| Product Code: ETC11243578 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Zambia continued to see a significant influx of underwear imports from top exporting countries including China, South Africa, Madagascar, Turkey, and Mauritius. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, potentially posing challenges for market competitiveness. The impressive compound annual growth rate (CAGR) of 13.47% from 2020 to 2024 reflects a growing demand for imported underwear in Zambia. Moreover, the notable growth rate of 26.54% from 2023 to 2024 suggests a surge in import activity within the market, highlighting opportunities for both domestic and international underwear manufacturers and retailers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Underwear Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Underwear Market - Industry Life Cycle |
3.4 Zambia Underwear Market - Porter's Five Forces |
3.5 Zambia Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Zambia Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Zambia Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness about personal hygiene and fashion trends in Zambia driving demand for underwear products. |
4.2.2 Increasing disposable income levels among the middle-class population leading to higher spending on clothing items like underwear. |
4.2.3 Expansion of retail infrastructure and e-commerce platforms making underwear products more accessible to consumers in Zambia. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Zambia limiting the adoption of premium and luxury underwear brands. |
4.3.2 Presence of counterfeit products in the market affecting the reputation and trust of genuine underwear brands. |
4.3.3 Limited variety and availability of sizes in the market restricting choices for consumers. |
5 Zambia Underwear Market Trends |
6 Zambia Underwear Market, By Types |
6.1 Zambia Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Zambia Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Zambia Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Zambia Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Zambia Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Zambia Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Zambia Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Zambia Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Zambia Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Zambia Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Zambia Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Zambia Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Zambia Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Zambia Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Zambia Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Zambia Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Zambia Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Zambia Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Zambia Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Zambia Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Zambia Underwear Market Import-Export Trade Statistics |
7.1 Zambia Underwear Market Export to Major Countries |
7.2 Zambia Underwear Market Imports from Major Countries |
8 Zambia Underwear Market Key Performance Indicators |
8.1 Average spend per capita on underwear products in Zambia. |
8.2 Number of new entrants or expansions of underwear brands in the Zambian market. |
8.3 Percentage of consumers who consider factors like fabric quality and comfort when purchasing underwear in Zambia. |
9 Zambia Underwear Market - Opportunity Assessment |
9.1 Zambia Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Zambia Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Zambia Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Underwear Market - Competitive Landscape |
10.1 Zambia Underwear Market Revenue Share, By Companies, 2024 |
10.2 Zambia Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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