How Competitive Is the Baked Chips Market | 2025 Insights & Key Players

Baked Chips Market Size Growth Rate

How Competitive Is the Baked Chips Market?

The baked chips market is highly competitive and saturated with many global and regional players trying to keep up with the demand for healthier snack alternatives. This competition is taking place in a fragmented industry where companies are constantly coming up with new ideas to grab consumer attention. Companies are competing with each other, but are also facing competition from other snack categories, such as air-popped chips, vegetable chips, and plant-based snacks.

Some of the larger players in the baked chips market include:

1. Kellanova

Kellanova is a global snacking, cereal, and frozen foods company that emerged from the separation of Kellogg Company into two entities. It focuses on delivering innovative and nutritious food products, including baked snacks, to meet the diverse needs of consumers worldwide.

2. Mondelez International, Inc.

Mondelez International is a multinational confectionery, food, and beverage company. It owns a variety of snack brands and has a significant presence in the baked chips market. The company emphasizes health-conscious snacking options and continues to expand its product offerings to meet consumer demand.

3. Conagra Brands, Inc.

Conagra Brands is one of the biggest food companies in North America providing a nearly endless array of snack products. They offer baked savory snacks under suggestions like ACT II and Boomchickapop and continue to innovate with different flavor variations and product line extensions based on consumer demand.

4. ITC Limited

ITC Limited is a diversified Indian conglomerate with a strong position in the fast-moving consumer goods (FMCG) sector. Their brand Bingo offers baked chips in response to changing consumer demand for healthier snacks in India.

5. Calbee Inc.

Calbee is known as a Japanese snack food producer that has taken a leading role in creating innovative products that focus on health and wellness. Its line of baked snacks (primarily vegetable based chips) is appealing to health-conscious users looking for alternative snack foods.

6. Hain Celestial Group

Hain Celestial is a health and wellness company that produces a wide range of organic and natural products. Their snack brands, including Terra and Sensible Portions, provide baked chips and healthy alternatives into the snack food category to meet consumers' desire for healthier/better-for-you snacks.

7. Intersnack Group GmbH & Co. KG

Intersnack is a German snack food company with a broad range of products that includes baked chips. It has a range of brands like Hula Hoops and Pom-Bear, which are popular in Europe, that appeal to consumers looking for a variety of baked snacks.

8. Chipita S.A.

Chipita is a Greek food manufacturer that produces a range of baked snack products. Its most prominent brand is 7DAYS, which has a range of baked goods, including croissants and other fun snacks, that appeal to consumers looking for healthy and convenient snack options.

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