Soft Drink Market Size in India | Industry Trends & Forecast 2025

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Code: MTA10505

Publication Date: Nov 2025

What is the growth rate of the India Soft Drink Market?

According to 6Wresearch internal database and industry insights, India Soft Drink Market is expanding at a CAGR of 8.1% during the forecast period 2025-2031.

There are numbers of factors contributing to the expansion of the market, including rising consumer preference for ready-to-drink beverages, increasing disposable income, urbanization, growing demand for functional and flavored soft drinks, expansion of organized retail and e-commerce channels, and innovations in packaging and flavors.

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Key Growth Drivers of the India Soft Drink Market

Increasing consumption of carbonated and non-carbonated beverages
Rising demand for sugar-free, low-calorie, and functional drinks
Growth of modern retail and e-commerce channels improving accessibility
Expanding youth population and urban lifestyles driving consumption
Marketing campaigns and brand promotions boosting awareness

India Soft Drink Market Trends

India Soft Drink Market is witnessing notable growth with trends such as the introduction of herbal and natural ingredients, premiumization of beverage products, and rising popularity of functional drinks with added vitamins and nutrients. People are choosing more sugar-free and low-calorie foods, and packaging that is good for the environment and can be recycled is also getting more attention.

Therefore, to get younger people interested, brands are coming out with limited-edition flavors and seasonal products. Ready-to-drink tea, coffee, and energy drinks are also becoming more popular in the market. Better distribution networks and more online stores are helping to reach more people.

Emerging Developments in the India Soft Drink Market

India Soft Drink Market is evolving with advancements in production technologies, including better preservation methods and improved flavor retention. Companies are investing money into research and development for functional drinks that are aimed at health-conscious customers. More beverage brands are working with foodservice operators, which makes more products available.

The growth of cold chain logistics and modern stores is helping the market grow. Brands are focusing on new ways to package their products, smaller packs, and higher-quality drink options. Additionally, to meet the needs of a wide range of customers, regional flavors and local ingredients are being used more.