India Digital Camera Market which was previously dominated by Point & Shoot segment is now experiencing an inclination towards DSLR cameras. This shift is primarily as a result of reducing cost of DSLR’s as well as rising income levels and technological advancements in Smartphone and Tablets.
According to 6Wresearch, India Digital Camera Market annual shipments reached 1.99 Million units registering a substantial decline of 34% in H2 over H1 2014. Nikon continues to dominate the overall market followed by Canon in DSLR whereas SONY in Point & Shoot segment.
Table: India Digital Camera Market, By Camera Type
Source: 6Wresearch India Digital Camera Market Annual Tracker
Point & Shoot Digital Cameras still holds major share of the India Digital Camera Market, however growing popularity and continuous evolution in the technology of smartphones is shrinking the demand of Point & Shoot cameras. On the other hand, DSLR segment is growing steadily because of their superior image quality as compared to Compact cameras. To attract the Indian customers, OEM’s are constantly using new marketing strategies and started offering personal products to cater and adapt the ongoing changes accordingly.
Market trends includes WI-FI, Android OS, Waterproof, HD Screen, Touch screen, 4K recording, higher optical zoom etc. In Point & Shoot segment, 5x optical zoom captured around 35% market share whereas in DSLR, 10x optical zoom registered more than 43% share of the market. In Lens category Nikkor lens endured its market leadership.
A surge in demand has been observed for the High-End Mirrorless Interchangeable-Lens cameras (MILCs). However, it would be interesting to see the performance of the MILC’s in this competitive industry over the coming quarters.
OEM’s need to strengthen their distribution and service network in Tier II and Tier III cities. Further, increasing number of internet users and social network base in India will help the players to broaden their RTM (Real Time Marketing) in the market.