Profiles
  • Zambia Underwear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Zambia Underwear Market Overview

3.1 Zambia Country Macro Economic Indicators

3.2 Zambia Underwear Market Revenues & Volume, 2021 & 2031F

3.3 Zambia Underwear Market - Industry Life Cycle

3.4 Zambia Underwear Market - Porter's Five Forces

3.5 Zambia Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Zambia Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F

3.7 Zambia Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F

3.8 Zambia Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Zambia Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Growing awareness about personal hygiene and fashion trends in Zambia driving demand for underwear products.

4.2.2 Increasing disposable income levels among the middle-class population leading to higher spending on clothing items like underwear.

4.2.3 Expansion of retail infrastructure and e-commerce platforms making underwear products more accessible to consumers in Zambia.

4.3 Market Restraints

4.3.1 Price sensitivity among consumers in Zambia limiting the adoption of premium and luxury underwear brands.

4.3.2 Presence of counterfeit products in the market affecting the reputation and trust of genuine underwear brands.

4.3.3 Limited variety and availability of sizes in the market restricting choices for consumers.

5 Zambia Underwear Market Trends

6 Zambia Underwear Market, By Types

6.1 Zambia Underwear Market, By Type

6.1.1 Overview and Analysis

6.1.2 Zambia Underwear Market Revenues & Volume, By Type, 2021 - 2031F

6.1.3 Zambia Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F

6.1.4 Zambia Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F

6.1.5 Zambia Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F

6.1.6 Zambia Underwear Market Revenues & Volume, By Panties, 2021 - 2031F

6.2 Zambia Underwear Market, By Fabric

6.2.1 Overview and Analysis

6.2.2 Zambia Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F

6.2.3 Zambia Underwear Market Revenues & Volume, By Silk, 2021 - 2031F

6.2.4 Zambia Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F

6.2.5 Zambia Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F

6.3 Zambia Underwear Market, By Consumer Group

6.3.1 Overview and Analysis

6.3.2 Zambia Underwear Market Revenues & Volume, By Men, 2021 - 2031F

6.3.3 Zambia Underwear Market Revenues & Volume, By Women, 2021 - 2031F

6.3.4 Zambia Underwear Market Revenues & Volume, By Kids, 2021 - 2031F

6.3.5 Zambia Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F

6.4 Zambia Underwear Market, By Distribution Channel

6.4.1 Overview and Analysis

6.4.2 Zambia Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F

6.4.3 Zambia Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F

6.4.4 Zambia Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F

6.4.5 Zambia Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F

7 Zambia Underwear Market Import-Export Trade Statistics

7.1 Zambia Underwear Market Export to Major Countries

7.2 Zambia Underwear Market Imports from Major Countries

8 Zambia Underwear Market Key Performance Indicators

8.1 Average spend per capita on underwear products in Zambia.

8.2 Number of new entrants or expansions of underwear brands in the Zambian market.

8.3 Percentage of consumers who consider factors like fabric quality and comfort when purchasing underwear in Zambia.

9 Zambia Underwear Market - Opportunity Assessment

9.1 Zambia Underwear Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Zambia Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F

9.3 Zambia Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F

9.4 Zambia Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Zambia Underwear Market - Competitive Landscape

10.1 Zambia Underwear Market Revenue Share, By Companies, 2024

10.2 Zambia Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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