Residential sector acquired the largest market revenue share in the Middle East soap and detergent market in year 2020 – 6Wresearch
Residential sector in Middle East has seen substantial growth on the account of augmentation e- commerce sale, product innovation and hygiene consciousness. In year 2020, due to COVID-19 led measures the sale of soap and detergents gain momentum which boosted Middle East soap and detergent market. It was due to sudden lockdown restrictions which caused panic leading to stocking of various products especially cleaning products such as soap, and detergents. The increased demand for hand soap and detergents in 2020 has resulted in bulk purchases of hand hygiene goods, resulting in an increase in hand soap market in 2020, reducing the prior supply buffer existing across Middle East. This produced a supply-demand gap, causing the Middle East soap and detergent market to normalize in 2021.
According to 6Wresearch, Middle East Soap And Detergent Market size is projected to grow at a CAGR of 8.6% respectively during 2022-28. The Middle East soap and detergent market is poised for steady growth in the coming years as the hygiene practise continues to grow with coming Covid-19 waves and new variants. Also, Hospitality sectors which holds a major share for hotel laundry industry continue to grow in Middle East on the back of several government plans and tourism projects. Also, government of several middle east countries are welcoming expatriates by leveraging taxes on properties which then increase the need for residential sector in Middle East. Therefore, propelling the demand of soap and detergent market in Middle East.
According to Pragya Ratley, Research Analyst, 6Wresearch, “By country, Saudi Arabia and UAE acquired highest share in the Middle East soap and detergent market in 2021 in terms of revenue on account of rise in hygiene awareness, rapid growth in population. Hospitality sector. COVID-19 outbreak caused a necessity to wash hands and clothes worn outside frequently. Additionally, the growing hospitality and tourism sectors in UAE and Saudi Arabia has propelled the demand of hotel laundry and luxury soap products.”
According to Sumon Dutta , Research Analyst, 6Wresearch, “In coming future, the liquid soap and detergent will tend to acquire growth due to product’s portability and effectives. Liquid soaps and detergents are much more effective and easy to carry in bottles and dispensers than the solid bars and powered forms.” he further added.
Some of the major companies in Middle East soap and detergent market include Unilever PLC, Procter & Gamble, Henkel AG & Co. KGaA., National Detergent Company SAOG (NDC), Reckitt Benckiser Group PLC.
“Middle East soap and detergent market report (2022-2028)” report provides an in-depth analysis with 86 figures and 26 tables, covered in 129 pages. The report comprehensively covers the Middle East Soap and Detergent Market by countries, by types and by verticals. Middle East Soap and Detergent Market report provides an unbiased and detailed analysis of soap and detergent market on-going trends, opportunities/high growth areas, market drivers which would help the stakeholders to device and align their market strategies according to the current and future market dynamics.
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