Continuous testing market size | Industry Overview & Insights 2025

Q: What is the current size of the continuous testing market?

It was valued at USD 3.05 billion in 2024.

Q: What are the market forecasts?

The market is expected to grow to USD 8.2 billion by 2031, at a CAGR between 18%.

Q: Which testing types are gaining prominence?

Security, performance, and mobile testing are becoming key components of continuous testing workflows.

Q: Which region dominates the market?

North America leads in market share, while Asia-Pacific shows fastest growth rate.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA4400

Publication Date: Jun 2025

What is the Continuous Testing Market Size?

According to 6Wresearch internal database and industry insights, The Global Continuous Testing market was valued at approximately USD 3.05 billion in 2024. It is forecast to expand to USD 8.2 billion by 2031, maintaining a CAGR of 18%.

Growth is fueled by rising DevOps adoption, AI-enabled test automation, cloud-native development, and the need for faster, high-quality software delivery.

Key Growth Drivers in the Continuous Testing Market

Rapid adoption of Agile and DevOps methodologies requiring frequent test cycles
Rising demand for IoT and mobile application testing across industries
Need to reduce defect-related costs and accelerate time-to-market
Shift toward cloud-native and CI/CD environments
Incorporation of AI/ML-driven testing tools for enhanced coverage and efficiency

Continuous Testing Market Trends

The Continuous Testing Market is advancing toward shift-left testing approaches, enabling early-stage defect detection and reducing time-to-market. Security testing, performance testing as well as validation of compliance are becoming part and parcel of continuous pipelines especially in heavily regulated sectors like BFSI and healthcare. Agile workflows, DevSecOps, and remote development teams are now coming to the forefront through cloud-native testing environments implemented in organizations. Automation using AI, self-healing test scripts, and intelligent test orchestration tools are already greatly increasing precision, coverage, and speed of tests. CI/CD pipeline integrations are normal and quality engineering is emerging as the central enterprise capability. They are adding real time analytics, test environment virtualization, and failure prediction. There is also an increasing demand in the market on containerized testing and API-level validations. Asia-Pacific, led by India and China, is emerging as the fastest-growing regional hub, while North America continues to dominate due to its mature enterprise software infrastructure and strong emphasis on agile innovation.