What is the size of Subscription Market | Key Players & Strategic Developments 2025

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA11250

Publication Date: Nov 2025

What is the growth rate of the India Subscription Market?

According to 6Wresearch internal database and industry insights, the India Subscription Market is expected to grow at a CAGR of 12.4% during 2025-2031.

The main drivers of this growth are rising preference for recurring service models, increasing adoption of digital entertainment platforms, expanding use of Subscription-based shopping, and stronger demand for personalised content. Additionally, wider smartphone and improved payment convenience are encouraging consumers to embrace Subscription offerings across lifestyle, entertainment and utility categories.

Growth Factors for India Subscription Industry

Growing interest in monthly service models supporting digital consumption.
Demand for Subscription plans is being driven by rising online media usage.
Popularity among consumers due to convenience, personalised access and cost savings.
Expansion of fintech infrastructure enabling smoother recurring transactions.
Innovation in curated boxes, premium content bundles and multi-platform access.

India Subscription Market Trends

India Subscription Market trends highlight rapid expansion of digital entertainment bundles, personalised retail boxes, and lifestyle-oriented recurring services that appeal to diverse consumer segments. Companies are adopting data-driven recommendation systems, flexible pricing models and multi-device integration to enhance user experience. Rising participation in fitness, education and food delivery Subscriptions is reshaping consumer behaviour and strengthening Subscription-led business strategies across sectors.

Emerging Developments in the India Subscription Market

The India Subscription Market developments show rising adoption of AI-powered personalisation tools, improved retention programmes and tiered membership structures designed to enhance recurring value. Platforms are expanding into regional content, interactive learning and premium shopping benefits. Strengthened digital payments, faster delivery networks and bundled service offerings are driving deeper engagement while supporting long-term Subscription-based revenue models in urban and semi-urban markets.