Skyworth leads Indian Set-top Box market in 1Q13

Skyworth emerged as the market leader in the India Set Top Box market. India registered 5.3 million units of set-top boxes shipments in CY Q1 2013 

Introduction of Conditional Access System (CAS), mandatory government & regulations, the popularity of DTH platforms, declining prices of Set-Top Boxes (STBs) are fuelling the growth of STBs in India. 

With the government directing rules to completely digitize the entire pay-TV market by 2014, the demand for STBs is expected to increase exponentially in the coming years. Evaluating the present market scenario, the majority of the total cable TV subscribers are still on analog-based networks; however, we expect a shift towards a digital cable TV platform. Also, with the introduction of High Definition (HD) channels and smart TVs, the market for digital TV viewing is expected to increase significantly. 

Imports of Set-Top Boxes (STBs) in India constitutes the significant share of total STBs, around 85%, in India due to the cost advantage enjoyed by the foreign players. 

Table 1: India Set-Top Box Market, PlayerMarket Share (CY Q1 2013) 

  • Player Share in %
  • Skyworth
  • Cisco Systems
  • Coship

Key Highlights (Q1 2013) 

  • Compared to the previous quarters the Q1 2013 witnessed slow production, as well as the volume uptake, was quite low.
  • The top three players constituted more than 40% of the market share.
  • Skyworth leads the market with a 23.3% market share.
  • Domestic shipments accounted for 15% of the total shipments of STBs in India. 

Other Key Reports Available:

Media Courtesy : digitaltvnews

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