What is the Size of the TV Market | Trends & Growth Analysis 2026

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Code: MTA11409

Publication Date: Dec 2025

What is the size of TV Market?

According to 6Wresearch internal database and industry insights, the TV Market was valued at USD 110 Billion in 2026 and is expected to reach USD 158 Billion by 2032, growing at a CAGR of 5.3% during 2026-2032.

The main drivers of this growth are the rising consumer preference for large-screen and high-definition televisions, increasing availability of smart and connected TV models with streaming capabilities, and falling prices as manufacturers scale production and penetrate new regional markets.

Growth Factors for TV Industry

Increased demand for smart TVs offering internet connectivity and streaming services supports market expansion.
Upgrades from standard to UHD (4K/8K) resolutions are compelling consumers to replace older sets.
Emerging markets are witnessing higher adoption due to improved incomes and infrastructure access.
Retail-online hybrid distribution channels are enhancing accessibility and purchase convenience.
Technology innovations like OLED, QLED, and MicroLED drives premiumisation and differentiation in the market.

TV Market Trends

The TV Market is witnessing trends such as the move toward ultra-large screen sizes (above 65 inches), slim bezels and modular designs that merge with home décor. Many brands integrate voice control, home-assistant compatibility and gaming-centric features into sets to appeal to broader usage beyond passive viewing. Alongside, direct-to-consumer brands and online exclusive launches are gaining traction, enabling faster lead times and value models.

Emerging Developments in the TV Market

The TV Market is experiencing developments such as foldable and rollable display TVs that add flexibility in form factor and placement. Manufacturers are adopting mini-LED and MicroLED technologies to improve contrast and lifespan while reducing energy consumption. Subscription-based and upgrade programmes for TV hardware are being introduced by some brands to lock in consumers for future display upgrades.