How big is the VR Tourism Market | Growth Insights & Trends 2025

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Code: MTA9524

Publication Date: Sep 2025

What is the size of VR Tourism Market?

According to 6Wresearch internal database and industry insights, the VR Tourism Market was valued at USD 3.2 Billion in 2024 and is expected to reach USD 6.9 Billion by 2031, growing at a CAGR of 12.3% during 2025-2031.

The main drivers of this growth are the increasing demand for virtual travel experiences, advancements in VR technology that offer more immersive and interactive experiences, and the growing popularity of VR-based travel platforms that allow users to explore destinations remotely.

Growth Factors for VR Tourism Market

Rising demand for immersive virtual travel experiences among consumers.
Increasing use of VR by tourism companies for destination marketing and virtual tours.
Technological advancements in VR hardware, making it more accessible and realistic.
The desire for travel experiences that are cost-effective, safe, and accessible.
Growth in the use of VR for pre-travel experiences, enabling users to preview destinations.

VR Tourism Market Trends

The VR Tourism market trends include the expanded use of virtual reality technology for traveling remotely, allowing users to witness destinations, landmarks, and cultural sites from the comfort of their homes. A growing number of tourism companies are using VR to create immersive promotional materials, virtual tours, and interactive experiences to capture the interest of potential travellers. VR is also being embedded with AI and gamification to improve user experience and pretend to deliver customized virtual travels that imitate real-world exploration.

Emerging Developments in the VR Tourism Market

The VR Tourism market is being advanced through the development of interactive and realistic virtual tours. Users are able to explore a destination through a combination of 360-degree video, sound, and haptic feedback. As VR platforms are improving, continuing tourism companies are providing more customized and detailed travel experiences virtually, such as virtual vacations, guided expeditions, and historical exploration of sites. Furthermore, AR is being introduced to create VR experiences that blend both AR and VR for more mixed-reality travel experiences that enhance user experience while engaging with a targeted travel site to make it a more immersive experience.