QSR Market Size in India | Size, Share & Industry Forecast 2025

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Code: MTA10503

Publication Date: Nov 2025

What is the growth rate of the India QSR Market?

According to 6Wresearch internal database and industry insights, the India QSR Market is expected to grow at a CAGR of 8.80% during 2025-2031.

The main drivers of this growth are the rapid expansion of urban dining-out culture and rising disposable incomes, the proliferation of delivery and take-away models across Indian cities, and the increasing preference for branded quick-service formats with consistent quality and convenience.

Growth Factors for India QSR Industry

Rapid urbanisation and an increasing number of working couples are boosting demand for quick-service meals.
Rising adoption of online food ordering and app-based delivery services is improving accessibility.
Expansion of retail malls and food courts is creating high-footfall QSR locations.
Young population and changing eating habits favouring international and fusion cuisine formats.
Franchise-based growth models and standardised operations enabling quick scale-up of QSR chains.

QSR Market Trends

The India QSR Market trends are showing a strong shift towards digital-first ordering with many brands launching mobile apps, kiosks and delivery-only kitchens to enhance convenience. Premiumisation is visible as consumers seek gourmet burgers, artisanal pizzas and fusion offerings rather than basic fast food. Expansion into Tier-2 and Tier-3 cities is gathering pace, while chains are increasingly placing emphasis on menu localisation, healthier options and experiential dining to sustain growth.

Emerging Developments in the India QSR Market

The developments in the India QSR Market include the continued rise of cloud-kitchens and ghost-restaurants that are only set up for delivery, including demand forecasting and order-own-kitchens based on AI by large chains, and the adoption of sustainability practices such as eco-friendly packaging or plant-based menu items targeted towards environmentally conscious customers.