Australia Television Market is projected to grow at a CAGR of 6.5% by revenue and 3.8% by volume respectively during 2025-2031

4K UHD TV segment by Resolution Type held the highest revenue share in Australia Television Market -6Wresearch

The 4K UHD TV recorded the highest revenue share in the resolution type segment in Australia television market, as it meets streaming, gaming, and broadcast demands. As content and hardware ecosystems align around 4K, this resolution leads both volume and value in the market. The proliferation of 4K-compatible streaming platforms, gaming consoles, and UHD broadcast channels further reinforces consumer preference for this format. Combined with affordability and widespread panel availability, 4K UHD TVs remain the mainstream standard for households upgrading or replacing televisions.

According to 6Wresearch, Australia Television Market is projected to grow at a CAGR of 6.5% by revenue and 3.8% by volume respectively during 2025-2031. The Australia television market has experienced growth in recent years, driven by the rapid adoption of digital streaming and evolving consumer preferences for integrated entertainment hubs. As the percentage of households with only a Smart TV rose from 2023 to 2024, this transition directly fueled demand for larger screens, advanced smart platforms, and enhanced streaming capabilities. Additionally, initiatives from streaming services, with households now accessing video-on-demand content, further impacted the television market. Substantial investments in original and licensed content to capture audience engagement drove the need for hardware upgrades, contributing to continued market evolution.

Australia television market is poised for growth in the coming years, supported by rising household numbers and increasingly connected living environments. Total households are projected to grow from 2021 to 2046, with each home hosting internet-enabled devices today, a figure expected to surge to devices by 2030. This hyper-connectivity drives demand for larger, smarter, and more integrated televisions. In addition, major developments such as Sydney's "One Sydney Harbour" and Brisbane's "Queen's Wharf" integrated resort would further increase demand across new homes and hotels. As these sectors evolve, innovations in smart integration would provide more advanced, connected televisions for new properties.

According to Vasudha, Senior Research Analyst, 6Wresearch, the LED panels recorded the highest revenue share in the panel type segment in Australia television market, as they combine wide availability, established manufacturing scale, and accessibility across both mainstream and high-end budgets. This makes LED the backbone of TV sales in Australia, with premium technologies layered on top. Their energy efficiency, reliability, and broad compatibility with various resolutions and smart features also contribute to their market leadership. As a result, LED continues to capture both high-volume and high-value segments across residential and commercial deployments.

Australia Television Market (2025-2031) report provides an in-depth analysis with 29 figures and 7 tables, covered in 80 pages. The report thoroughly covers the market by screen type, by panel type, by resolution, and by end-use. The Australia Television Market outlook report provides an unbiased and detailed analysis of the ongoing trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.